Video Branding and Marketing for Artists and Solopreneurs
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Video Branding and Marketing for Artists and Solopreneurs
Incorporating video when you are busy with your business.
Curated by Wendy Sloneker
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Cheap Video Lighting Solutions

Lighting on a budget. Learn how to substitute expensive video lighting equipment with inexpensive alternatives. To learn more great video tips and tricks, do...
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Making time for social media

Making time for social media | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it
Lack of time is one of the excuses I hear most for why businesses aren’t embracing the opportunities social media offers. So, I thought I’d address this issue head on and show you ways to make time in your diary for social media.
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Top 10 Rainy Day Activities for Home Based Business Owners and Other Solopreneurs

Top 10 Rainy Day Activities for Home Based Business Owners and Other Solopreneurs | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it

For self employed business owners, small business owners and other solopreneurs, rainy days might be just the thing to help you renew and reset so that tomorrow, or next week, or next month can then become a time of increased productivity and energy. Best of all, some of these "rainy day" office activities can even help you build business in and of themselves.


Via Elizabeth Kraus
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Wendy Sloneker's comment, April 23, 2012 4:37 PM
Helpful in Seattle - esp for the Producers at Pike Place Market!~ Some days, anyway!
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How to Optimize Video for Google Search

Did you know that search engines have a hard time indexing video content? They aren't transcribing the audio that might be in the video, so they rely on your description of the video to help identify it online.

Via Ken Horst
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Video Marketing 101: 5 Quick Lessons

Video Marketing 101: 5 Quick Lessons | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it

Great tutorial for people considering video marketing as part of their online marketing strategy.


Via Ken Horst
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Three point video lighting tutorial

This video produced for us by the excellent Gavin Hoey shows how to use a 3 light setup in a coventional 3 point lighting setup he also shows how to light a ...
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How to make time for Social Media | Julian Summerhayes

How to make time for Social Media | Julian Summerhayes | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it
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MarketingSherpa: How to Optimize Video Content for SEO: 7 Tactics to Improve Your Rankings

MarketingSherpa: How to Optimize Video Content for SEO: 7 Tactics to Improve Your Rankings | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it
Online videos are hot!Web users watched more than 11 billion videos online in one month alone last summer, and more than half of viewers took some action after viewing them.

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Via Jaime White
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Which Comes First: Your Product or Your Marketing?

Which Comes First: Your Product or Your Marketing? | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it

Recently, marketing guru and best-selling author Seth Godin asked this question: When should you add marketing?  He makes the point that marketing is not something to be added after you have all of the rest of the questions answered, suggesting instead that now, more than ever, marketing is the starting point for any business. I couldn't agree more!

If you adopt Godin's conclusion, that it is marketing conversations which are the starting point and so must be the core of your business planning process, it begs the question: What are these marketing conversations?

 


Via Elizabeth Kraus
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7 Video Best Practices in the Era of Social Media | Social Media Today

7 Video Best Practices in the Era of Social Media | Social Media Today | Video Branding and Marketing for Artists and Solopreneurs | Scoop.it
“A good video can make all the difference.” ~Brian May IF A PICTURE IS WORTH A THOUSAND WORDS, you could say that a video is priceless.

Via Ken Horst
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