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How to Get a Head Start on Your Pillar Page Content

How to Get a Head Start on Your Pillar Page Content | wealth business & social media | Scoop.it
Pillar pages can be an invaluable tool for generating leads on your website. Get a few tips to help you get started with your pillar page content now!


Via Peg Corwin
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Peg Corwin's curator insight, September 3, 10:06 AM

Content marketers, review steps to create an outstanding Pillar Page. And brilliant idea for quick pillar page -- start with a eBook!

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7 New Social Media Trends for 2018

7 New Social Media Trends for 2018 | wealth business & social media | Scoop.it
Looking for marketing strategy inspiration? We've got the top 7 social media trends for 2018 to help you find your focus.
David Stapleton's insight:
Looking for marketing strategy inspiration? We've got the top 7 social media trends for 2018 to help you find your focus.
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Rescooped by David Stapleton from Secrets of Success for Women Entrerpreneurs
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5 Steps to Prepare your Company for the AI Revolution

5 Steps to Prepare your Company for the AI Revolution | wealth business & social media | Scoop.it
Tips on how to Prepare your Company for the AI Revolution

Via TechinBiz, Deb Bailey
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This kind of preparationis become all to real
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Rescooped by David Stapleton from The Blockchain Revolution
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Blockchain company #Colu launches East London digital currency #investorseuropemauritius #blockchainrevolution

Blockchain company #Colu launches East London digital currency #investorseuropemauritius #blockchainrevolution | wealth business & social media | Scoop.it
Colu's digitalised 'Local Pound, East London' encourages spending at local businesses.

Via Enos Senior
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Enos Senior's curator insight, June 26, 2017 2:00 AM

"Colu's digital wallet application supports buying local, offering an easy and convenient way to pay instantly from a smartphone while empowering local businesses. Complementing the British Pound Sterling, the Local Pound, East London provides citizens with a digitised, localised currency to facilitate a stronger, more sustainable local economy and community."

Rescooped by David Stapleton from Bitcoin, Blockchain & Cryptocurrency News
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5 infographics that explain on year of blockchain news

5 infographics that explain on year of blockchain news | wealth business & social media | Scoop.it
Here’s a quick overview of a year’s worth of news about blockchains, databases that essentially make records more verifiable and permanent.

Via Jan Miranda
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Jan Miranda's curator insight, April 25, 2017 12:56 PM
If you work in finance or own any bitcoin, you likely already know about blockchain technology. But for those in neither category, here’s a quick overview of a year’s worth of news about blockchains, databases that essentially make records more verifiable and permanent.

Important developments: blockchain’s effect on mobile payments, trade finance, and augmented and virtual reality. 

The more surprising themes and developments: some countries see blockchain technology as a way to cut down on voting fraud, and others, like Australia, are starting to incorporate blockchain into peer-to-peer solar power exchanges.
Rescooped by David Stapleton from Public Relations & Social Marketing Insight
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49 of the Best Snapchat Drawings We've Ever Seen 

49 of the Best Snapchat Drawings We've Ever Seen  | wealth business & social media | Scoop.it

While most of us (myself included) use Snapchat's drawing tool for crude drawings and scribbling extra words, there are folks out there who see this as an opportunity to create incredible works of Snapchat art. And some of them are really darn good at it.

 

We searched far and wide for the best Snapchat drawings out there and created the list below. This collection serves as a mix of artwork from "professional Snapchatters," brands, and just normal folks who happen to be really good at drawing on their phones.

 

Check 'em out, and get ready to be inspired to create your own Snapchat art. You may not become the next Picasso ...  but you might at least make someone laugh. (And read this blog post to learn more about how to use Snapchat, including a detailed look into HubSpot's own Snapchat strategy.)...


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Jeff Domansky's curator insight, October 15, 2016 9:20 AM

HubSpot shares 49 amazing Snapchat drawings from individuals, brands, and "professional Snapchatters." Some are VERY creative!

Mohd Nafees's curator insight, October 15, 2016 1:03 PM
snapchat
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19 Unbelievably Awesome Ways To Eat Oreos

19 Unbelievably Awesome Ways To Eat Oreos | wealth business & social media | Scoop.it
*runs out and buys 10 packages of Oreos*..

