Video SEM and Social Video Marketing News
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Video SEM and Social Video Marketing News
Videos and article to stay to date on the evolution of online video news.
Curated by Tim Helfrey
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Strike Social Analyzes The Performance Of Your YouTube Videos For Free - TechCrunch

Strike Social Analyzes The Performance Of Your YouTube Videos For Free - TechCrunch | Video SEM and Social Video Marketing News | Scoop.it
Strike Social Analyzes The Performance Of Your YouTube Videos For Free TechCrunch A new startup called Strike Social says its tools give YouTube publishers a way to track how their content is performing on the video site and on social networks, and...

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Will Sean Knapp's Ooyala Become The Backbone Of Digital TV?

Will Sean Knapp's Ooyala Become The Backbone Of Digital TV? | Video SEM and Social Video Marketing News | Scoop.it
A series of Forbes Insights profiles of Thought Leaders changing the business landscape: Sean Knapp, Co-Founder and Chief Product Officer, Ooyala… To paraphrase the great line about the future in the movie The Graduate, “I want to say one word to...
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Tech giants may be huge, but nothing matches big data

Tech giants may be huge, but nothing matches big data | Video SEM and Social Video Marketing News | Scoop.it
When Nasdaq stopped trading this week, it again showed how global firms are at the mercy of a power that created them
Tim Helfrey's insight:

There is so much data, but how do you make sense of it all? Statistician are going to be the next business leaders. 

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10 Good Web Marketing Tips for New Startups from John Doherty of Distilled

10 Good Web Marketing Tips for New Startups from John Doherty of Distilled | Video SEM and Social Video Marketing News | Scoop.it
Today, Ebyline proudly presents an exclusive interview with John F. Doherty, head of Distilled New York, founder of HireGun, international speaker, blogger, and photographer.

Via Robin Good
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Robin Good's curator insight, August 14, 2013 4:29 PM



Excellent advice, in this short but content-rich interview published by Ebyline. In it, John F. Doherty, head of one of the top SEO companies in the US, shares ten key tips about marketing, SEO and where to start, that can be of good help to new online startups.


The advice and suggestions provided are simple, straightforward and easy to read, thanks also to the good formatting style of the article.


Some of the best tips shared, focus on:


- what's the first step to take to market one's own company online


- how to create a social media following when you have none


- how to compete with established companies in the SERPs

- how to avoid the top four reasons for which Google penalizes a site

among several other ones.



Useful. Rightful. Clear. 8/10


Full article: http://blog.ebyline.com/2013/08/interview-with-john-doherty-distilled-ny-director-seo-for-startups/




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Gamers on YouTube: Evolving Video Consumption – Think Insights – Google

Gamers on YouTube: Evolving Video Consumption – Think Insights – Google | Video SEM and Social Video Marketing News | Scoop.it
As YouTube becomes a preferred destination for gamers seeking entertainment and information, marketers need to have a strong online video presence. Read more at Google's Think Insights.

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Why Video Is So Important To the Future of Marketing

Why Video Is So Important To the Future of Marketing | Video SEM and Social Video Marketing News | Scoop.it
How exactly do you grab viewers attention with video? It's pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.
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Subblime Launches Virtual Marketplace For Brands And YouTube Creators Looking To Partner Up

Subblime Launches Virtual Marketplace For Brands And YouTube Creators Looking To Partner Up | Video SEM and Social Video Marketing News | Scoop.it
Pinterest/Etsy/Amazon Wishlist hybrid Subblime has announced a brand new virtual marketplace today allowing brands to offer influential YouTube creators products and deals.
Tim Helfrey's insight:

“Subblime Showroom bridges this gap for a whole new market of advertisers while helping grow the pie for YouTube influencers and their MCN partners,” said Adam Winnick, CEO of Subblime.



