visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | visualizing social media | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.

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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

NURIA POVEDA QUESADA's curator insight, October 11, 2015 11:26 AM

añada su visión ...

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12 Essential Infographics About Apps, Mobile, SEO and Social Media

12 Essential Infographics About Apps, Mobile, SEO and Social Media | visualizing social media | Scoop.it

Infographics are changing the way we share information, so we thought it would be a good idea to gather 12 essential ones that would help marketers and businesses understand what’s currently taking place in the online world as well as make better use of the tools we have at our disposal.

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fralec's comment, April 28, 2013 6:55 AM
thank's Lauren !
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | visualizing social media | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...

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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Social Media for Social Good [INFOGRAPHIC]

Social Media for Social Good [INFOGRAPHIC] | visualizing social media | Scoop.it

Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With these new media tools, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact.

In an infographic by MPA@UNC, they profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering

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Social Media Trending & Media Consumption Infographics

Social Media Trending & Media Consumption Infographics | visualizing social media | Scoop.it

The future of Media is an infographic project by Refinery Media. It talks about the social media trend and consumption habits of our audiences, which now demand content with a high production value which engages them in more ways than one. The issues between traditional marketing and branded content...

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Social Media is Not a Waste of Time [Infographic]

Social Media is Not a Waste of Time [Infographic] | visualizing social media | Scoop.it
In the history of technology, every new movement is accompanied by a swell of irascible naysayers, claiming the technology is subverting our traditional values. With social media, it’s no different. With reports of addiction and criticisms of its frivolous nature abounding, Facebook, Twitter and other services typically face some heat. A new infographic from school.com attempts to correct this thinking.

 

Here are a few impressive and enlightening statistics:

41% of the class of 2011 used social media in their job search.
4 out of 5 internet users visit social networks and blogs.
Twitter gets 170 million Tweets a day.
Users spend 53.5 Billion minutes on Facebook a day.

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Sobering Stats: Brands Struggle For Engagement In Social Media

Sobering Stats: Brands Struggle For Engagement In Social Media | visualizing social media | Scoop.it
Take a quick tour around the web and you’ll find no shortage of social media junkies and innovation addicts listing the myriad of things financial institutions could do in social channels. While they pound the drum of “potential and possibilities,” financial marketers are seldom (if ever) offered any hardcore stats on actual rates of engagement.

We are constantly reminded that there are 850 million users on Facebook, and many believe that fact alone should persuade marketing managers of social media’s power. But that number only represents 12.4% of the world’s population, and (of course) you probably aren’t targeting the entire world...

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Are You In Control of Your Social Media Privacy? - Infographic

Are You In Control of Your Social Media Privacy? - Infographic | visualizing social media | Scoop.it
With the recent change to 'time-line' on Facebook, online social media privacy has been in the news alot. But how many of you have actually have changed your privacy setting from the standard ??

 

Click on the link to check out this great infographic from ZoneAlarm to see how to keep your information safe...

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How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC]

How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that 15 percent of 16-24 year olds prefer to interact with customer service on social media instead of any other method?

Overall, 4 percent of all adults turn to Twitter when they have a problem product, a number which is likely to increase dramatically as the network grows, although brands themselves need to get their priorities straight – a recent survey has shown that 60 percent of companies don’t respond to customers via social media, even when asked a direct question.

While this shift towards social customer support is of note, traditional channels are still very important – 57 percent of online customers turn to search engines to solve their support issues...

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The Social Media Advocacy Model [Infographic]

The Social Media Advocacy Model [Infographic] | visualizing social media | Scoop.it
In theory, as social media becomes more common place, organizational audience engagement objectives, strategies and tactics should evolve past acquisition towards advocacy. I’m sure some consumer brands are heading in this direction but, in my experience, many companies and agencies still seem to be focused on driving audience awareness and using “likes” and “follows” as success metrics.

To spark some discussion on the topic I thought it might be helpful to present an encapsulated view of advocacy. This infographic aims to present advocacy at a glance, explaining where it sits on the audience relationship spectrum while visualizing the steps organizations can follow to move connections towards becoming advocates...

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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | visualizing social media | Scoop.it
Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012.

In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI.

Content marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows.

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[Infographic] The SMB Social Media Cheat Sheet

[Infographic] The SMB Social Media Cheat Sheet | visualizing social media | Scoop.it

The folks at Flowtown have put together a quick reference guide to six different social media services. Called the SMB Social Media Cheat Sheet, it contains basic stats on Twitter, Facebook, YouTube, Google+, Tumblr and Digg. What, no LinkedIn? That is perhaps the biggest missing service, but otherwise the infographic, reproduced below, is worth bookmarking for those noobs in your company that are looking to learn more about each service...

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6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog

6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog | visualizing social media | Scoop.it

Social media is spreading knowledge globally at the speed of a “Tweet” and provides us all with tools that can enable us to follow our dreams, if only we can capture and heighten that curiosity for knowledge that drives humans to succeed.

Facebook and Twitter allow you to connect with your tribe, whether that is in New York, London or Lombok, that can provide stimulation and synergy that will surprise you with its breadth and reach and provide neuron muscle and connect you with your passionate energy that you may not have known you had.

The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary changes that are impacting how we communicate and connect.

