Video Marketing
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Video Marketing
Video marketing and ads are becoming more important by day. Learn how to get started, keep up with the latest trends, and find tools.
Curated by Peg Corwin
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Why We Abandoned Facebook Video

Why We Abandoned Facebook Video | Video Marketing | Scoop.it
Is video Watch Time an important KPI for you? Discover how we reached a data-backed decision to stop publishing three weekly shows on Facebook.
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How to Create a Content Marketing Plan Using LinkedIn

How to Create a Content Marketing Plan Using LinkedIn | Video Marketing | Scoop.it
Find a step-by-step process to help you create a LinkedIn content marketing plan and discover which content types will perform best for you.
Peg Corwin's insight:

Different LinkedIn marketing goals -- leads, brand awareness, product promotion, increased connections, community building -- require different content marketing strategies. "Maintain a good content ratio: 10%–20% promotional and 80%–90% high-quality content. And create a content mix of all native content types with a focus on videos." Learn more in this post.

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How to Use IGTV to Build Your Business - Sue B. Zimmerman

How to Use IGTV to Build Your Business - Sue B. Zimmerman | Video Marketing | Scoop.it
Discover how to use IGTV--Instagram's new platform--to reach and engage your audience looking for video content outside YouTube.
Peg Corwin's insight:

Video marketing on IGTV?  This pro finds that IGTV, with it's vertical format, is not good for how-to videos. She uses it for "selfie videos" with tips on business and life. Instagram beginners should focus on the feed and stories, maybe live, but not IGTV.

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Peg Corwin's Milestone - 100 YouTube Videos 

Peg Corwin's insight:

More and better leads from social media? My milestone and how-to videos on social media lead gen.

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What We Learned One Month After Launching a Web Video Series

What We Learned One Month After Launching a Web Video Series | Video Marketing | Scoop.it
For this series, however, we stopped publishing through automated software and began uploading directly onto each platform's native player, completing each post with descriptions, relative tags, and links.
Peg Corwin's insight:

Video marketers, this author recommends: post your videos directly on each social platform for significantly better reach. Use square video. Embed video on a blog with more than 200 words of content. Create live video.

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How to Create Facebook In-Stream Video Ads

How to Create Facebook In-Stream Video Ads | Video Marketing | Scoop.it
Learn how to create and serve Facebook in-stream video ads that show during another brand's video content via the Facebook news feed.
Peg Corwin's insight:

Learn how to create and serve Facebook in-stream video ads that show during another brand’s video content via the Facebook news feed.

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7 Data-Backed Benefits Of Using YouTube To Market Your Business

7 Data-Backed Benefits Of Using YouTube To Market Your Business | Video Marketing | Scoop.it
Ready to take your marketing strategy to the next level? Learn how publishing video content on YouTube can help your business. These 7 data-backed benefits show how YouTube content improves your SEO efforts, integrates with social media well, and helps in many more areas.
Peg Corwin's insight:

YouTube videos can capture attention, generate traffic, go viral if done right, leveraging multiple video channels to improve ROI, boost search rankings, use in social and reach global audiences.

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A Video Marketing Crash Course for Manufacturers

A Video Marketing Crash Course for Manufacturers | Video Marketing | Scoop.it
A Video Marketing Crash Course for Manufacturers
Peg Corwin's insight:

Manufacturers should consider using videos to showcase processes, engage with their niche on social media, share what it's like to work for the company and respond to industry or client questions. The most successful are  trade show and public speaking videos.

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Great Video Testimonials For Events - How To Create and Use Them

Great Video Testimonials For Events - How To Create and Use Them | Video Marketing | Scoop.it
Video testimonials are powerful in social to generate social proof and encourage viewers to contact you. Learn how to create great video testimonials.
Peg Corwin's insight:

Video testimonials from events? Learn how to get great ones in this quick video. Find 4 questions you might ask to elicit interesting responses from interviewees.  As an example, see the video in this post of me giving testimonial quotes in response to questions about a conference I attended..

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YouTube now showing hashtags above video titles on both mobile and web

YouTube now showing hashtags above video titles on both mobile and web | Video Marketing | Scoop.it
Hashtags are all the rage these days. They're already on basically every single major social media service (Facebook, Instagram, Twitter, and even Google+)... by Richard Gao in Applications, News
Peg Corwin's insight:

YouTubers, add relevant hashtags to your video descriptions. They show up above the video title in search results.

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New Facebook Video Platform and Instagram IGTV Video App

New Facebook Video Platform and Instagram IGTV Video App | Video Marketing | Scoop.it
Explore Facebook's new video platform, Instagram IGTV video app, YouTube Creative Suite for Marketers, & other breaking social media news!
Peg Corwin's insight:

Everybody's focusing on video now.  Facebook has a new video platform and tools to support video creators.  Instagram now allows long videos in TV like app.

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How I Use Quizzing in Videos | Blog | TechSmith

How I Use Quizzing in Videos | Blog | TechSmith | Video Marketing | Scoop.it
Most training initiatives start with writing measurable objectives. Quizzing in videos is one method we use to determine if training objectives have been met, and it can easily be incorporated in your training videos using Camtasia.
Peg Corwin's insight:

"Quizzing in videos is one method we use to determine if training objectives have been met, and it can easily be incorporated in your training videos using Camtasia"  I'm a big Camtasia fan.

