visualizing social media
144.9K views | +2 today
Follow
visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
Your new post is loading...
Your new post is loading...
Scooped by Lauren Moss
Scoop.it!

The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | visualizing social media | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...

more...
Scooped by Lauren Moss
Scoop.it!

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | visualizing social media | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.

more...
Barbara Kurts's comment, January 10, 2013 9:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 6:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?