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | visualizing social media | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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The Facts and Figures on YouTube in 2013 - Infographic

The Facts and Figures on YouTube in 2013 - Infographic | visualizing social media | Scoop.it

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.

See more statistics on Youtube and online video growth at this infographic...

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Sarah Miller's curator insight, February 11, 2013 11:12 AM

This has got to be one of my favorite scoop it articles that I have come across yet! It was very interesting to see how far YouTube has come along since the year 2005 when the first official video was uploaded to YouTube. The article takes you through the years and the biggest achievements that YouTube has accomplished up to this present day. It also includes interesting facts about the Social Media network that I never knew about before, got me more interested in using YouTube and creating my own channel or even subscribing to others! 

Philippe Trebaul's curator insight, March 2, 2013 6:09 AM
Les Faits et chiffres sur YouTube en 2013 - Infographie.

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.

See more statistics on Youtube and online video growth at this infographic...























The Facts and Figures on YouTube in 2013 - Infographic via @MYDstudio http://sco.lt/...


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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | visualizing social media | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.


Learn more about how to use Google+ to enhance your SEO efforts in our infographic.

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Every Website's Online Testing Essentials

Every Website's Online Testing Essentials | visualizing social media | Scoop.it

Kiss Metrics has released a webmaster friendly infographic that displays various online testing essentials for website functionality, search engine optimization, and various marketing campaigns. To stay ahead of your niche competition, webmasters need to test and experiment with various marketing and online visibility strategies to maximize success.

Click on the link for the complete infographic...

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Which Social Network Should You Use -- and When? [INFOGRAPHIC]

Which Social Network Should You Use -- and When? [INFOGRAPHIC] | visualizing social media | Scoop.it
What is Facebook best for? How about Twitter, LinkedIn, Google+? This infographic has all you need to know to leverage social networks.

Want to make the most of the social web? It’s more complicated than just posting status updates at random and seeing what sticks.

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?

The business consultant network Zintro recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy...

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Social Networking Bill of Rights (INFOGRAPHICS)

Social Networking Bill of Rights (INFOGRAPHICS) | visualizing social media | Scoop.it
Employers and colleges are increasingly requesting access to individuals' social networking profiles to learn more about them, causing privacy activists to take note.

Some employers had been asking applications to surrender their usernames and passwords during interviews, but a complaint from ACLU stopped that practice. Now many ask applicants to sign into their social accounts so the interviewer can look around...

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The Most Visited Social Media Platforms in 2012

The Most Visited Social Media Platforms in 2012 | visualizing social media | Scoop.it
What social media sites are the most beneficial for your business? Find out & get valuable insight into the future of social media sites.

One of the most important factors in a successful social media strategy is choosing the right social media platforms to focus on with your time, energy and budget.

Choosing the wrong social media platform for your business can decrease your return on investment in social media, and give your competitors an advantage...

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How To Train Employees To Handle Social Media {INFOGRAPHIC}

How To Train Employees To Handle Social Media {INFOGRAPHIC} | visualizing social media | Scoop.it

In this day and age, no local business should be without having employees involved and implementing an excellent social media plan. Employees can share fantastic stories, provide excellent service and promote new and exciting products or services. Social media strategy varies for every business, large or small. Some hire consultants or social media managers, while others train their current employees to handle the social load...

This guide also highlights an important fact: 76% of companies do not have a clearly defined social media policy but 80% of internet users come from social media. Whether or not you have an explicit policy, make sure you’re aware of the way everyone in your company represents your brand.

An infographic from Mindflash recommends and examines the trip and tricks of separating employees into training groups based on their knowledge of social media and their ability to use it...

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Infographic: When Social Media Consumers Go Viral | Media Tapper

Infographic: When Social Media Consumers Go Viral | Media Tapper | visualizing social media | Scoop.it
Here's why brands have to be active on social media. If they don't, they'll be in a whole lot of trouble. Thanks to angry and disappointed customers, of course.

 

This is one of the best infographics I’ve come across – not just this week, or this year, but ever. The reason? It teaches brands all they have to know about the importance of social media. They can’t afford to ignore social networks; they have to participate on Facebook, Twitter, Pinterest and Google+. If they don’t, bad things can happen.
And I do mean bad things.

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Pinterest Is Hot [Infographic]

Pinterest Is Hot [Infographic] | visualizing social media | Scoop.it

Did you know that the hottest new social media sensation has only 16 employees? Yet they are one of the fastest growing websites. Look at the amazing statistics in the infographic on Pinterest...

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Infographic: The Small Business Social Media Cheat Sheet

Infographic: The Small Business Social Media Cheat Sheet | visualizing social media | Scoop.it

With one in three small businesses using social media, its no longer enough to just have a website, small businesses must have a social media presence, too. Don’t know where to start? This cheat sheet done in collaboration with Flowtown will help you navigate the major social media sites on the web.

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Infographic: The (new) best time to post to social media

Infographic: The (new) best time to post to social media | visualizing social media | Scoop.it
Conventional social media wisdom suggests you should post your content during the peak times that people are using sites like Twitter and Facebook. But HubSpot’s Dan Zarella has a different idea—and he’s likely on to something here.

He calls hit “contra-competitive timing,” and the notion is simple: Post content at off peak times, and your content will be free of the clutter and subject to more likes, retweets, and link clicks.

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