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The Best of YouTube - bestofyoutube.com

The Best of YouTube - bestofyoutube.com | Video Advertising | Scoop.it
http://t.co/b5TELOkXdB: http://t.co/b5TELOkXdB BEST OF YOU YUBE » sign in Main videos T.. http://t.co/9aqvA8G8yx
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Ducati Team 2013 presentation video

The 2013 Ducati Team is challenging in the world MotoGP Champioship. Info on http://www.ducati.com/racing/index.do

Via Vicki Smith for Ducati.net
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Efficiency and Effectiveness in Digital Advertising

Efficiency and Effectiveness in Digital Advertising | Video Advertising | Scoop.it

The digital revolution has turned countless businesses and business partnerships on their heads—not the least of which is the relationship between advertisers and their agencies. For the former, digital solves a problem that has dogged the industry since the days of John Wanamaker and his oft-quoted observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertisers now have the ability to know whether they are targeting the right person in the right place at the right time—a powerful capability.

 

For agencies, however, this capability comes at a price. The almost limitless choices and flexibility related to the timing, placement, and format of digital ads inject multiple layers of complexity—and, often, inefficiency—into digital-marketing operations. With more than 20 potential intermediaries between advertisers and publishers today, the value chain has morphed into a maze of myriad associations and solutions. Complexity too often reigns, and it’s not surprising that agencies are wasting far too many resources and way too much time—in an age when both are in short supply.


Via The Learning Factor
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The Learning Factor's curator insight, June 3, 2013 5:21 PM

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.

Paul Denton's curator insight, June 3, 2013 10:20 PM

Insightful view of digital media

The Learning Factor's comment, June 4, 2013 8:30 PM
It is a great read. Glad you enjoyed it.