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Importance of Content Marketing for B2B Marketers [Video]

Importance of Content Marketing for B2B Marketers [Video] | Video Marketing How to's | Scoop.it
In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent…
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Why is Content marketing important for B2B marketing? 

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10 Video Marketing Trends for 2015 [Infographic]

10 Video Marketing Trends for 2015 [Infographic] | Video Marketing How to's | Scoop.it
With the growing popularity of mobile devices and rapid development of social networks supporting video content, video marketing is gaining ground and becoming a prominent tool for engaging online au…
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Videomarketing Trends 2015 #socialmedia #video #powerofvideo

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Maximize the Power of Video on Pinterest | WHSR

Maximize the Power of Video on Pinterest | WHSR | Video Marketing How to's | Scoop.it
There’s no question: video is the hottest thing in internet marketing right now. Sales letters are now being delivered in video. Content is being s
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Videos on Pinterest | How to share, Optimize, Get views and engagement on video pin boards..

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The 3 Secrets That Successful Video Content Marketing Pros Know That You Don’t - Business 2 Community

The 3 Secrets That Successful Video Content Marketing Pros Know That You Don’t - Business 2 Community | Video Marketing How to's | Scoop.it
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Focus on storytelling and create strong relationships with your audience using engagin videos..

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94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook | Video Marketing How to's | Scoop.it
According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the ma
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Video Distribution Channels..2013 Video Marketing Report is here 

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Simple Story Videos » Live action vs. animated video: which one is right for me?

Simple Story Videos » Live action vs. animated video: which one is right for me? | Video Marketing How to's | Scoop.it
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#howto decide Liveaction or animated #video. what is right for #videomarketing objective you have in mind..

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | Video Marketing How to's | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
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5 Tips for Creating Effective B2B Marketing Videos

5 Tips for Creating Effective B2B Marketing Videos | Video Marketing How to's | Scoop.it
Tips to help you the knowledge of your target buyer to your video marketing strategy.
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C-level executives prefer video that is presented with supporting content.


A short video embedded in a landing page as an intermediate step to an article or white paper can an effective way to drive conversions

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Salesforce.com Creating 'Snackable Content'

Salesforce.com Creating 'Snackable Content' | Video Marketing How to's | Scoop.it
For eMarketer’s B2B Perspective series, Michael Peachey of Salesforce.com says that though his company’s videos may be short, they have to tell a story, lend themselves to sharing and do their part in moving the prospect along the funnel.
DreamfootIndia's insight:

Stortytelling + Video, marketing mix + video, Ideal video length and everything one needs to know...

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Business videos that drive qualified leads - Citibank®

Business videos that drive qualified leads - Citibank® | Video Marketing How to's | Scoop.it
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Call to Actions CTAs are must for every marketing video..

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B2B Marketing Secret: Video, Video, Video

B2B Marketing Secret: Video, Video, Video | Video Marketing How to's | Scoop.it
Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business.
DreamfootIndia's insight:

What kind of Videos one must make to generate leads? 

 

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DreamfootIndia's curator insight, November 24, 2013 9:33 AM

Video as  a MARKETING HERO...

 

Power of video for B2B marketing

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YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do | Video Marketing How to's | Scoop.it
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
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video marketers Guide 

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Videos Can Be Used To Market Your Business | Seo Fantastic

Those who are not using video marketing to promote their business are getting left in the dust. People really enjoy watching videos. It is an excellent way to
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Guide to what kind of video do you need 

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Video Marketing Works For B2B, Too: Insights From The Software Benchmark Report

Video Marketing Works For B2B, Too: Insights From The Software Benchmark Report | Video Marketing How to's | Scoop.it
Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. H…
DreamfootIndia's insight:

Video can drive leads for #B2B. #powerofvideo #videomarketing #smm use video content to attract new visitors and turn them into leads. 

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Create High-ROI Video Content Marketing With Go...

Create High-ROI Video Content Marketing With Go... | Video Marketing How to's | Scoop.it
Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other v...
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The Top Video SEO Practices Used by Marketers in 2013 [Report] - ReelSEO Online Video News

The Top Video SEO Practices Used by Marketers in 2013 [Report] - ReelSEO Online Video News | Video Marketing How to's | Scoop.it
The Top Video SEO Practices Used by Marketers in 2013 [Report]
ReelSEO Online Video News
Video SEO, is the pillar that ReelSEO was founded upon all those years ago. It's still as important today, as it was back when the site began.
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Do Not Skip These 8 Video Marketing Fundamentals

Do Not Skip These 8 Video Marketing Fundamentals | Video Marketing How to's | Scoop.it
The best thing about viral videos is that they can come from anywhere – even your backyard.
And although there are simply too many unknowns to deliver a guaranteed viral video checklist, there are a few fundamentals you can learn to...
DreamfootIndia's insight:

Strruggling how to #promotevideo on your own. Get on you toes..Learn how to research keywords & optimise video for SEO

 #howtomarketvideo #videooptimization 

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5 Ways To Make Your Landing Page Videos More Effective

5 Ways To Make Your Landing Page Videos More Effective | Video Marketing How to's | Scoop.it
An effective online video increases the conversion rate of a landing page, following these five tips will help you to get the most out of your video.
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How to Identify Your Video’s True Objective - Business 2 Community

How to Identify Your Video’s True Objective - Business 2 Community | Video Marketing How to's | Scoop.it
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Main objectives for marketing videos are threefold: awareness, education, and persuasion via @B2Community

#videomarketing, #video, #content, #marketing 

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How to Execute Your Video Content Strategy in 8 Steps

How to Execute Your Video Content Strategy in 8 Steps | Video Marketing How to's | Scoop.it
Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your orga...
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B2B Video: It’s Not About Going Viral – It’s About Being Relevant - Business 2 Community

B2B Video: It’s Not About Going Viral – It’s About Being Relevant - Business 2 Community | Video Marketing How to's | Scoop.it
DreamfootIndia's insight:

All about B2B video marketing: If you don’t have a video on your website to quickly engage visitors in a personal and informative way, you’re out of date.

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Move Beyond Awareness With Interactive Video

Move Beyond Awareness With Interactive Video | Video Marketing How to's | Scoop.it
Our advertising forecast shows that online video for marketing is big business and is only going to get bigger. In Europe, the CAGR for total ad spend from 2013 to 2018 is 2.19%, but for online video ad spend, it is a staggering 18.83%.
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How to add interactive elements to a video?

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Why Video Content Belongs At Every Stage of Your Buyer’s Journey - Business 2 Community

Why Video Content Belongs At Every Stage of Your Buyer’s Journey - Business 2 Community | Video Marketing How to's | Scoop.it
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How to produce effective video marketing throughout the sales funnel

How to produce effective video marketing throughout the sales funnel | Video Marketing How to's | Scoop.it
Today's customers go through more than half of the buying process independently, so it's critical to have a complete video journey on your website
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8 Video Types to Add to Your Content Marketing

8 Video Types to Add to Your Content Marketing | Video Marketing How to's | Scoop.it
With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers.
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Types of Videos

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