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Display Advertising on Facebook versus Google: Who Wins?

Display Advertising on Facebook versus Google: Who Wins? | Viral Flair | Scoop.it

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?


Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype.


Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic.

 

The highlights regarding reach:

Facebook: reach of nearly 1 billion users with 1 trillion page views a month. Facebook reaches 51% of the world’s online users. Google reaches 90% of all internet users (including YouTube, Blogger and Gmail) Google serves up 180 billion advertisement impressions a month.

 

The CTR of Facebook and Google display advertising

Those are quite impressive numbers, but what about Click Through Rate (CTR), an important metric to measure effectiveness?

Facebook ads have a “Click Through Rate” (CTR) of 0.051% (US numbers). CTR for Google ads is an average of 0.4% Depending on the targeting options used, the CTR on the Google Display Advertising Network can be up to 36 times higher.
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Rescooped by Jamyl Marc Cruz from SEO and Social Media Marketing
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Investing in SEO: Marketers are Doing More SEO Than They Think

Investing in SEO: Marketers are Doing More SEO Than They Think | Viral Flair | Scoop.it

Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content.

 

"Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively impact SEO and an organic search ranking.

 

The most direct link between SEO and social media is Google+ and Search plus Your World. If you haven't yet started to build out your personal and business Circles, please do. A piece of content shared through your Circles has an opportunity to be found by your followers through Search plus Your World – before your competitors’ content is found".

 

Full Article Here: http://searchenginewatch.com/article/2203277/Investing-in-SEO-Marketers-are-Doing-More-SEO-Than-They-Think


Via Antonino Militello
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