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How Your Brand Can Strengthen Its Relationship With Future Generations

How Your Brand Can Strengthen Its Relationship With Future Generations | wealth business & social media | Scoop.it

Brands that listen to their customers and form a natural dialogue will be the most successful in an agile world.

 

Just as the Gen X and baby-boom generations have had their own unique relationship to brands, this dynamic will continue to evolve over time.

 

Having worked to connect brands with their audiences across many different generations, I've seen the importance of understanding how each unique demographic envisions the ideal brand-consumer relationship. Each generation has approached this connection in a slightly different way, and successful brands are the ones that understand the shifting dynamics and how to maintain their relevance.

 

This article will take a look at a few aspects of branding as it relates to the generations which will shape our economy and society over the decades to come.


Via Brian Yanish - MarketingHits.com
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Rescooped by David Stapleton from Inspired By Design
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How to Create a Brand Identity (5 Steps) 

How to Create a Brand Identity (5 Steps)  | wealth business & social media | Scoop.it
A familiar and respected brand is one of the greatest treasured possessions a company owns. As per a survey conducted, 65% of the peoples uses a brand only acquainted to them. To be very precise we can sum up this statement as, people are not interested in brands newly build or from which they have no recognition. Therefore as a small business you might be competing with some of the large and reputed brands with dedicated customers. That’s why you would have to work on the steps to create your own brand identity amongst the customers. In such regards following are the steps which should be kept in focus in order to create your brand identity.

Via Brian Yanish - MarketingHits.com
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And once your brand identity has been created, then you will ascertained all fruitful results you have always desired for.
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