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Google Launches Google Cast SDK For iOS, Android and Chrome, Lets Developers Stream Their Apps To Chromecast | TechCrunch

Google Launches Google Cast SDK For iOS, Android and Chrome, Lets Developers Stream Their Apps To Chromecast | TechCrunch | Video SEM and Social Video Marketing News | Scoop.it
Google launched its $35 Chromecast device today that allows users to stream their Chrome tabs and videos to their TVs from virtually every popular platform.
Tim Helfrey's insight:

I can't wait to get one of these and test it out

 

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Google-backed Machinima plans for online TV service

Google-backed Machinima plans for online TV service | Video SEM and Social Video Marketing News | Scoop.it
LOS ANGELES (Reuters) - Google-backed Machinima has become the latest Internet company to try to launch a TV-like online video network, and has begun talks with Hollywood studios to produce full-length...
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Way Too Early to Judge Success of YouTube Paid Subscriptions

Way Too Early to Judge Success of YouTube Paid Subscriptions | Video SEM and Social Video Marketing News | Scoop.it
Not really a big surprise, but some YouTube paid subscription channels are finding it tough getting subscribers.
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The 'Wild West' Is Over, Online Video Is Now A 'Gold Rush'

The 'Wild West' Is Over, Online Video Is Now A 'Gold Rush' | Video SEM and Social Video Marketing News | Scoop.it
Online video is no longer being defined. It's being refined. That's why the 'Wild West' is over and we're now in a 'Gold Rush'.
Tim Helfrey's insight:

In the last year, the amount of investment in the online video marketplace has made it obvious there is the potential to make serious money. YouTube’s efforts to give creators over $100 million for premium quality content continues to amaze people from traditional media, as does the recent ‘sizable’ investment in Fullscreen, the $36 million put into Maker Studios by Time Warner, Machinima’s desire to close another funding round of investment of between $35 to $70 million, the $36 million invested into BroadbandTV, and the multiple millions of dollars recently given to Base79. Investment in content production has dramatically increased, too. Advertisers are spending significantly more money on digital campaigns, while Netflix is willing to pay around $4 million an episode for a drama (over $4.5 million for House of Cards) and Amazon is willing to pay around $1 million per episode for a comedy.

 

- See more at: http://www.tubefilter.com/2013/07/12/online-video-wild-west-gold-rush/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TubefilterNews+%28Tubefilter%29#sthash.aDLgoV0o.dpuf

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Biggest Video News Stories Of The Half-Year 07/01/2013

Biggest Video News Stories Of The Half-Year - 07/01/2013
Tim Helfrey's insight:

It's not just MCNs that are getting funded. We have finally seen venture capitalists give in to temptation and invest in content: Business Insider ($19 million), Buzzfeed ($46 million), Cheezburger ($37 million), VOX Media ($40.5 million), Sugar Media ($46 million), BuzzMedia ($58 million) and Bleacher Report ($40.5 million) being some of the more notable ones.

 

 

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YouTube Launches Video Series Aimed At Turning Small Creators Pro -- Is It Too Late For That?

YouTube Launches Video Series Aimed At Turning Small Creators Pro -- Is It Too Late For That? | Video SEM and Social Video Marketing News | Scoop.it
The end game for most YouTube creators runs across a broad spectrum: Some creators simply seek a small second source of income from their channels while other YouTube partners actively go for the b...
Tim Helfrey's insight:

YouTube is trying to help young creators navigate the murky waters of brand partnerships, which is amazing. All too often, as we’ve seen in the past, brands and corporations are more than willing to take advantage of up-and-coming creators. This can result in a number of negative consequences for creators including, in some cases, a loss of your own personal voice.

 
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“How can they be so good?”: The strange story of Skype

“How can they be so good?”: The strange story of Skype | Video SEM and Social Video Marketing News | Scoop.it
As Skype turns ten, a look back at how six Europeans changed the world.
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I Fucking Love Science Gets Its Own Webseries on Discovery's Test Tube

I Fucking Love Science Gets Its Own Webseries on Discovery's Test Tube | Video SEM and Social Video Marketing News | Scoop.it
Facebookers, rejoice: I Fucking Love Science now has its own video series on Discovery's digital network Test Tube.
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Why Web TV Skeptic Mark Cuban Thinks Google Can Make the NFL Work on the Web

Why Web TV Skeptic Mark Cuban Thinks Google Can Make the NFL Work on the Web | Video SEM and Social Video Marketing News | Scoop.it
Are the Web's pipes really up to delivering live football, to millions of TVs, at the same time?
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YouTube SEO 101: How to Get More Search Engine Traffic From Videos

YouTube SEO 101: How to Get More Search Engine Traffic From Videos | Video SEM and Social Video Marketing News | Scoop.it
You may have noticed a massive change in the SERPs over the last few years (and no, I'm not talking about Pandas and Penguins).This is what I'm talking about:...

