wealth business & social media
814 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by David Stapleton from business - economy - food - nutrition
Scoop.it!

The Psychology Behind Social Media Engagement

The Psychology Behind Social Media Engagement | wealth business & social media | Scoop.it
Why do people engage on social media - and how can you use that to advantage? Contributor Melonie Dodaro explains.

Via Daniel Gonzales
David Stapleton's insight:
 Learn and grow open awarness of growth and the part you play 
more...
No comment yet.
Rescooped by David Stapleton from "Cryptocurrency"
Scoop.it!

Blockchain: A multi-functional 'Swiss Army knife' for cyber-security

Blockchain: A multi-functional 'Swiss Army knife' for cyber-security | wealth business & social media | Scoop.it
Blockchain is known for powering cryptocurrencies, but developers are finding many other innovative uses for crypto-secure transactions, write Adam Palmer and Michael Palage., Security

Via Bitcoin Nerd
David Stapleton's insight:
multi-functional '
more...
No comment yet.
Rescooped by David Stapleton from Social Media and Healthcare
Scoop.it!

Leverage Twitter as part of your medical marketing

Leverage Twitter as part of your medical marketing | wealth business & social media | Scoop.it

To reach their audiences, marketers utilize a variety of different communication methods. This is vital, as physicians and other medical professionals are increasingly focusing on social media channels like Twitter to interact with their patients. This tool can be impactful for both parties, especially if it’s used in an efficient and effective manner.


Twitter can be very impactful if used correctly.

Utilize time-sensitive information
There’s a plethora of interesting data floating around the Twitterverse these days. Physicians who are members of TwitterDoctors.net provide helpful links and commentary on health and medical issues. While commenting on these stories is important for growing an engaged audience, marketers can take their interactions a step further.

For instance, life sciences organizations can share highlights of medical surveys, product reviews and best practices with their followers, offering healthcare providers valuable information. With the constantly updating nature of Twitter, physicians have the ability to get out ahead of medical information and better keep their patients informed. Providing this kind of relevance to medical professionals is an excellent way to attract them to your marketing materials.

“Video can hold an audience’s attention better than a long-form article may be able to.”

Use video when possible
Humans have an increasingly short attention span. This isn’t being helped by the fact that people often rely on social media – which is always being updated – to find information. In fact, a study conducted by Microsoft found humans have a shorter attention span than goldfish.

To work through this, medical marketers should maximize use of video in their Tweets as often as possible if the content is relevant and interesting, according to Medical Marketing & Media. It’s all about knowing one’s audience, and with the busy lives medical professionals lead, a short video can be much more digestible than a long-form article.

Don’t forget to network
Social media sites are a strong way for organizations to get the word out about their products and services. By utilizing platforms like Twitter, marketers can broaden their audience past the normal amount of medical professionals they interact with. If doctors, physicians and nurses find the information these parties share on the site helpful, they may refer their peers to the organization as well. As a result, life sciences companies could see an increase in exposure in their industry and a larger number of medical professionals wanting to work with them. Social media is a great opportunity for organizations to network with people and practices in their field.

Medical marketing can be an impactful way to interact with people if it’s carried out efficiently and professionally. As more healthcare providers enter the social media field, it’s critical for these efforts to be meaningful for the best results.


Via Plus91
more...
No comment yet.
Rescooped by David Stapleton from Travel Health Wealth
Scoop.it!

An Easy Guide to Beer: History, Styles, Terms

An Easy Guide to Beer: History, Styles, Terms | wealth business & social media | Scoop.it
Ale yeast gathers and ferments at the top (hence, "top fermented") of the vessel, at a high temperature so the yeast acts quickly. Some finish fermenting in less than 2 weeks. Ales are sophisticated and rich, with increased yeast-derived flavors.

Whether American or English, the "light" was cut on long ago to distinguish it from the dark colour of Porters. English and American styles differ, but generally they can be copper colored and dry with clear hop flavor or gold.

Pale ale with slightly higher alcohol content and odor and intense hop flavor.

These distinctively northern English style ales might be sweet, nutty and incredibly lightly hopped and have a powerful, malty centre. They're medium bodied and the name fits the colour of the ale.

