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Online Video Metrics that Matter for Media Companies & Publishers

Online Video Metrics that Matter for Media Companies & Publishers | video production | Scoop.it
Over the past decade, video measurement has gotten much more robust, and a lot more complex. We take a look at the online video metrics that really matter.
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5 Ways Boring B2B Brands Can Kill It With Content

5 Ways Boring B2B Brands Can Kill It With Content | video production | Scoop.it
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
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Netflix eyes a pricing overhaul, but can it avoid a revolt?

Netflix eyes a pricing overhaul, but can it avoid a revolt? | video production | Scoop.it
The streaming service is mulling new pricing plans, three years after a price hike caused customers to quit (How do you mess with one of the most popular video services?
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Cracked Births Cracked Studios to Produce Narrative Projects - VideoInk

Cracked Births Cracked Studios to Produce Narrative Projects - VideoInk | video production | Scoop.it
Online comedy giant Cracked.com launches new division to produce narrative shows and minieseries, beginning with "Adventures in Jedi School." (.@cracked is launching an original video production arm (Cracked Studios) and will focus on creating narratives...
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4k Video Is the Future, but Video Producers Aren't Ditching SD Content Yet

4k Video Is the Future, but Video Producers Aren't Ditching SD Content Yet | video production | Scoop.it

 

Delivering better-quality video, online and off, isn't the only way to keep customers buying. Now that we're used to killer picture quality, hot new markets could open fast in a mediocre viewing experience.

 

On a per-view basis, opting for HD is only a few dollars more than SD.

 

But, all told, enough people watch a lot of video content -- and enough people are looking for an effective way to do it on a budget -- that we shouldn't be surprised to see the lo-fi market take off and expand.

 


Via Andre Bontems
Ita Udo-Ema's insight:

Story trumps resolution

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Selling Your Service VS. Uncle Bob at DVinfo.net

Many wedding videographers on this site, from what I have been able to determine use $300 camcorders as PART of their wedding setup. GoPros certainly fall into this sort of price range.
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The Story Dojo

The Story Dojo | video production | Scoop.it
Change your story, change your world. Practical, experiential training for unlocking the power of personal, organisational and systemic stories.

Via Kathy Hansen
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Kathy Hansen's curator insight, November 2, 2013 4:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Mary Alice is a Story Activist, specialising in using story in service of positive systemic shift and to access and create collective intelligence on critical issues. Her art is creating and hosting spaces for wise action, and narrative practice forms a key part of her work, focusing both on Storytelling and StoryWork and the emergent space in-between.  

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Become Better At Video Marketing With These Simple Ideas!

Become Better At Video Marketing With These Simple Ideas! | video production | Scoop.it
If you are willing to spend a little time on video marketing, you will gain from it. Know-how is essential to developing a winning plan, though. By using the following tips, you’ll find out how to make a plan that you can work with.

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Engaging with Video Content

Engaging with Video Content | video production | Scoop.it
video consumption talk - Shahrzad Rafati’s video consumption talk suggests that we are what we watch. As a youth, her video content was constantly rationed. Movin...

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Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]

Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART] | video production | Scoop.it
Digital media and marketing professionals are bullish on video ad spending, find Adap.tv and Digiday in their latest semi-annual “State of the Video Industry” report released today.

Via Thomas Faltin
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See Why Online Video Sharing Platforms Offer Infinite Marketing Possibilities

See Why Online Video Sharing Platforms Offer Infinite Marketing Possibilities | video production | Scoop.it
Online video sharing has experienced stellar growth and made marketers from every industry race to get in on this social media phenomenon. YouTube started the video sharing craze, but soon was sharing space with Vimeo, Viddy, Socialcam, and more.

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Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog | #TheMarketingAutomationAlert | video production | Scoop.it
With a lot of profound research, Monks once again come up with yet another interesting infographic on Video Email .

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
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Love the infogrpahics

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CYDigital's curator insight, October 24, 2013 8:02 PM

One of the better infographics we've come across, and covering video no less. Note the myth busters and the How to Integrate Video into Email.

Jean-Christophe BIREMBAUT's curator insight, October 25, 2013 6:11 AM

Interesting point of view to make next gen of e-mailers much more engaging and less boring.

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10+ steps to becoming mega successful in video production and ...

