Viral Marketing
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Rescooped by Chloe Albrecht from Content Marketing Observatory
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Telco Content Strategy: Edutainment is Key

Telco Content Strategy: Edutainment is Key | Viral Marketing | Scoop.it

"As a telecom marketer, it’s hard not to jump to defend the industry’s long standing reputation as one ridden with hidden surcharges, exorbitant monthly rates, complex contracts and overpriced devices. However, Virgin Mobile has been leading the pack in terms of friendliness and approachability. (...) Virgin internally acknowledged customer pain points in regards to their industry at large, and made an effort to turn them on their head. By ramping up the fun and friendliness quotient in their content offerings to consumers, Virgin honed in on what they knew their youthful customers would enjoy, and, by partnering with BuzzFeed, developed a fun content strategy destined to go viral. (...)

 

The latest email marketing strategy from Verizon Wireless takes the wait and theorizing out of the equation by deploying a series of targeted email newsletters to new device owners directly following their purchase. The intent of these emails is purely informational, and not intended to drum up immediate business. Given the fact that the recipient made a recent purchase and most likely won’t be investing in a new device for another one to two years. On the contrary, Verizon’s aim is to educate their consumer base through targeted, device-specific thought leadership."


Via Frank Delmelle
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A Viral Audience Can Only Happen With the Right Marketing Bait

A Viral Audience Can Only Happen With the Right Marketing Bait | Viral Marketing | Scoop.it
I was channel surfing the other night and landed on Discovery Channel's Deadliest Catch. As I watched the series' Alaskan fishermen tossing giant steel pots overboard in the hopes of catching the elusive king crab, ...
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Rescooped by Chloe Albrecht from Social media marketing
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True or False - Fact or Fiction - The Viral Marketing Mechanism - Branding strategy

True or False - Fact or Fiction - The Viral Marketing Mechanism - Branding strategy | Viral Marketing | Scoop.it
Many brand marketers would love to create a viral video or viral marketing program. Is there an easy recipe? But, beware, it might cost you.

Via Minter Dial
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Minter Dial's curator insight, January 20, 2013 7:38 AM

A look into successful viral video marketing

Scooped by Chloe Albrecht
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Casey Gollan's: Viral Marketing 101: A Complete Guide for Businesses - PR Web (press release)

Casey Gollan's: Viral Marketing 101: A Complete Guide for Businesses - PR Web (press release) | Viral Marketing | Scoop.it
Casey Gollan's: Viral Marketing 101: A Complete Guide for Businesses PR Web (press release) Yet, there are some businesses that have tapped into the power of viral marketing, leveraged it and now dominate the Web with their presence, says...
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8 of the worst tips about content marketing and going viral - Memeburn

8 of the worst tips about content marketing and going viral - Memeburn | Viral Marketing | Scoop.it
Memeburn
8 of the worst tips about content marketing and going viral
Memeburn
I have heard some really bad advice about content creation, content marketing, and brand journalism.
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