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Rescooped by Johanna Kougbeadjo from Social-Business-Marketing
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A Corporate Online Reputation Blind Spot

A Corporate Online Reputation Blind Spot | Want To Do Business? | Scoop.it
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

Via maxOz
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Michelle Gilstrap's curator insight, April 18, 2013 12:53 PM

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

Michelle Gilstrap's comment, April 18, 2013 12:54 PM
I think it is most interesting that the Western side of the U.S. don't even worry about their online reputation. Wonder when that will change?
Linda Greenleaf's curator insight, February 28, 2015 9:38 PM

Social media risk should be in every organisations agenda

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Le féminisme d'affaires selon la patronne de Facebook

Le féminisme d'affaires selon la patronne de Facebook | Want To Do Business? | Scoop.it
Sheryl Sandberg, 43 ans, directrice d'exploitation de Facebook, publie un livre et tente de lancer un mouvement social, encourageant les femmes à se battre pour concilier leurs vies professionnelle et familiale.
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Rescooped by Johanna Kougbeadjo from Social-Business-Marketing
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The Circles Of NonProfit Marketing

The Circles Of NonProfit Marketing | Want To Do Business? | Scoop.it

In this Post, Debra Ashkanase has also used  Seth Godin's, “The Circles of Marketing,” in which he states that marketing is not buzz or followers, but an entire ecosystem surrounding the product itself.

Intrigued, Debra considered  how The Circles of Marketing could be modified for nonprofit social media marketing. Here  the nonprofit marketer’s iteration, begins with The Cause.

As shown in this Infographic

The outer circle: Most nonprofit marketing consultants and team members are hired to do: create buzz, ads, word of mouth, “virality” using social media, increase the number of social media fans/followers/connections. This is just the tip of the iceberg in marketing. However, most nonprofit marketing professionals are hired to primarily focus on the outer circle and that this is the final circle of work, not the first.

The second circle: The real marketing time should be spent. This circle is focused on creating a community that cares most about your cause, and can help you to promote it. Included in this circle are the elements needed to create an engaged online community around your cause: defining what people really want to talk about;  crafting the 'story of the cause', developing an online community that cares passionately about your cause, and supporting all of this with excellent content (your organization’s content + crowd-contributed content). The next circle just outside of  the center is the basis for its adjacent second circle. These are the factors that surround the cause itself, and affect the perception of interest in the cause. Timeliness of the issue, the need for a solution to the problem, and public interest in the cause all affect how The Cause is perceived. This is the circle that executive directors, program staff, fundraisers, and founders will want to continuously review and consider. If perception of a problem does not exist, then the you will need to revise your story. If the issue is no longer timely, that will affect interest, The Conversation, community involvement, etc.

The innermost circle is "The Cause" note The Organization. description of the innermost “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game—marketing seems a lot easier.” [Seth Godin]

 

By Debra Askanase.http://bit.ly/N9B5lV

Source. http://bit.ly/MRrSDa


Via maxOz
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maxOz's comment, August 13, 2012 7:05 AM
Alessio You Are Welcome x
maxOz's comment, August 13, 2012 10:35 PM
Debra, My Pleasure, Great Post & Visual, Thank You x
Ken Morrison's comment, August 18, 2012 7:55 AM
Thank you for the rescoop. I really like the idea of developing the 'second circle'.
Ken
Rescooped by Johanna Kougbeadjo from Social-Business-Marketing
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2012: The Year Of Social Business Strategy - @10000Words

2012: The Year Of Social Business Strategy - @10000Words | Want To Do Business? | Scoop.it
2012: The Year Of Social Business Strategy...

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.

Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.

2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.


Via maxOz
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maxOz's comment, February 29, 2012 3:07 AM
Fred my pleasure, cheers
Michelle Gilstrap's curator insight, April 18, 2013 3:50 PM

Social business Strategy, what is it do we know enough? It isn't going away and now is the time to learn.

Rescooped by Johanna Kougbeadjo from CareerOz
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Things To Know Before Your Job Interview #Infographic

Things To Know Before Your Job Interview #Infographic | Want To Do Business? | Scoop.it

There are a few big no-nos that you should stay away from, and they are quite well outlined in this Infographic by Classes and Careers.  http://bit.ly/JwnVeo ;

 

This one; however, goes a little bit deeper into the actual interview and what certain things you should avoid while in the interview itself. It boils down to being confident and knowledgeable but it also deepens our knowledge when it comes to things we should not do, wear or even say.

 

If you can keep away from these, you will already make a better impression. One particularly interesting thing is that being fashionable and trendy is almost frowned upon.

Employers don’t want applicants to be either of these, and it would interesting to know the reason why that is.


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maxOz's comment, May 25, 2012 12:50 AM
Jody, Your Welcome, and thanks for your suggestion on CareerOz, will take a look Cheers Michele
Rescooped by Johanna Kougbeadjo from SEO and Social Media Marketing
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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | Want To Do Business? | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


Via Antonino Militello
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