Story Worldwide's Storytelling Matrix | VideoPro |

This informational video by Story Worldwide has been featured on Brand Stories for a while now. 

One of the tools used when creating branded storytelling is their storytelling matrix — a framework that allows organizations to fully understand and orchestrate their brand narrative.

Its three axes (Activity, Complexity, and Personality) are used to plot in the executions necessary to maximize meaningful interaction with a given group.

The two and a half minute video explains the model and uses a series of Story-produced designs to explain each axis...

Via Lauren Moss, Oggy Traeman