Stout (Guinness and Murphy's are dry Irish stouts) - Heavy, black rich and opaque. Stouts draw on colour and their flavor from roasted barley. They frequently taste of caramel and malt , with little to no hop aroma or flavor.

Porter - Virtually identical to stout but made from, or largely from, unroasted barley. Dark and sweet brown in color with touches of chocolate as well as a sometimes -sharp bitterness.

Wheat Beer - Germans take their beer very seriously that law requires it to make use of top-fermenting yeast. It should be made from at least 50% wheat malt. Wheat proteins contribute to some misty, or nebulous look and so are usually unfiltered, leaving yeast sediment in the bottle. They're light colored, full flavored as well as the exceptional yeast strains generate flavors like banana, clove and vanilla.

Hefeweizen - The most commercially successful form of wheat beer. In the US they're consistently served using a lemon wedge to cut the intense yeast flavor.

Check this out: take a brewery tour of San Diego.
Via Genevieve Travels
David Stapleton's insight:
Share your insight
more...
No comment yet.
Rescooped by David Stapleton from Content marketing automation
Scoop.it!

Inside the Mind of a Marketing Tech Person

Inside the Mind of a Marketing Tech Person | wealth business & social media | Scoop.it
A new breed of marketer came into existence over the last few years! A collision of marketers and tech people resulted in marketing tech people!

Via Guillaume Decugis
David Stapleton's insight:
Information you need
more...
Guillaume Decugis's curator insight, August 23, 2017 12:14 PM

Does it feel like your brain right now?

 

Marketers have a lot to think about these days. This infographic by Ian Cleary and Venngage captures the diversity of skills and tasks that marketing now involves. And not that this is just the marketing tech person so that on top of these come other skills like creativity, strategic thinking, etc...

 

One of the obvious consequence is that for small teams, it's hard to assemble all these skills in a small group of individuals - let alone a single person. 

Ced_Pascual's curator insight, August 24, 2017 3:31 AM
Darwinism applied to marketing ... the marketing professional evolves towards Tech marketing professional. But it’s not only a simple evolution. The new tech Marketing pro has new habilities
Rescooped by David Stapleton from Family Office & UHNW - Empowering Family Dynasties
Scoop.it!

A Billionaire’s Guide to New York

A Billionaire’s Guide to New York | wealth business & social media | Scoop.it
A report from Wealth-X has shown that New York has the highest population of billionaires of any global city. Here’s how to spend a weekend in New York, fit for a billionaire.

Via Enzo Calamo
more...
No comment yet.
Rescooped by David Stapleton from Travel Health Wealth
Scoop.it!

19 Unbelievably Awesome Ways To Eat Oreos

19 Unbelievably Awesome Ways To Eat Oreos | wealth business & social media | Scoop.it
*runs out and buys 10 packages of Oreos*..

Via Genevieve Travels
more...
No comment yet.
Rescooped by David Stapleton from Thought leadership and online presence
Scoop.it!

Your Employees Could Be Your Biggest Marketing Asset

Your Employees Could Be Your Biggest Marketing Asset | wealth business & social media | Scoop.it
If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams. 

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, July 14, 2015 12:10 PM
Encouraging or controlling? It seems that this what companies have been hesitating between when it comes to employee participation on social media. Beyond the control-freak dinosaurs, some good-intended companies have reasons to hesitate: employee participation can be hard to encourage and multi-voice communication can be tough. Content offers a framework for employee participation that addresses those concerns. By building and distribution internal topic-based content hubs, organizations can make it easier for employees to participate (sharing is easier than creating) while also providing alignment by curating that content to be on message.
Gust MEES's curator insight, July 14, 2015 12:31 PM

If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


Martin McGaha's curator insight, March 22, 2016 5:24 PM
Encouraging or controlling? It seems that this what companies have been hesitating between when it comes to employee participation on social media. Beyond the control-freak dinosaurs, some good-intended companies have reasons to hesitate: employee participation can be hard to encourage and multi-voice communication can be tough. Content offers a framework for employee participation that addresses those concerns. By building and distribution internal topic-based content hubs, organizations can make it easier for employees to participate (sharing is easier than creating) while also providing alignment by curating that content to be on message.