Visual Content Strategy
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Visual Content Strategy
Articles and resources about different ways you can use visual and interactive media to better promote your business and services.
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The Most Effective Art in Storytelling for Our Digital Age

The Most Effective Art in Storytelling for Our Digital Age | Visual Content Strategy | Scoop.it
When you hear the word “storytelling” it may evoke memories of sitting around a campfire listening to tales of things that go thump in the night. But how do you tell a good story? How can you offer the effective bridge between you and your audience that will differentiate your product or service from the hundreds of others, just like you?
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How to Promote Your Blog With Social Media | Social Media Examiner

How to Promote Your Blog With Social Media | Social Media Examiner | Visual Content Strategy | Scoop.it
Blog post promotion - How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach.
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Why Content Marketing is Exploding and On The Rise [INFORGRAPH]

Why Content Marketing is Exploding and On The Rise [INFORGRAPH] | Visual Content Strategy | Scoop.it

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. Content marketing encompasses new techniques and methods of sharing information, Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty.

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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Visual Content Strategy | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review a list of seven ways to be a successful social marketer to help give you a leg up on the competition!


Via Martin Gysler
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How The Mobile Web is Forcing Us To Rethink The Content We Create On The Web (Mobilism 2012)

As the digital landscape continues to become more complex, it's essential for us to start thinking beyond the desktop and embrace the unpredictability of the future. Mobile is forcing us to rethink the content we create and the context in which people interact with our products and services.
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PinAlerts: A New Site That Alerts You When Your Image is Pinned

PinAlerts: A New Site That Alerts You When Your Image is Pinned | Visual Content Strategy | Scoop.it
Introducing PinAlerts - a new site that sends you simple email notifications when an image on your site has been pinned.
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5 Top Google+ Plugins You Can Try Out Today

5 Top Google+ Plugins You Can Try Out Today | Visual Content Strategy | Scoop.it

Having fun with any new kind of social media like Google+ means you get to make it your own, and playing with the different plugins available can help you do just that. But where to begin?

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How to promote an event using social media

How to promote an event using social media | Visual Content Strategy | Scoop.it

Holding an event? Wondering how to best promote it? There is certainly one thing you that cannot afford to ignore - Social media.

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Infographics vs. Data Visualization: Top 5 Tools for Creating Infographics

Infographics vs. Data Visualization: Top 5 Tools for Creating Infographics | Visual Content Strategy | Scoop.it

You say infographic, I say data visualization. Po-tay-to, po-tah-to, right? We compiled our list of the tools for creating infographics and data visuals. Today, we present our top five tools for creating infographics.

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Kamishibai: Lessons in visual storytelling from Japan

Kamishibai: Lessons in visual storytelling from Japan | Visual Content Strategy | Scoop.it
Kamishibai is a form of visual and participatory storytelling that combines the use of hand drawn visuals with the engaging narration of a live presenter. Kami (紙) means paper and shibai (芝居 ) means play/drama.
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50 Landing Page Best Practices

50 of Ion Interactive's most coveted landing page best strategies: from templates to testing, targeting, messaging, and more!

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Marketing Lessons Startups Need to Learn from Google’s Project Glass Concept Video

Marketing Lessons Startups Need to Learn from Google’s Project Glass Concept Video | Visual Content Strategy | Scoop.it

You may have seen it by now…Google’s concept video about its new Project Glass. Was Google wise to release an idea so early? And should startups do the same? Here are some tips on how you too can use concept video to increase interest, drive traffic, and gain buyers for your products.

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13 Things to Check Before Hitting 'Send' on Your Next Marketing Email

13 Things to Check Before Hitting 'Send' on Your Next Marketing Email | Visual Content Strategy | Scoop.it
Reference this checklist of things to check before sending an email to prevent embarrassing snafus in your email marketing campaigns.
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | Visual Content Strategy | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?
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Keep their Interest: Use Storytelling in Web Copy

Keep their Interest: Use Storytelling in Web Copy | Visual Content Strategy | Scoop.it
We’ve all done it. Searched for info online, landed on a site, started reading, then gave up halfway into the third sentence, and moved on to another site. Chances are, that web copy was all facts and no fun.

 

The story you tell in your marketing content piques interest and keeps prospects reading.

 

It’s the story you tell that creates the connection between prospects and your company. It’s your copy that turns prospects into customers.

 

And it’s the story that keeps clients returning again and again.

 

Transform your web copy from a 500-person lecture to an intimate 15-person discussion. Make them feel seen, appreciated, and heard. Above all, make your content relatable.

 

Here are three key elements to help you do just that…

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Starbucks Latest Marketing Campaign Uses Interactive Mobile Ads To Promote New Frappuccino Beverages

Starbucks Latest Marketing Campaign Uses Interactive Mobile Ads To Promote New Frappuccino Beverages | Visual Content Strategy | Scoop.it
Starbucks is letting coffee lovers learn more about its blended beverages and see how others remix their favorite drinks via a new mobile advertising campaign.
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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | Visual Content Strategy | Scoop.it

There has never been more opportunity for marketers to generate creative video campaigns that go viral. And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

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Convert 10% of Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks

Convert 10% of Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | Visual Content Strategy | Scoop.it
And for each trait you use in your landing page plan, you’ll have the opportunity to increase conversions by at least one percent…and at least 10 percent if you use all 10.
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How to Design with Gamification Including Examples by Ilona Buchem

Designing for gamification - A great presentation from Beuth University of Applied Sciences Berlin as part of the Future Social Learning Networks Project. It shows shares how gamification can be used for business and shows several businesses using this to amplify their sales NOW.

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5 Steps to Dominate Online Video Marketing

5 Steps to Dominate Online Video Marketing | Visual Content Strategy | Scoop.it

Vimeo, YouTube, Vidyard, and Daily Motion are just some of the names where many online marketers like you have aggressively gone into video marketing – whether it is to drive video views to a site where you are marketing a product on commission or selling your one of your own.

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20 Creative Examples of Business Card Designs to Draw Attention of Your Customers

20 Creative Examples of Business Card Designs to Draw Attention of Your Customers | Visual Content Strategy | Scoop.it
If you want to promote your business in a perfect way then you need some important elements.You know,in business industry,positive impression is crucial.
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How Brand Advocates Can Help Your Business Grow

How Brand Advocates Can Help Your Business Grow | Visual Content Strategy | Scoop.it
Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix.
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Make the Perfect Presentation: 5 Lessons From Steve Jobs's Innovative Use of Imagery

Make the Perfect Presentation: 5 Lessons From Steve Jobs's Innovative Use of Imagery | Visual Content Strategy | Scoop.it

Here are five ways that Jobs changed the way we think about presentations, and how you can improve yours by following Jobs's lead. (Photo by Paul Sakuma - Associated Press)

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How to Combine Your Cover Photo and Profile Image

How to Combine Your Cover Photo and Profile Image | Visual Content Strategy | Scoop.it

After Kevin created his own version of this effect for his Cover Photo Do’s and Don’ts episode, he got a few people asking me how this was done. To answer these questions, he wrote the following tutorial, and have even provided a Photoshop template that you can use to easily create your own!

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10 Ways to Increase Conversions on Mobile App Landing Pages

10 Ways to Increase Conversions on Mobile App Landing Pages | Visual Content Strategy | Scoop.it
Got a mobile app you want to sell? We teamed up with world class mobile app experts Ken Yarmosh and Jen Gordon to design iPhone and Android templates.
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