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Successful YouTube Video Marketing Techniques: Key Strategies

Successful YouTube Video Marketing Techniques: Key Strategies | Video Marketing | Scoop.it

In this article, you can find numerous YouTube marketing techniques that can be useful to generate leads for your business. Read full article to know more.

Mio Ristic's insight:

Great tips about creating your You Tube TRAILER video.

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How to Set Up a YouTube Channel That Gets Noticed

How to Set Up a YouTube Channel That Gets Noticed | Video Marketing | Scoop.it
With over 1 billion unique users each month, YouTube is a powerhouse social network that many smart companies are leveraging for success.

Via Ileane Smith
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Cliff Gaines's curator insight, November 30, 2013 11:13 AM

It's a great time to build YouTube channels as YouTube and Google+ have been integrated, and other improvements have been made.  Most businesses owners have focused on Facebook, Twitter, and LinkedIn.  It is a lot for an individual business owner to try and keep these networks going on their own.  An affordable solution can be found at http://netmorenow.com   It is important to find the best social network that produces results and the only way to know is to try out more networks that could help a business engage with their target audience.  Pinterest, StumbleUpon, Tumblr are all promising, but the one that should be moved up to the top is Google+ with it's direct connection with YouTube.  Video marketing is the most powerful way to deliver information about your business in a way that is first entertaining, to capture attention, second to educate, to feed a person's interest, and third, a call to action, that will tell how effective the video is.  The big brands are building multiple channels and producing a series of videos that string together.  With the right video producer and production team on your side, a small business can compete with a series of videos of their own.

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Why Aren’t You Taking Advantage Of YouTube?

Why Aren’t You Taking Advantage Of YouTube? | Video Marketing | Scoop.it
Blog post at NoPassiveIncome.com : A shocking amount of people still have yet to consider creating a YouTube channel for their business or website.

Considering that it is s[..]

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Breaking Down 9 Wildly Successful Video Marketing Campaigns - Business 2 Community

Breaking Down 9 Wildly Successful Video Marketing Campaigns - Business 2 Community | Video Marketing | Scoop.it

....YouTube is not known primarily as a hub of video marketing for businesses....but there are several examples of video marketing gone viral that delivered positive ROI.  Here are a couple examples...


Via Cliff Gaines
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Cliff Gaines's curator insight, November 26, 2013 6:14 PM

Needless to say, personality, humor, a great storyline all help make these videos fly.  Start with knowing the audience you are appealing to, and tell an engaging story with wit and humor.  Your business video will gather views on social networks and company sites.  With a clear call to action, asking viewers to take a step will help lead them to what to do next.

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Why You Need to Transcribe Your YouTube Videos | Sierra Tierra Marketing

Why You Need to Transcribe Your YouTube Videos | Sierra Tierra Marketing | Video Marketing | Scoop.it
YouTube transcriptions help make videos more accessible, increase search engine optimization, and give more credibility to your channel's videos.

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Ileane Smith's curator insight, November 20, 2013 7:42 AM

I agree that transcriptions are very helpful. However I find it easier to edit the existing transcription from YouTube versus typing it from scratch.

You can watch my version of this tutorial here.

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How to Embed a YouTube Video on Your Wordpress Blog

Learn how to embed your YouTube Video on your Wordpress Blog:

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Ileane Smith's curator insight, November 14, 2013 4:32 AM

Hopefully you all know how to do this by now (if you have been following me online) but it's always nice to hear James talk :)

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8 Top Shelf SEO YouTube Channels

8 Top Shelf SEO YouTube Channels | Video Marketing | Scoop.it
Here are 8 SEO YouTube channels that seriously won't disappoint you. Lots of great learning opportunities, and no spammy affiliate nonsense.

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Ileane Smith's curator insight, November 12, 2013 12:03 PM

My comment: 

Hi Patrick,
I’m subscribed to most of these YouTube channels and I Moz and Erick Enge’s are my favorites here.

I’m also a fan of Daniel Waisberg and Online Behavior although they are more focused on the analytics side of things.

Thanks for putting together the list.

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Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Video Marketing | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey, Cloe Blanchet
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Gust MEES's curator insight, February 24, 2015 4:39 AM

Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.


Atika MOKHFI's curator insight, February 25, 2015 2:55 AM

Moovly semble intéressant et facile à utiliser pour la création de vidéos en ligne, mais personnellement je ne l'ai pas encore  testé...

Une version Free est disponible.

Moovly propose aussi une license "Education" : Ready to use Moovly for your educational projects or in your classroom? We offer educational licenses at a discount for individuals and groups.

Valérie Bardot's curator insight, February 28, 2015 1:32 PM

Moovly, un outil qui a de multiples applications en ingénierie pédagogique (vidéos,, tutoriels..)