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Rescooped by David Stapleton from Social Media and Healthcare
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Top Hospitals on Social Media |

Top Hospitals on Social Media | | wealth business & social media | Scoop.it

A strong social media presence is a great way for many hospitals and healthcare systems to connect with those they serve, and keep them up to date on the issues and services happening in and around their treatment facilities. Through Facebook, Twitter, and other social media platforms, hospitals can easily inform people in their respective communities when new doctors join the staff, when new medical services or technologies are being implemented, and other vital information for the health of the community.

Social media can be used to keep people informed by sharing new discoveries in the healthcare industry by linking to relevant articles and discussions. Also, many hospitals encourage the public to ask general questions via social media which allows the community to connect with communications directors or other hospital representatives in a simple and efficient manner.

However, a strong social media presence represents much more than just communication. It’s also about building credibility and trust within a community. When a hospital is quick to answer a question on its Facebook page, posts a link to an article on a new medical technology, or makes an announcement about a CPR class it is offering to the public, it is seen by those in the community as being a hospital that truly cares about those it serves.

A hospital builds its reputation one person at a time. And when community members see a hospital actively engaging those it serves, people are comfortable believing: “that’s the hospital for me and my family if we ever need medical care.” A strong social media presence is now a critical component of any hospital’s operating strategy, and as each year passes, more hospitals are using social media to become an even more integrated part of their communities.

We evaluated many of the top hospitals in the country to see which ones had the strongest social media engagement, below is our list of the top 25 most “socially active” hospitals of 2015.

Cleveland ClinicCleveland, OH

Facebook
Twitter1,467,562 Likes
54,217 Talking About27.4K Tweets
540K Followers
2,272 FollowingMayo ClinicRochester, MN

Facebook
Twitter730,841 Likes
30,991 Talking About25.7K Tweets
1.23M Followers
1,807 FollowingJohns Hopkins HospitalBaltimore, MD

Facebook
Twitter303,681 Likes
7,237 Talking About11.4K Tweets
328K Followers
621 FollowingMount Sinai HospitalNew York, NY

Facebook
Twitter191,061 Likes
3,032 Talking About16K Tweets
55.6K Followers
6,462 FollowingDana-Farber Cancer InstituteBoston, MA

Facebook
Twitter184,149 Likes
7,982 Talking About14.8K Tweets
39.9K Followers
9,991 FollowingUniversity of Texas MD Anderson Cancer CenterHouston, TX

Facebook
Twitter173,171 Likes
7,732 Talking About10.2K Tweets
41.4K Followers
2,756 FollowingNew York-Presbyterian University HospitalNew York, NY

Facebook
Twitter94,739 Likes
1,046 Talking About10.7K Tweets
24K Followers
3,077 FollowingVanderbilt University Medical CenterNashville, TN

Facebook
Twitter172,567 Likes
3,095 Talking About16.4K Tweets
14.6K Followers
4,934 FollowingCity of Hope National Medical CenterDuarte, CA

Facebook
Twitter85,293 Likes
1,513 Talking About5,415 Tweets
18.1K Followers
570 FollowingHuntsman Cancer Institute at the University of UtahSalt Lake City, UT

Facebook
Twitter84,066 Likes
707 Talking About2,746 Tweets
5,774 Followers
513 FollowingBarnes-Jewish Hospital/Washington UniversitySaint Louis, MO

Facebook
Twitter67,980 Likes
856 Talking About3,926 Tweets
6,800 Followers
206 FollowingMemorial Sloan Kettering Cancer CenterNew York, NY

Facebook
Twitter68,072 Likes
8,134 Talking About6,840 Tweets
33K Followers
1,162 FollowingUniversity of Pittsburgh Medical CenterPittsburgh, PA

Facebook
Twitter64,712 Likes
1,453 Talking About7,275 Tweets
6,857 Followers
1,137 FollowingNorthshore LIJBay Shore, NY

Facebook
Twitter51,054 Likes
296 Talking About5,463 Tweets
9,678 Followers
1,420 FollowingRush University Medical CenterChicago, IL

