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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | Vitalities | Scoop.it

1.     More than half of a person’s mobile phone usage is spent on apps.

2.     Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.

3.     The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.

4.     61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.

5.     1 out of every 8 smartphone users will search for better pricing on a product or service while at the store.

6.     1 out of every 6 smartphone users will scan a barcode to learn more information.

7.     In 2011, the use of QR codes increased by 300%.

8.     61% of smartphone users use their smartphone to make local searches.

9.     By 2015, more people will access the Internet through a smartphone or tablet than a PC.

10. In 2011, the use of mobile devices to read emails increased by 34% while the use of desktop PCs to read emails went down by 11%.

11. 13.4% of a person’s smartphone usage is spent reading or sending text messages.

12. In 2012, there was a 55% increase in smartphone subscriptions.

13. 79% of people use their phone to make or influence a purchasing decision.

14. The mobile ad market is expected to grow to $22 billion by 2016.

15. In 2011, 17.7 billion apps were downloaded. By 2015, that number should grow to 108 billion.

16. In 2011, 33% of people accessed Facebook through a mobile device.

17. In 2011, 7.8 trillion text messages were sent.

18. Mobile coupons are 10x more likely to be used than traditional paper coupons.

19. 91% of smartphone owners have their phone within 3 feet at all times.

20. People who access Facebook with their mobile device use the social network on a more regular basis.

21. The average person will wait 26 hours before reporting a lost wallet. The average person will wait 68 minutes before reporting a lost phone.

22. 62% of smartphone owners will use a search engine at least once every day.

23. 61% of smartphone users will only look at the first page of a search engine results page.

24. 59% of consumers have been influenced by a mobile advertisement.

25. In the past 3 years, more than 300,000 apps have been developed.

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Vitaliy Darovskikh - Google+ - Latest robot from Japan sings and moves like a human

Vitaliy Darovskikh - Google+ - Latest robot from Japan sings and moves like a human | Vitalities | Scoop.it
Latest robot from Japan sings and moves like a human...

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Tiny Story: A Short Film About The Fundamentals of Narrative Design

Tiny Story: A Short Film About The Fundamentals of Narrative Design | Vitalities | Scoop.it
Good storytelling looks ridiculously easy when it’s done well, but is in fact devilishly hard to pull off.
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Hydrophobic - Diener electronic

Water drops on a plasma treated hydrophobic fabric. Wassertropfen auf einem plasmabehandelten hydrophoben Webstoff. Diener electronic GmbH + Co.
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Cool Infographics - Blog - What is an Infographic? (explained with LEGOs)

Cool Infographics - Blog - What is an Infographic? (explained with LEGOs) | Vitalities | Scoop.it

This infographic from Hot Butter Studio presents the idea of infographics in, well, an infog...


Via Jelmer Evers, S. Lustenhouwer, Guglielmo Cornelli, AlGonzalezinfo
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JINGJINGRUAN's curator insight, December 11, 2012 6:47 PM

really cool infographics!

Nicole Elizabeth Sands's curator insight, November 18, 2013 8:10 AM

Infographics are especially useful when it comes to correlating information, with us having a visual representation of different data displays  we are better adept to making  meaningful assumptions of that data. Still it's important to never disregard the sources, those are what validate the pretty pics/infographics.  

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Twitter Unveils Self-Service Advertising System | CIO Today

Twitter Unveils Self-Service Advertising System | CIO Today | Vitalities | Scoop.it

Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model: an automated system for management marketing....

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So what is your take on this "opportunity" or will it be used by the Big Boys Only?


Via Chuck Bartok
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ceci.barriamancilla's comment, February 27, 2012 12:40 PM
a dose of ads could be fine as long as ads don't abuse as they affect the reason for using twitter. Personally I hope will be used by SMB or verySMB But It will depend on your kind of campaing. I don't have problem if the BIG ones take advantage of this mkt tool, but you pls put the rules & criteria.
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Cornell Robot shoots like a pro. Universal jamming gripper shooting demo

This video is a demonstration of the new shooting capabilities of a universal jamming gripper that also utilizes positive pressure. The benefits of this approach are described in our recent IEEE Transactions on Robotics paper.

This research is a collaboration between our lab at Cornell and the lab of Heinrich Jaeger at the University of Chicago.

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