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Buyers Weigh In: What Makes a Website Great

Buyers Weigh In: What Makes a Website Great | Video Marketing | Scoop.it
Your website is your most important business tool. In one click, potential clients can get a solid hold of what you do, including the products and services

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Agi Anderson's curator insight, November 9, 2013 5:41 PM

Designing affordable websites for small businesses, eateries, restuarants and retail shops:

http://realproadvisor.com/marketing-services/website-design-management/

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Video SEO - How To Rank Videos In Google and YouTube

Get Your FREE Video SEO Training here: http://www.soldwithvideo.com/training Video seo is becoming more popular and right now you can rank videos WAY easier ...

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Agi Anderson's comment, September 8, 2013 11:09 AM
Great Scoop!!
Ileane Smith's comment, September 8, 2013 7:56 PM
Thanks!
Erick Brownstein's curator insight, September 8, 2013 9:55 PM

Good info

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How to Create a Mobile-Friendly Video Marketing Campaign

How to Create a Mobile-Friendly Video Marketing Campaign | Video Marketing | Scoop.it

When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park.


Via Cliff Gaines
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Cliff Gaines's curator insight, October 25, 2013 2:22 PM

As a video producer doing on-location and in-studio video production, I recommend mobile video marketing, and having a mobile optimized website that makes all of your content fit the mobile screen.  Since mobile users search for information in order to make a decision, your video presentions should be to the point with a simple call to action, with a call button, if you want to receive a call conveniently placed.  Or, if your call to action is to jump on a social network or email, then the appropiate link must be right where the call to action is being made.  Mobile users watch video throughout the day, so aim your marketing and call to action to be able to immediately respond.

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How to Use Calls to Action When Driving Viewer Engagement

How to Use Calls to Action When Driving Viewer Engagement | Video Marketing | Scoop.it
Your customer relationship shouldn't end when the video does. Use a call to action to tell viewers what step they should take next.

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Cliff Gaines's curator insight, October 26, 2013 2:15 PM

Video marketing requires consistent video production will lead to greater popularity when a business has a series of helpful videos that also entertain and hit an emotional button that gets the videos shared.  Having popularity is great, what should accompany each video is a clear call to action message to stimulate more viewer engagement and business growth.

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Clients From Hell: Video Marketing And Production Issue

Clients From Hell: Video Marketing And Production Issue | Video Marketing | Scoop.it
The client vs agency or freelancer relationship can be a difficult one sometimes, particularly when the expertise or technology behind video production or marketing isn’t fully understood. We bring you the best ‘Clients from Hell’ stories.

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16 Tips for Successful Online Video Marketing

16 Tips for Successful Online Video Marketing | Video Marketing | Scoop.it
Video marketing tutorial to connect with your audience and get better search engine results with videos.

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Cliff Gaines's curator insight, December 1, 2013 11:53 AM

There is excellent content regarding the marketing and optimizing that should be invested in a video.  From creating a campaign to including a call to action, even as simple as asking for a comment or to visit a certain site.  The best advice I think is to stay away from doing sales pitches and deliver value through entertaining information and a call to action to engage more with you and you with them.  Telling a great story with a little product placement is palatable.

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Double Your Video Seo

Double Your Video Seo | Video Marketing | Scoop.it

See what player I currently use for my videos and why it was worth the switch....I switched my videos over to Wistia. Wistia makes beautiful videos, it’s what I use to play videos on my websites. Now here’s the thing: they have a really good SEO feature, and if you take the time to fill it out, you’ll start to get tremendous SEO results.


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Ileane Smith's curator insight, November 21, 2013 9:45 AM

My Comment:

Hi James. Can you please share a video showing how you set up the SEO features on a Wistia video and how it differs from the SEO you're doing on the YouTube version of the same video? Pretty please.....

Thanks!

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Getting Started with Video: Types of Videos You Can Create [video]

Getting Started with Video: Types of Videos You Can Create [video] | Video Marketing | Scoop.it
To overcome the overwhelm when getting started with video, Lou Bortone demonstrates some of the many types of videos you can create in this video tutorial.

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External Links From Annotations


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Agi Anderson's curator insight, November 24, 2013 10:13 PM

James Wedmore shares how you use clickable links and annotations.

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Video Marketing - The Easy Way To Promote Your Business with Video Marketing

Video Marketing - The Easy Way To Promote Your Business with Video Marketing | Video Marketing | Scoop.it
Whatever business you are in, if you are NOT using video to market your products and services online, you are falling behind.