Facebook
Twitter52,346 Likes
2,054 Talking About5,239 Tweets
13.4K Followers
7,624 FollowingDignity Health – St. Joseph’s Hospital and Medical CenterPhoenix, AZ

Facebook
Twitter49,870 Likes
1,208 Talking About7,727 Tweets
10.1K Followers
6,432 FollowingUCSF Medical CenterSan Francisco, CA

Facebook
Twitter48,799 Likes
3,663 Talking About1,528 Tweets
28.1K Followers
1,737 FollowingEmory University HospitalAtlanta, GA

Facebook
Twitter46,431 Likes
677 Talking About10.7K Tweets
20.5K Followers
819 FollowingBaptist Health South FloridaSouth Florida

Facebook
Twitter45,012 Likes
430 Talking About4,165 Tweets
4,762 Followers
613 FollowingMemorial Hermann Health SystemHouston, TX

Facebook
Twitter42,083 Likes
4,616 Talking About6,348 Tweets
17.6K Followers
422 FollowingMercy HospitalSaint Louis, MO

Facebook
Twitter41,071 Likes
6,094 Talking About2,698 Tweets
442 Followers
207 FollowingUniversity of Michigan Hospitals and Health CentersAnn Arbor, MI

Facebook
Twitter40,848 Likes
2,533 Talking About8,309 Tweets
19.5K Followers
2,379 FollowingNew York City Health and HospitalsNew York, NY

Facebook
Twitter40,211 Likes
102 Talking About6,770 Tweets
12.2K Followers
1,188 FollowingMethodist Hospitals of MemphisMemphis, TN

Facebook
Twitter37,845 Likes
39,700 Talking About2,232 Tweets
3,889 Followers
375 FollowingMassachusetts General HospitalBoston, MA

Facebook
Twitter36,126 Likes
182 Talking About5,130 Tweets
30.7K Followers
3,294 Following



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Social Media’s Future: 5 Important Trends [Research & Charts] | Heidi Cohen

Social Media’s Future: 5 Important Trends [Research & Charts] | Heidi Cohen | wealth business & social media | Scoop.it

Social media is maturing. To meet prospects, customers, fans and the public on the digital platforms where they spend their time, businesses are building their social media presence to reach and engage participants. Here's the numbers behind the...  http://StapleNet.com/


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4 Self-Improvement Myths That May Be Holding You Back

4 Self-Improvement Myths That May Be Holding You Back | wealth business & social media | Scoop.it

Advice on how to improve one’s self is everywhere.  It accounts for about 2.5% of all book sales in the United States. Add in speeches, training programs, TV programs, online-products, coaches, yoga, and the like, self-help is a $10 billion industry per year, and that’s just in the U.S.

 

However, research shows that much of the advice extolled may be misleading or even wrong. Several myths about performance persist, despite research and practices that show they are half-truths at best. That might explain why the most likely purchasers of self-improvement books have bought another within the previous 18 months.  The first myth-riddled book didn’t work, so they bought another, and maybe another soon after.

 

A recent report in the Journal of Management noted that of nearly 25,000 academic articles on performance, only a fraction include what psychologists call within person variance, which describes ranges, such as that between individuals’ top, average and worst performances. Advice too often mistakenly assumes performance can be compared across people, using the same gauge. That’s absurd.

 

Our observation of hundreds of performance seekers largely confirms the report and has led to delineating a series of myths that hold people back when trying to improve. These assertions are based on a diverse set of fields, including psychology, sports, arts, and leadership. We hope that by dispelling these myths, explaining the reality and offering some sound advice instead, we can help move people toward more effective personal development.


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We hope that by dispelling these myths, explaining the reality and offering some sound advice instead, we can help move people toward more effective personal development.
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Harish Kumar's curator insight, February 5, 9:00 AM
Start a business at https://goo.gl/4omBU4 which gives you a decent while starting when you developed the business that changes your life into a greater position.
Happy earnings, 
 
Kool Design Maker's curator insight, February 6, 5:06 AM

Our business card producers are outlined pros apply proficient shading plan and straightforward yet valuable textual styles on your Custom Business Card Design services

Kool Design Maker's curator insight, February 8, 8:05 AM

Hearing Aid Repair MN is a larger number of times than not required as a result of individuals who misuse their gadgets

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The Psychology Behind Social Media Engagement

The Psychology Behind Social Media Engagement | wealth business & social media | Scoop.it
Why do people engage on social media - and how can you use that to advantage? Contributor Melonie Dodaro explains.

