Use as Directed: A Content Marketing Plan for Robust Business Performance - Moz | wealth business & social media | Scoop.it
Numbers don’t lie: Measure how your current content is performing
1. Figure out how your content ranks in Google and whether it brings you traffic and conversions
2. Find content that can be easily improved/edited to begin bringing value

The needs and wants of your business: Define the right metrics to track your progress

Don’t neglect the importance of SEO
1. Find related keywords
2. Check the competition level in the SERPs

Content promotion that gives short-term results
A. Promote your posts on social media channels
B. Collect leads
C. Use remarketing
D. Use email marketing automation to turn leads into paying clients

Via CYDigital