We Are Social Beings
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We Are Social Beings
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4 Ways Wearable Tech Could Change Your Marketing Strategy

4 Ways Wearable Tech Could Change Your Marketing Strategy | We Are Social Beings | Scoop.it
With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still see...
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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | We Are Social Beings | Scoop.it
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
roseinthecloud's insight:

Handy reference for content suppliers

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What SEO beginners need to know: a basic skills guide

What SEO beginners need to know: a basic skills guide | We Are Social Beings | Scoop.it
SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.
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How McDonalds, Pepsi, Burberry Are Going Big on China's WeChat

some brands are still trying to figure out how to leverage wechat. anyone looking for ideas might check out what burberry, pepsi and mcdonald's are up to.
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Art that craves your attention

In this charming talk, artist Aparna Rao shows us her latest work: cool, cartoony sculptures (with neat robotic tricks underneath them) that play with your perception -- and crave your attention. Take a few minutes to simply be delighted.
roseinthecloud's insight:

Brilliant

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4 Reasons Why Apple's iBeacon Is About to Disrupt Interaction Design | Wired Design | Wired.com

4 Reasons Why Apple's iBeacon Is About to Disrupt Interaction Design | Wired Design | Wired.com | We Are Social Beings | Scoop.it
An emerging, invisible infrastructure will give designers an entirely new technological frontier to explore.
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UK shoppers to spend 1.4 billion pounds more this Christmas - report | Reuters

UK shoppers to spend 1.4 billion pounds more this Christmas - report | Reuters | We Are Social Beings | Scoop.it
LONDON (Reuters) - Britain's retailers can expect a big uplift in online Christmas shopping to help lift overall spending by 1.4 billion pounds ($2.26 billion) this December, according to research published...
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Why Google's Retail Push Is A Sign Of The Times

Why Google's Retail Push Is A Sign Of The Times | We Are Social Beings | Scoop.it
Google is spreading its retail wings in all kinds of directions. In its latest retail play, the search engine of record has just opened Google Winter Wonderlab holiday pop-up stores.
roseinthecloud's insight:

Google Shopping set to drive consumers to local stores, not just e-commerce sites...

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Tyra Banks Invests in ‘The Future of Photography’ With Flixel Photos, Inc. | Business Wire

Tyra Banks Invests in ‘The Future of Photography’ With Flixel Photos, Inc. | Business Wire | We Are Social Beings | Scoop.it
Tyra Banks Invests in ‘The Future of Photography’ With Flixel Photos, Inc. -- America’s Next Top Model’ Cycle 20 to Include Fl
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9 Interesting Facts About Jeff Bezos From The Big New Amazon Book

9 Interesting Facts About Jeff Bezos From The Big New Amazon Book | We Are Social Beings | Scoop.it
A new book documenting the history of Amazon's birth and growth has given us a bunch of new information about Jeff Bezos, founder and CEO of the company.
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | We Are Social Beings | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
roseinthecloud's insight:

Twitter has 12% penetration in the UK vs. 11% in the US... 25% of Facebook users don't bother with privacy settings

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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | We Are Social Beings | Scoop.it
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
roseinthecloud's insight:

VERY useful social stats to have to hand!

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11 great ways to use digital technology in retail stores

11 great ways to use digital technology in retail stores | We Are Social Beings | Scoop.it
The use of digital technology in bricks and mortar stores has increased rapidly over the last few years.
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Selfie shopping and why you should embrace consumer creativity

Selfie shopping and why you should embrace consumer creativity | We Are Social Beings | Scoop.it
Selfie shopping and why you should embrace consumer creativity, The time has come to dispense of the myth that the 'selfie' is a craze and embrace it as a valuable marketing tool in the media plan, says Ollie Bath, co-founder and UK managing director at CloudTags. | Marketing Magazine
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WPP's Xaxis Spends $25 Million To Build Its Own Data Management Platform | Xaxis

WPP's Xaxis Spends $25 Million To Build Its Own Data Management Platform | Xaxis | We Are Social Beings | Scoop.it
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A Slick Product That Makes Digital Music Feel Human | Design | WIRED

A Slick Product That Makes Digital Music Feel Human | Design | WIRED | We Are Social Beings | Scoop.it
In trading our record collections for so many files and folders, we'd lost the simple, almost soothing joy that comes with handling physical stuff.
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This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily

This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily | We Are Social Beings | Scoop.it
The reading game is about to change forever. Boston-based software developer Spritz has been in "stealth mode" for three years, tinkering with their program and leasing it out to different ebooks, apps, and other platforms.
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Amazon Flow Is the Wonderful Future of Shopping From Your Phone

Amazon Flow Is the Wonderful Future of Shopping From Your Phone | We Are Social Beings | Scoop.it
Today, I walked down the street to my local independent bookstore, spied a title I'd been meaning to buy in the window, whipped out my phone, scanned the cover, and within seconds, I'd placed an order. I saved $7. It'll be on my desk by Friday. It was easy, it was seamless, it wasn't a fair fight. That's Amazon Flow.
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Why the wearable explosion is driving tech and fashion convergence

Why the wearable explosion is driving tech and fashion convergence | We Are Social Beings | Scoop.it
Apparel brands and digital platforms are competing to make consumer wearables that weave technology into life.
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Bitcoin Is Flawed, But It Will Still Take Over the World | Wired Enterprise | Wired.com

Bitcoin Is Flawed, But It Will Still Take Over the World | Wired Enterprise | Wired.com | We Are Social Beings | Scoop.it
Like the internet, bitcoin has its limitations. But it’s something that anyone can not only use but modify. What that means is that many problems with the currency can be solved. It’s just that the world at large must solve them.
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Sexy new app Flixel Cinemagraph attracts supermodel investor - Shoestring Startups

Sexy new app Flixel Cinemagraph attracts supermodel investor - Shoestring Startups | We Are Social Beings | Scoop.it
After falling head-over-runway-heels in love with Flixel's 'Living Photos', supermodel and businesswoman Tyra Banks decided to invest in the US company through Fierce Capital, LLC.
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5 Ways I Use Weekends To Be a Better CEO

5 Ways I Use Weekends To Be a Better CEO | We Are Social Beings | Scoop.it
When I first started Mashable in 2005, I had no work-life balance. Weekdays blended into weekends blended into weekdays. On an average night, I’d get a few hours of sleep and get back to work – and I
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Chart: The United States Only Ranks 8th in Twitter Penetration | Statista

With roughly 50 million Twitter users, the United States has the largest Twitter population in the world. The number of active users, i.e. those who actually tweet, is significantly lower though.
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Pinterest Announces First Ad Product: Promoted Pins

Pinterest Announces First Ad Product: Promoted Pins | We Are Social Beings | Scoop.it
Pinterest has started experimenting with advertising.
roseinthecloud's insight:

Well, it's about time!!

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Twitter tests cookie-based ad retargeting | News | Marketing Week

Twitter tests cookie-based ad retargeting | News | Marketing Week | We Are Social Beings | Scoop.it
Twitter allows brands to match their customer databases with its account information to serve more targeted ads.
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