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Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | Video Production | Scoop.it
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2013 5:47 PM

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

Ginger Guttner's curator insight, July 19, 2013 11:20 PM
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Video Marketing's curator insight, August 28, 2013 12:27 AM

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Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.

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4 out of 5 Marketers Report Video Content has Positive Impact on Business - Corporate Eye

4 out of 5 Marketers Report Video Content has Positive Impact on Business - Corporate Eye | Video Production | Scoop.it

The 2013 Online Video Marketing Survey and Business Video Trends Report has been released by ReelSEO, the Web Marketing Council, and Flimp Media, and of the 600 marketers surveyed as part of the study, 93% of those marketers are using brand video content (up from 81% in 2012) with 82% reporting that video content has a positive effect on their businesses.


The most popular use of video content for marketers in 2013 is for website marketing (84%) followed by search marketing (80%) and email marketing (60%). Only 10% of survey respondents claimed that video had little effect on marketing return on investment, yet just 71% of marketers plan to increase their online video marketing budgets while 1% plan to cut their video marketing budgets this year...


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Jeff Domansky's curator insight, November 17, 2013 10:48 PM

Brand marketers plan to increase investments in video content marketing citing positive ROI as biggest benefit.

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Supercharge Your Social Media Strategy with Video Content

Supercharge Your Social Media Strategy with Video Content | Video Production | Scoop.it

Video content can greatly amplify your social media marketing.

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Where are Millennials Watching Video Content? Not on TV. [REPORT] - ReelSEO Online Video News

Where are Millennials Watching Video Content? Not on TV. [REPORT] - ReelSEO Online Video News | Video Production | Scoop.it
Where are Millennials Watching Video Content? Not on TV.
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