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Rescooped by David Stapleton from Content Marketing and Curation for Small Business
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3 Creative Ways to Give Your Content Efforts a Boost - Whiteboard Friday

3 Creative Ways to Give Your Content Efforts a Boost - Whiteboard Friday | wealth business & social media | Scoop.it
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.

Via Peg Corwin
David Stapleton's insight:
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Peg Corwin's curator insight, December 23, 2017 9:43 AM

To amplify content, consider topics related to niche causes, review and rate related products or services, and hire creators/journalists who have written popular shareable content in your niche.  Learn more.

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Stop Calling It Curation

Stop Calling It Curation | wealth business & social media | Scoop.it

Imagine, if you will, a world in which Richard Seaver or Robert Gottlieb had stomped their feet and huffed and puffed every time John Leonard forgot to give them their proper "hat tip." Or rather, as I joked on Twitter over the weekend about the new "Curator's Code," if Goethe had lived long enough to chide Mann for writing about Faust and giving a "ᔥ" to Marlowe but forgetting to give a "↬" to Goethe.


It's funny to think about! But only for a minute, since after that it all just becomes too depressing for words, because what we talk about when we talk about curation first of all sure ain't curation and secondly isn't even all that special. But mostly it's depressing because it's a conversation that happens at the expense of original content itself.


First, let's just get clear on the terminology here: "Curation" is an act performed by people with PhDs in art history; the business in which we're all engaged when we're tossing links around on the Internet is simple "sharing." And some of us are very good at that! (At least if we accept "very good" to mean "has a large audience.")


But we should not delude ourselves for a moment into bestowing any special significance on this, because when we do this thing that so many of us like to call "curation" we're not providing any sort of ontology or semantic continuity beyond that of our own whimsy or taste or desire. "Interesting things" or "smart things" are not rubrics that make the collection and dissemination of data that happens on the Internet anything closer to a curatorial act; these categories are ultimately still reducible to "things I find appealing," and regardless of how special one might feel about the highly cultivated state of his or her tastes there is no threshold of how many other people are eager to be on the receiving end of whatever it is we're sharing that somehow magically transforms this act into curation—that is, at least, unless we're also comfortable with arguing that "curation" is the act in which Buzzfeed is engaged. Or The Huffington Post. Or the top contributor on those weightlifting comment boards....


Via Jeff Domansky, Os Ishmael
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Jeff Domansky's curator insight, July 6, 2017 11:12 AM

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..

Jeff Domansky's curator insight, July 8, 2017 10:06 AM

Matt Langer argues sharing content does not deserve the lofty term "curation" with it's implied higher value. I disagree if you truly add value, insight, structure and filters to your sharing. Yes, there is no replacement for the original creation or content. But Goethe or Wallace Stevens didn't have the internet either! Today's curation is a response to overwhelming content volume and when done properly can fairly be called curation..