Via Daniel Gonzales
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Blockchain: A multi-functional 'Swiss Army knife' for cyber-security

Blockchain: A multi-functional 'Swiss Army knife' for cyber-security | wealth business & social media | Scoop.it
Blockchain is known for powering cryptocurrencies, but developers are finding many other innovative uses for crypto-secure transactions, write Adam Palmer and Michael Palage., Security

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New token sale for blockchain-based currency EOS to launch on Monday #investorseuropemauritius

New token sale for blockchain-based currency EOS to launch on Monday #investorseuropemauritius | wealth business & social media | Scoop.it
Dreyfuss

Via Enos Senior
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Enos Senior's curator insight, June 23, 2017 12:21 PM

"Block.one will launch the sale of a new blockchain-based digital currency or token called EOS on Monday, the tech company said on Thursday. The sale is the latest capital-raising exercise by a technology startup creating its own digital currency and selling tokens to the public, a practice that has no regulatory oversight."

Rescooped by David Stapleton from Social Media and Healthcare
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How should healthcare professionals respond to a medically related social media posting?

How should healthcare professionals respond to a medically related social media posting? | wealth business & social media | Scoop.it

Case # 1: A medical intern was captured on a cellphone video, was ate bedside of a patient, holding a phone on his left hand and a paper ( a referral letter? ) on the other hand. This video was posted on facebook with a caption (in Filipino language) “Are all doctors like this?…My patient is near death and he still does this?”

Case # 2: A physician regularly conducting medical missions in one hinterland wrote several letters to local government authorities regarding the unusual prevalence of Hepatitis B in one tribe of local indigenous people. He asked for help to the same authorities for years. He related help never came from the government sector. As a last resort, he posted his difficulties on facebook.  This facebook postings did receive a ton of encouragement and support. What’s more scathing though is the few “negative comments”. The physician is clearly devastated.

What’s common in these two examples? How should healthcare professionals respond to similar social media postings?

First, the healthcare professional’s medical actions went public via a social media site. Second, while both healthcare professionals received encouragements and support, the negative comments are a bit more scathing for them.

“Negative publicity” has always been one of the major reasons why healthcare professionals don’t like social media. Negative publicity take toll on the HCPs personal and professional life. In reality however, like in the first example, it is not anymore a question of whether we want to be in social media or not. Someone- somewhere and somehow, will post something about us and our medical actions online. It’s simply a question of “when”. It’s paramount that HCPs develop a “strategy” for responding to social media publicity that affect the profession.

We had a tweetchat before about protecting online reputation, how should the HCP respond if he receives a negative comment or how should a healthcare institution respond to negative publicity.  The consensus after the previous chat is for HCPs to develop a response strategy to handle such on negative publicity online. It was also a general sentiment that the response should be as soon as possible.

The recent spate of healthcare related negative comments online urges us to examine deeper these response strategies.  Vanderbuilt University Medical Center developed aSocial Network Response Guide for healthcare professionals on how to respond to social media postings related to their profession. You can find that algorithm here.

Dr. Iris Isip Tan adapted  this Social Network Response Guide for UPCM/ PGH in developing their own social media policy.

VANDERBUILT UNIVERSITY MEDICAL CENTER SOCIAL NETWORK RESPONSE GUIDE AS QUOTED AND MODIFIED BY DR. IRIS ISIP-TAN FOR USE OF UPCM-PGH IN DEVELOPING THEIR OWN SOCIAL MEDIA POLICY ( PHOTO COURTESY OF DR. IRIS ISIP- TAN)

The end goal of this guide is for the healthcare professional to have a calibrated response using the strategy of transparency, timelines for thinking and responding, a more personal tone and credible sources.


