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Rescooped by David Stapleton from MarketingHits
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How Your Brand Can Strengthen Its Relationship With Future Generations

How Your Brand Can Strengthen Its Relationship With Future Generations | wealth business & social media | Scoop.it

Brands that listen to their customers and form a natural dialogue will be the most successful in an agile world.

 

Just as the Gen X and baby-boom generations have had their own unique relationship to brands, this dynamic will continue to evolve over time.

 

Having worked to connect brands with their audiences across many different generations, I've seen the importance of understanding how each unique demographic envisions the ideal brand-consumer relationship. Each generation has approached this connection in a slightly different way, and successful brands are the ones that understand the shifting dynamics and how to maintain their relevance.

 

This article will take a look at a few aspects of branding as it relates to the generations which will shape our economy and society over the decades to come.


Via Brian Yanish - MarketingHits.com
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Harish Kumar's curator insight, January 19, 6:23 AM
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Rescooped by David Stapleton from Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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The Current State of Voiceover: Two Approaches Radio/Broadcast and Acting | Huffington Post

The Current State of Voiceover: Two Approaches Radio/Broadcast and Acting | Huffington Post | wealth business & social media | Scoop.it
We think veteran casting director, producer, and author, Kate McClanaghan, offers some interesting insights in this article. While we don't disagree with her primary contention that there are two differing paths people seem to take with regards to embarking on a voiceover career—"the broadcast/radio approach and the acting approach"—we think that she really gets to the heart of it with her on-target observation: "I’ve worked with relatively inexperienced talent who were infinitely more professional than some of those I’ve had in the booth with 20 or more years of “mic experience.” It’s all relative. You’re either a professional or you’re not."

We absolutely agree with this and will go so far as to state that taking a professional approach is most important; more than "natural talent." Anyone can plug a mic into his or her computer and call him- or herself a "voice actor" or "voice artist," but what really distinguishes voice actors from one another is their degree of professionalism and how seriously they take their craft. Those who study, develop a critical ear, seek out professional training, commit to developing and honing their skills, and are willing to do the work—even the parts that aren't necessarily fun or immediately lucrative—are the ones who have the greatest chance of succeeding in this business and building sustainable careers. 

Via Sirenetta Leoni
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Rescooped by David Stapleton from Holiday Vacation Places
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Top 10 Must-Visit Beaches in Florida

Top 10 Must-Visit Beaches in Florida | wealth business & social media | Scoop.it
Find out which beaches in the Sunshine State made our must-see list. And check out the best places to stay on each beach.

Via Digital Diva Ventures
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Digital Diva Ventures 's curator insight, March 2, 2016 6:37 PM

Find out which beaches in the Sunshine State made our must-see list. Plus check out the best places to stay on each beach.

Rescooped by David Stapleton from Content marketing automation
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6 ways to skyrocket your content ROI with content marketing automation

Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help …

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 25, 2017 12:40 AM

These are the slides from a recent webinar. While technology doesn't solve all the content marketing challenges, trying to generate good return on investment without the right tools is impossible. 

 

From knowing what content to create to measuring performance and amplifying results, here are 6 concrete ways content marketing automation makes a real difference. 

Rescooped by David Stapleton from Best Vacations Tours
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Caribbean Beach Vacations Can Be Life Thrilling Experience

Caribbean Beach Vacations Can Be Life Thrilling Experience | wealth business & social media | Scoop.it
Everyone likes to spend considerable amount of time in enjoying vacations and has travelled to many areas of the world. All those places…

Via bestvacationtours
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Beach vacations
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Rescooped by David Stapleton from Natural Living, Health, and Healing
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Coconut Oil :: My Windex – 40 Uses | Brittany Blum

Coconut Oil :: My Windex – 40 Uses | Brittany Blum | wealth business & social media | Scoop.it
Coconut oil has been used throughout Aisia and the Pacific for thousands of years from cooking to a beauty product.

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Celebritize You's curator insight, July 1, 2013 8:19 PM

When you can eat & drink your body lotion, you know it's good for you!

Odelia's curator insight, March 28, 2017 5:47 AM

שמן קוקוס נחשב לשמן הכי בריא וטוב ברפואה האירוודית (רפואה הודית עתיקה ארו= בריאות וודה= מדע החיים) עוזר לכוויות, נותן לחות לעור, מחזק מערכת חיסונית ואף הוכח כעוזר למקרים של בעיות עור קשות. אני משתמשת בשמן קוקוס לעור וגם למאכלים. במאכלים הוא מחזק את מערכת העיכול. חובה לכל בן אדם שיהיה לו שמן קוקוס בבית.