Via sylviaunlimited, Erick Brownstein
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Erick Brownstein's curator insight, August 11, 2013 7:39 PM

There's no magic bullet to getting videos to rank in Google and YouTube search, but this is a good overview

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YouTube green lights Subblime to annotate products within videos and build an influencer-driven commerce platform

YouTube green lights Subblime to annotate products within videos and build an influencer-driven commerce platform | Video SEM and Social Video Marketing News | Scoop.it
A recurring theme around the YouTube ecosystem is the difficulty of monetizing content. It’s no secret that online video CPMs (impression-based ad rates) have yet to catch up to those on TV. As a r...

Via Erick Brownstein
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Story Sells, Stupid: How To Advertise In The Digital Age

Story Sells, Stupid: How To Advertise In The Digital Age | Video SEM and Social Video Marketing News | Scoop.it
Impressions are bought. Views are earned. And here's how they're earned well.
Tim Helfrey's insight:

A good story earns you that view and that is why that phrase (impressions are bought, views are earned — in case I haven’t said it enough) is incredibly important to digital entertainment and advertising. The TV model for advertising is too easy to avoid for a savvy consumer – but digital? - See more at: http://www.tubefilter.com/2013/07/25/story-sells-stupid-how-to-advertise-in-the-digital-age/#sthash.TSfQ8W1K.dpuf

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Meet Helpouts, Google’s Secret Project That Turns Hangouts Into A Commerce Platform | TechCrunch

Meet Helpouts, Google’s Secret Project That Turns Hangouts Into A Commerce Platform | TechCrunch | Video SEM and Social Video Marketing News | Scoop.it
While its roots lie in search, today, Google wears many hats.
Tim Helfrey's insight:

Video Commerce

 

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Why Video Is So Important To the Future of Marketing

Why Video Is So Important To the Future of Marketing | Video SEM and Social Video Marketing News | Scoop.it
How exactly do you grab viewers attention with video? It's pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.
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L.A.'s 10 Hottest Start-ups | Inc.com

L.A.'s 10 Hottest Start-ups | Inc.com | Video SEM and Social Video Marketing News | Scoop.it
Already, 2013 has been a big year for start-ups in L.A. Here's a look at the city's biggest up-and-comers.
Tim Helfrey's insight:
SendUs

Launched publicly in May with $17 million, the company runs a video submission and management platform that lets brands find and use videos created by their customers or fans. Companies can send out a call to its fans via different social media sites and then SendUs handles the logistics. 

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Facebook And The Sudden Wake Up About The API Economy | TechCrunch

Facebook And The Sudden Wake Up About The API Economy | TechCrunch | Video SEM and Social Video Marketing News | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Tim Helfrey's insight:

The surge of activity marks a symbolic point for the API Economy, a term ApigeeVice President of Strategy Sam Ramji helped coin. He said in an email that this past week may have doubled the size of the audience paying attention to APIs and API infrastructure. “If a company doesn’t have an API, and their CIO or CTO reads about the news, they will be asking themselves ‘why don’t we?’” 

http://www.slideshare.net/samramji/darwins-finches-20th-century-business-and-apis

And it will be easier for them to build APIs with services popping up like Mashape and Webshell. Doyle spent three years at Google after the company acquired Keyhole, the startup he founded. At Google, Doyle helped develop Google Earth and worked on Google Maps.

 
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YouTube Creator Blog: Creating your next channel just got a lot easier

Tim Helfrey's insight:

About Time!


YouTube made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page.  Google+ page connected channels have enhanced channel management features that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins.

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YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors | Video SEM and Social Video Marketing News | Scoop.it
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
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