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Leverage Twitter as part of your medical marketing

Leverage Twitter as part of your medical marketing | wealth business & social media | Scoop.it

To reach their audiences, marketers utilize a variety of different communication methods. This is vital, as physicians and other medical professionals are increasingly focusing on social media channels like Twitter to interact with their patients. This tool can be impactful for both parties, especially if it’s used in an efficient and effective manner.


Twitter can be very impactful if used correctly.

Utilize time-sensitive information
There’s a plethora of interesting data floating around the Twitterverse these days. Physicians who are members of TwitterDoctors.net provide helpful links and commentary on health and medical issues. While commenting on these stories is important for growing an engaged audience, marketers can take their interactions a step further.

For instance, life sciences organizations can share highlights of medical surveys, product reviews and best practices with their followers, offering healthcare providers valuable information. With the constantly updating nature of Twitter, physicians have the ability to get out ahead of medical information and better keep their patients informed. Providing this kind of relevance to medical professionals is an excellent way to attract them to your marketing materials.

“Video can hold an audience’s attention better than a long-form article may be able to.”

Use video when possible
Humans have an increasingly short attention span. This isn’t being helped by the fact that people often rely on social media – which is always being updated – to find information. In fact, a study conducted by Microsoft found humans have a shorter attention span than goldfish.

To work through this, medical marketers should maximize use of video in their Tweets as often as possible if the content is relevant and interesting, according to Medical Marketing & Media. It’s all about knowing one’s audience, and with the busy lives medical professionals lead, a short video can be much more digestible than a long-form article.

Don’t forget to network
Social media sites are a strong way for organizations to get the word out about their products and services. By utilizing platforms like Twitter, marketers can broaden their audience past the normal amount of medical professionals they interact with. If doctors, physicians and nurses find the information these parties share on the site helpful, they may refer their peers to the organization as well. As a result, life sciences companies could see an increase in exposure in their industry and a larger number of medical professionals wanting to work with them. Social media is a great opportunity for organizations to network with people and practices in their field.

Medical marketing can be an impactful way to interact with people if it’s carried out efficiently and professionally. As more healthcare providers enter the social media field, it’s critical for these efforts to be meaningful for the best results.


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Ex-Google engineers have spent 2 years secretly trying to solve 'the hardest problem in banking'

Ex-Google engineers have spent 2 years secretly trying to solve 'the hardest problem in banking' | wealth business & social media | Scoop.it

A startup led by two former Google engineers on Wednesday unveiled a cloud-based "operating system" for banks meant to bring the infrastructure at the heart of finance into the 21st century. 

 

London-based Thought Machine has been working on its VaultOS platform behind closed doors for two years, with over 50 engineers dedicated to the project. 

 

The project is one of the first bottom-up attempts to built a modern computer system for banks, which can be used out of the box by any bank and then tailored as necessary. The platform draws on the latest technology such as cloud infrastructure and blockchain.


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Sepp Hasslberger's curator insight, July 18, 2016 1:50 PM

Will banks make the jump from 1970's computer tech to the 21st century? Someone's working out a new operating system for them ...

Rescooped by David Stapleton from Thought leadership and online presence
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Thought Leadership Is The New Strategy For Corporate Growth Let us see inside

Thought Leadership Is The New Strategy For Corporate Growth Let us see inside | wealth business & social media | Scoop.it

- Forbes


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Marc Rougier's curator insight, August 28, 2014 5:21 PM

Glenn Llopis: "It’s time for corporations to showcase their executives as thought leaders".


The seven questions that will get you started (below). Identifying and developing thought leaders inside your organization is key.


1.  What Do You Solve For?

2.  Who Are the Game Changers?

3.  What Are the Most Impactful Best Practices?

4.  Where Are the Subject Matter Experts?

5.  What Are the Innovative Breakthroughs?

6.  Where Do the Real Relationships Exist?

7.  What Are the Desired Outcomes?

Wendy Grover's curator insight, September 4, 2014 9:53 PM

The key to building brand visibility via thought leadership is to figure out where your company is uniquely positioned as it relates to current social and business trends and then create a compelling narrative.