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Cliff Gaines's curator insight, November 16, 2013 5:23 PM

It is so true, the difference a video marketing campaign can make.  It has even made companies immensely successful and was the way they built a brand and big business to go with it.  Professional video production companies such as A1 Studios Video Production Company, have to ask many questions to help a business focus on its video marketing message.  Video optimization takes a level of expertise many video production companies do not have, they just say, 'Here's your video' and you are left on your own to figure out how to optimize for search engines, social media, and how to syndicate accross the web.  This video marketing course is helpful to anyone looking for answers on easy ways to promote business.  A1 serves many types of clients, some companies needing training videos or how-to videos.  They mayl use their finished video for company use and not be looking for a wide audience. 

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Google+ photos and videos updated with new automatic editing tools, search, and much more

Google+ photos and videos updated with new automatic editing tools, search, and much more | Video Marketing | Scoop.it
Google made photography a major part of Google+ almost as soon as the service launched, and today the company has yet another big addition to its photo feature set. At an event this morning in San...

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Cliff Gaines's curator insight, November 11, 2013 8:41 PM

As a loyal Apple products user, Google+ has some great improvements in store for everyone.  Post production work on commercial and industrial quality video is best in the hands of video professionals, but for the quick web videos that you just want to look good and use for video SEO, Google's updated automated editing is starting to get close to Apple's iMovie platform.  The fact it's integrated into Google+ for making it easy to edit photos and videos easily is going to be incredibly popular.  The whole integration of Youtube channels and Google+ is going to be very popular frome here on out.  Other small things will have large impact such as the new Youtube commenting system and ability to put links in comments is cool, better still the comments system ties right into Google+ for sharing with your Circles.  Time to start taking having a Youtube channel seriously.  Google has got it all integrated, it may be a little confusing as to where to find controls, but there will be a slew of how to videos, you can bet on it.

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How to Get Cool Video in a Car

How to Get Cool Video in a Car | Video Marketing | Scoop.it
http://www.brainyvideo.com/freebies You're out and about and all of a sudden you get a great idea or you see something amazing, or both, and you want to send...

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Ileane Smith's curator insight, November 12, 2013 10:00 AM

I absolutley love this video and the power #youtubetips

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Video Marketing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky, Cloe Blanchet
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Phil Lauterjung's curator insight, November 10, 2013 4:19 PM

Useful resource of helps for any business. Enjoy!

 

 
Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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LinkedIn and Tumblr: Tips for Effective Video Marketing

LinkedIn and Tumblr: Tips for Effective Video Marketing | Video Marketing | Scoop.it
While these two social networks are often afterthoughts for video marketers, they can pay off with targeted viewers, frequent video sharing, and terrific leads.

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Lori Wilk's curator insight, November 22, 2013 1:47 PM

We will be airing our new program daily and so I understand the power or consistency and agree that LinkedIn and Tumblr are great platforms to actively participate on#socialmedia#onlinemarketing#marketing

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Improve Your Local SEO With YouTube [Infographic] - Business 2 Community

Improve Your Local SEO With YouTube [Infographic] - Business 2 Community | Video Marketing | Scoop.it

Businesses always try to outsmart each other in order to gain greater exposure and better visibility. The race is harder for the small businesses which have to continuously compete with the “big boys” of the market. And it is local SEO which can bring them a winning opportunity.


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Agi Anderson's curator insight, September 28, 2013 5:33 AM

More on leveraging videos here

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5 Video and Social Media Ideas for PR Pros « iMediaConnection Blog

5 Video and Social Media Ideas for PR Pros « iMediaConnection Blog | Video Marketing | Scoop.it

Why should anyone care about our videos?What kinds of videos work best?When is the best time to launch video campaigns?How do we engage new fans?How committed are we to social media marketing the videos and joining the conversation?


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Cliff Gaines's curator insight, November 1, 2013 1:46 AM

One of the points that comes across is getting clients to understand the video should not be all about them, their product or service.  It really is important to answer that first question of why should anyone care about your videos.  If the video is centered around what viewers are interested in, then it's much easier to successfully engage and have conversations that enlighten everyone participating.  The point of building a video web series is just as imporant as frequency and reach is in email marketing.  There are some great tips on timing video releases and turning your fans into rockstars.  Just as it is with other content, just publishing is not enough, you have to actively tell others about your new content.

 

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"Vlog, don't blog" The importance of video marketing - Business Review Australia

"Vlog, don't blog" The importance of video marketing - Business Review Australia | Video Marketing | Scoop.it
Content marketing that doesn't utilize video just seems to fall flat compared to moving image marketing strategies. And, considering attention spans are getting shorter and shorter with every inn

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Cliff Gaines's curator insight, October 28, 2013 12:08 AM

Vlogging takes practice, after fifty videos, a person can become a pretty good communicator and look natural on camera. Videos could include slide presentations, animations, screen recording with voice-over, white boarding, and other techniques.  Still, a face on camera is powerful in terms of believability, convery emotion and holding interest.  On the other hand, it can turn out to be more boring than just providing text and pictures.  Professional scripting and video shoots will generate better results.