10+ steps to becoming mega successful in video production and ... | video production | Scoop.it
Courtesy of Leo Reynolds EDIT: I have decided to repost this as I have been getting many questions about making it.
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5 Tips When Hiring Freelancers | Wipster

5 Tips When Hiring Freelancers | Wipster | video production | Scoop.it
Do you hire freelancers to help out on those bigger projects? Here are five tips to get the most out of your professional relationship.
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Five Tips for a Successful Video Shoot – Miles – Marketing Destinations

Five Tips for a Successful Video Shoot – Miles – Marketing Destinations | video production | Scoop.it
New on the Miles blog: Video & Print Production Manager Emilie DeLong shares insider tips for successful video... http://t.co/afjEycaSO0
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Video Editing NLE Market Share Breakdown #videoproduction

Video Editing NLE Market Share Breakdown #videoproduction | video production | Scoop.it
You want to be part of the cool crowd, perhaps use what everyone else is using. There are some really good reasons to stick with the most popular NLE out there, the biggest reason is YouTube tutorials, like for that time you knew your NLE could do something but you couldn’t figure it out how. After a quick search you find the video that shows you how to do it. With an NLE that has small market share that is not so easy to do.
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The Importance of Corporate Videos and SEO

The Importance of Corporate Videos and SEO | video production | Scoop.it
Video production is becoming more and more important for your SEO strategy and that is why it is important that the video production company you chose (The Importance of Corporate Videos and SEO: Video production is becoming more and more important...
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Production Team On Speed Dial: 17 Video Production Apps For Your Mobile Device

Production Team On Speed Dial: 17 Video Production Apps For Your Mobile Device | video production | Scoop.it
At one count, there was 1,575,263 apps available between the App Store for iOS users and Google Play for Android users, and the list keeps growing.
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How To Win At Self-Distribution If You're Not Louis C.K.: A Case Study For Creators And Marketers

How To Win At Self-Distribution If You're Not Louis C.K.: A Case Study For Creators And Marketers | video production | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 27, 2013 4:18 AM


Steve Ramos:  'The creators of "Indie Game: The Movie" found success with their Kickstarter-funded, self-distributed Sundance hit. They recently posted an exhaustive case study on how they did it and discuss the highlights here' ...

Rescooped by Ita Udo-Ema from Video Ideas | Video Production | Video Marketing
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Dumb Ways to Fail on YouTube: Champagne on a Beer Budget - VideoInk

Dumb Ways to Fail on YouTube: Champagne on a Beer Budget - VideoInk | video production | Scoop.it
The esteemed Jim Louderback provides his sixth and final dumb way to fail on YouTube -- treating YouTube like it's television.

Via Cliff Gaines
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Cliff Gaines's curator insight, October 30, 2013 4:40 PM

Pretty amusing, TV production even on the cheap runs six figures very quickly, even with a lot of 'free' help.  It's wise to keep a video production produced for YouTube audiences well within reason.  Creativity and a focused message optimized and promoted can yield great results using YouTube, but the track record of spending tens of thousands or more on YouTube is most likely a loser proposition.  Know your venue and what is a reasonable investment compared to the risk involved.   It simply takes a well run video production business that keeps overhead extremely low and quality high.  

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Writing a Video Treatment

Writing a Video Treatment | video production | Scoop.it
When creating a video project (particularly for a client), one of the best of the thigns you can create is a treatment. The treatment is considered a standard part of the development cycle for most film and television productions.

Via Thomas Faltin
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Tips For Succeeding By Using Video Marketing

Tips For Succeeding By Using Video Marketing | video production | Scoop.it
One of the greatest marketing tools available today is the Internet. Video marketing is really effective. If you make videos that get your name out there, you will be able to get yourself out there as well.

Via Thomas Faltin
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The User Experience of Infographics

Watch this video to know more about how to use Infographics in Content Marketing Strategy and how to make them. Visit our Website http://www.wikymedia.com Li... (Watch our #infographic video!
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Moving at the Speed of Creativity | Avoiding Digital Disasters: Video Is the New Pen

Moving at the Speed of Creativity | Avoiding Digital Disasters: Video Is the New Pen | video production | Scoop.it

"Yesterday in Yukon, Oklahoma, I led an “iPad Quick Edit Videography” workshop for Storychasers. Workshop participants and I brainstormed, planned, recorded and edited short videos focusing on digital citizenship issues which public photo and video sharing can raise. Our full curriculum from the workshop is available on Google Sites. I edited a video with some of these clips and published it to YouTube with the title, “Avoiding Digital Disasters: Video Is the New Pen.” The statement, “video is the new pen,” comes from Richard Wells‘ outstanding post from earlier this week on iPad 4 Schools, “The “One iPad” Classroom.”"


Via John Evans
Ita Udo-Ema's insight:

"Video is the new pen" I love the sentiment.  Too bad I dont use and iPad

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Combining Social Media and Video Marketing

Combining Social Media and Video Marketing | video production | Scoop.it

...Today, most brands successfully employ social media marketing to expand their businesses. Including video marketing into the mix can further drive engagement, social sharing and ROI. Ultimately, these strategies allow marketers to deliver relevant, share-able content that consumers are searching for. Will your business employ these tactics to gain a competitive edge?


Via Jeff Domansky, Ita Udo-Ema
Ita Udo-Ema's insight:

Video cant exisit in a vaccum. Like all other content, you create it then you have to share it.

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Jeff Domansky's curator insight, October 2, 2013 11:38 AM

The evidence is clear. Video marketing can deliver big results in social media.