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5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC] | Video Production and Video Marketing | Scoop.it
You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel | Video Production and Video Marketing | Scoop.it
The advertising and marketing ecosystem is in a neck-and-neck race to keep up with ever-changing consumer trends, an explosion of new marketing channels, and a plethora of new Internet-connected devices.

To swiftly respond to the rapidly shifting landscape and drive return on investment (ROI), enterprise marketers can no longer view marketing performance merely by channel-specific metrics. In a world where consumers move seamlessly across a myriad channels and devices, successful marketers must understand the interplay of each element in the mix, how each channel and ad contributes to the entire funnel, and how they combine to contribute to the bottom line.

Only 35% of marketing executives say they can calculate the ROI of their marketing spend most or all of the time, according to a survey by B2B Marketing. The rest of those surveyed admitted that they can calculate ROI some of the time, rarely, or not at all.

So how do you maximize the financial effectiveness of marketing and generate customer engagement?

Via Brian Yanish - MarketingHits.com
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SNMinc WebGems's comment, April 27, 2015 1:15 AM
I usually calculate the website ROI with Google analytics and other tools. Google analytics help to integrate the marketing efforts on various channels and gives a combine report. How do you calculate ROI?
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10 Online Marketing Tips That Go Beyond Twitter and Facebook

10 Online Marketing Tips That Go Beyond Twitter and Facebook | Video Production and Video Marketing | Scoop.it
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be applicable to some online marketing strategies. Read some tips for using these other online marketing methods in this week’s Small Business Trends community news and information roundup.

Via Brian Yanish - MarketingHits.com
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SENAME Interactive's comment, April 20, 2015 2:24 AM
I agree email marketing is still a good one to adapt.
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5 Reasons to Use Video in Your Email Marketing

5 Reasons to Use Video in Your Email Marketing | Video Production and Video Marketing | Scoop.it
Are you using video in your emails and newsletters?Use the influence and power of video in your emails and in your newsletters. It is a fact that many people prefer to watch a video than read text, so use this information to generate more action taken from your email campaigns. By inserting a video into your emails, you will gain more click throughs, less opt outs and have more actions taken. Here are a few video facts;
There is 200% to 300% increase in click through rates when video is included in email marketing

Senior Marketing professionals have reported and estimated 76% higher click th
Ginger Multimedia's insight:

Are you using video in you emails and newsletters? This article will give you some ideas about how to include video in these and also why you should be doing do.  Click through rates are 200-133% greater when video is used in email marketing.

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Video & YouTube Marketing Strategy - Blue Sky Video

http://www.bsvp.com - Video and YouTube Content Marketing Strategy presented by Bruce Himmelblau, lead producer #YouTubeStrategist at Blue Sky Video Producti...
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8 Ways to Optimize Your Video Content and Improve Your SEO - Entrepreneur

8 Ways to Optimize Your Video Content and Improve Your SEO - Entrepreneur | Video Production and Video Marketing | Scoop.it
Entrepreneur 8 Ways to Optimize Your Video Content and Improve Your SEO Entrepreneur And while the actual ranking factors for top video listings are not shared openly, the advisable strategy involves a common-sense approach that produces relevant...
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Mode Media Combines Its Websites Under A New Social News App

Mode Media Combines Its Websites Under A New Social News App | Video Production and Video Marketing | Scoop.it

Brian Yanish - MarketingHits.com's insights:

 

I just signup for an account and will be checking it out. Maybe a great new source for finding content to share with my followers. Kinda has a Pinterest / Scoop.it feel and look to it.


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“The digital media company formerly known as Glam is launching a new product today for finding curated stories in topics like entertainment, food and fashion.

The website (namely, Mode.com) and the mobile app (called Mode Stories) will allow users to follow more than 10,000 “editors, critics journalists, video producers and experts.” Based on the topics and users you follow, as well as other activity in the app, Mode will give you a personalized feed of content.

If that sounds like, well, a lot of other news apps, CEO Samir Arora noted that Mode isn’t “starting from zero” — there are already 100,000 pieces of content in the system. He also said the existing Mode websites including Glam will now become channels under the Mode.com site — Mode Glam, Mode Brash, Mode Bliss and Mode Trend.


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#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram | Video Production and Video Marketing | Scoop.it

Hashtags can be a great way to engage with followers on social media, to introduce new products or services and gain traction for an event.

 

Yet many marketers are not fully aware that how hashtags work and how they can leverage it

 

Thanks to the folks at Surepayroll who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – Facebook, Instagram and Twitter, and gives some tips for creating a successful hashtag marketing campaign....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 2015 2:55 AM

Here's how to get your hashtags humming.

Nedko Aldev's curator insight, April 26, 2015 6:39 AM

 

207
CIM Academy's curator insight, April 27, 2015 5:34 AM

This infographic outlines the 'whys and wherefores' of hashtags in social media.

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4 Powerful Reasons to Add Images to Your Blog Posts

4 Powerful Reasons to Add Images to Your Blog Posts | Video Production and Video Marketing | Scoop.it

But here’s the million-dollar question: How do you get more traffic to your blog, without spending a single penny on Advertising?And, there is a way. It’s been staring you in the face. And it’s cheaper than any advertising strategy you can think of. What is it?Add Images....


Via Jeff Domansky
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A great read!

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Jeff Domansky's curator insight, April 18, 2015 1:40 AM
Looking to boost your traffic and audience? Add images. It's that simple. Yes, really. Here's 4 reasons why you should add images right now.
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You Tube vs Vimeo?

You Tube vs Vimeo? | Video Production and Video Marketing | Scoop.it
You Tube vs Vimeo? This article breaks down the pro's and con's of each, helping you to make an informed decision about which is best for you to host your....
Ginger Multimedia's insight:

If you use, or want to use a video hosting platform for Marketing and brand awareness, you are probably wondering which platform would be best to use for your business. This answer will depend on your objectives for using the platform; for example, what type of videos you are producing, your target audience and your budget. Both You Tube and Vimeo have their pros and cons, which are weighed up in this article. 

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Youtube Video Marketing Tips - Devin, Wyatt and Joshua

Youtube Video Marketing Tips - Devin, Wyatt and Joshua.
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