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Business Leads From YouTube Without Advertising

Business Leads From YouTube Without Advertising | Video Marketing | Scoop.it
If you have a YouTube channel, you can generate more business leads from YouTube, without advertising. Find 3 techniques to drive traffic to your site or landing pages,
Peg Corwin's insight:

Get website traffic and leads from YouTube?  Yep.  This quick video gives you tips and tricks.

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The Five Hottest Trends in Social Video Right Now

The Five Hottest Trends in Social Video Right Now | Video Marketing | Scoop.it
Tubular insights offers video marketing tips, social analytics insights, sponsored video intelligence, influencer and creator rankings, & in-depth analysis of the overall online video landscape. Data via Tubular Labs.
Peg Corwin's insight:

Social video trends include the game Fortnite, the musical group K-pop, longer form sports videos, growth of international uploaders and growth of vertical formats and channels "...DIY/home and science/tech genres are gaining viewership across social platforms, but have very little publisher saturation or new video uploads."

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5 Steps to Creating a Customer Story Video 

5 Steps to Creating a Customer Story Video  | Video Marketing | Scoop.it
Want to make a customer story video but not sure where to start? Here are 5 steps to help get you started.
Peg Corwin's insight:

To create a customer story video, the steps are prep, script, film, b roll, edit, share.

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Platform Trends: How the Verticalization of Content Increases Reach on YouTube and Facebook

Platform Trends: How the Verticalization of Content Increases Reach on YouTube and Facebook | Video Marketing | Scoop.it
Business has generated more views than many of the other genres combined!
Peg Corwin's insight:

Find YouTube and Facebook video trends in separate Genre Opportunity Maps, showing genre size, growth and opportunity.  Themes are vertical video and niche channels.

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Diamonds, Demand Generation, and Stats Your Business Needs

Diamonds, Demand Generation, and Stats Your Business Needs | Video Marketing | Scoop.it
Generating and nurturing leads through the sales funnel is critical to business success. These stats from Ascend2 can help you in your demand gen strategy.
Peg Corwin's insight:

"Using interactive video content in your email marketing continues to be hugely effective in generating higher click-through rates on average—even using the word “video” in the subject line can boost open rates."

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The Secret to Social Media Video: Captions!

The Secret to Social Media Video: Captions! | Video Marketing | Scoop.it
Social media video has stopping power. Movement is more visually prominent than still images. And images are more prominent than text. Captions get people to engage with your social media video - learn how and why.
Peg Corwin's insight:

Learn how to create social media videos with captions using Camtasia.  Pro tip - increase font size of captions to make videos more accessible on small screens.

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Instagram Live: How to Create and Repurpose Live Content

Instagram Live: How to Create and Repurpose Live Content | Video Marketing | Scoop.it
Discover tips for producing live video, and learn tactics for building your audience and repurposing Instagram Live videos.
Peg Corwin's insight:

On Instagram, the The"talking head live video, creates super engagement. Go somewhere and talk about the experience - where you are, what's happening, who you feel about it.

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4 Ways to Turn Still Image Ads Into Video Ads

4 Ways to Turn Still Image Ads Into Video Ads | Video Marketing | Scoop.it
Learn how to easily add lightweight motion to still images to create more compelling and effective direct-response ads.
Peg Corwin's insight:

Quick video ad formulas - Animate an image, logo, benefit or product in use and then add a CTA. Watch the 2 samples where still photos are animated in super short video ads. Slick.

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How to Make an Explainer Video | Blog | TechSmith

How to Make an Explainer Video | Blog | TechSmith | Video Marketing | Scoop.it
Think of an explainer video as the modern day elevator pitch. Successful ones are concise, focused and have a very specific purpose: to communicate the value of your product in the shortest amount of time. Here are some best practices on creating a successful explainer video of your own.
Peg Corwin's insight:

Decide your goal, audience targeting, narrative and format (animation, live action, or whiteboard.) See links and resources.

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IGTV: What Marketers Need to Know

IGTV: What Marketers Need to Know | Video Marketing | Scoop.it
Discover what Instagram IGTV is, and find tips for using the feature in your marketing.
Peg Corwin's insight:

Video marketers, here's the game plan for Instagram TV, IGTV, its new video channel.  See steps to get set up and best practices.

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Good Video Testimonials From Events [Questions & How To Use Videos]

Would you like to create engaging and good video testimonials of events or presentations? Do you want to know how best to use them online? That’s the topi
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Would you like to create engaging and good video testimonials of events or presentations? Do you want to know how best to use them online? That’s the topic of this video.

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How To Create A Product Demo Video Strategy That Drives Results

How To Create A Product Demo Video Strategy That Drives Results | Video Marketing | Scoop.it
Many companies think making their own demo videos is a challenge. In this post, we'll show you why it's not that hard and share some tips for getting started on making your own product demo video.
Peg Corwin's insight:

Choose a stage of the buyer's journey and then create your video.  

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5 Affordable Social Media Video Tools for Marketers

5 Affordable Social Media Video Tools for Marketers | Video Marketing | Scoop.it
Discover five affordable and easy-to-use tools to bring more video into your social media marketing.
Peg Corwin's insight:

Do you know about these social video tools? For desktop --Bitable and, Lumen5. For mobile, Quik, Ripl and Adobe Premiere Clip

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