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The importance of having a strong video marketing plan - YuMe

The importance of having a strong video marketing plan - YuMe | Video Marketing | Scoop.it
Because of this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has shown that most of their time is being spent.
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Rescooped by Liam Gilroy from The MarTech Digest
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3 Ways to Improve Marketing ROI with Video Content - CMI

3 Ways to Improve Marketing ROI with Video Content - CMI | Video Marketing | Scoop.it

Digest...

 

1. Track attention span to discover which assets deliver the greatest value: By using a video marketing platform to collect video engagement data, you get to see exactly how your assets are performing.

 

2. Use prospects’ video views to influence lead scoring: Video can also help you become an agent of content marketing ROI in that it contributes to more accurate lead scoring within your marketing automation platform (MAP). You might currently score your leads based on text-asset downloads; however, this doesn’t factor in the video assets individuals have consumed — which means you are missing out on valuable audience data.

 

3. Connect video engagement data to your CRM: Video data can be pushed to a CRM, like Salesforce, just like engagement data can be pushed into your MAP. The data appears directly in a contact’s record, allowing you to see which videos they’ve watched and for how long. Once a viewer hits a certain threshold or percentage of content consumed, you can set triggers (or tasks) in your CRM so, for example, your sales team could be alerted to call a lead and ask them questions related to the context of the videos you know they’ve watched.

 

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Via CYDigital
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CYDigital's curator insight, August 5, 2014 8:58 PM

Within the past 6 months or so, there has been an overwhelming amount of evidence regarding the use and ROI of video.