Marcomms Review
95 views | +0 today
Follow
 
Scooped by Vanessa Grenier
onto Marcomms Review
Scoop.it!

What Does it Take to Make a Publisher Alliance Work? | Video Ad News

What Does it Take to Make a Publisher Alliance Work? | Video Ad News | Marcomms Review | Scoop.it
By pooling their inventory, publishers hope the joint efforts will make their offering more efficient to buy and more attractive scale-hungry advertisers
Vanessa Grenier's insight:
By pooling their inventory, publishers hope the joint efforts will make their offering more efficient to buy and more attractive scale-hungry advertisers
more...
No comment yet.
Your new post is loading...
Scooped by Vanessa Grenier
Scoop.it!

Ad blocking is still a ‘substantial threat to publisher revenue streams’

Ad blocking is still a ‘substantial threat to publisher revenue streams’ | Marcomms Review | Scoop.it
U.K. publishers collectively lost millions last year due to ad blocking, which still poses a "substantial threat."
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Personalisation leads directly to churn reduction | Media Analysis | Business

Personalisation leads directly to churn reduction | Media Analysis | Business | Marcomms Review | Scoop.it
Video service providers that personalise search and recommendations saw a 140% increase in audience retention over six months, according to research from TiVo.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Africa set for 46 million pay-TV subs

Africa set for 46 million pay-TV subs | Marcomms Review | Scoop.it
Sub-Saharan Africa is forecast to add more than 16 million pay-TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to the Sub-Saharan Africa Pay TV Forecasts report.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Telefónica taps Nagra SSP for IPTV and 4K security –

Telefónica taps Nagra SSP for IPTV and 4K security – | Marcomms Review | Scoop.it
Telefónica is using Nagra to provide content security for its Movistar IPTV service and 4K UHD content in multiple markets on the latest generation of set-top boxes.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

In Europe, Programmatic Ad Spending Grows by Double Digits - eMarketer Trends, Forecasts & Statistics

In Europe, Programmatic Ad Spending Grows by Double Digits - eMarketer Trends, Forecasts & Statistics | Marcomms Review | Scoop.it
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

What ads are running in 2019 Super Bowl - AdNews

What ads are running in 2019 Super Bowl - AdNews | Marcomms Review | Scoop.it
From car brands to avocados it's an event that draws in an array of advertisers.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Building a Better World Wide Web

Building a Better World Wide Web | Marcomms Review | Scoop.it
User experience sits at the core of everything we do at Google. It drives our product decisions, development and direction. Chrome has
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

YouTube Premium remains small potatoes for video publishers

YouTube Premium remains small potatoes for video publishers | Marcomms Review | Scoop.it
YouTube Premium is still not delivering meaningful subscription revenue for video publishers.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

CES Briefing: P&G's Marc Pritchard is focused on cross-platform measurement

CES Briefing: P&G's Marc Pritchard is focused on cross-platform measurement | Marcomms Review | Scoop.it
Procter & Gamble's top marketer is continuing his quest to eliminate waste in 2019.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Time to haggle: loyal TV & broadband customers lose out on £700

Time to haggle: loyal TV & broadband customers lose out on £700 | Marcomms Review | Scoop.it
Loyal customers who sign up for a combined broadband and TV packages can face a so-called ‘loyalty penalty’ of up to £690 per year, research has shown.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Hulu Says Users Who Access Shows Through Alexa Watch 50% More tV

Hulu Says Users Who Access Shows Through Alexa Watch 50% More tV | Marcomms Review | Scoop.it
Hulu just offered a major proof point that voice could well be the next big thing in TV viewing. The streaming service struck a partnership with Amazon this fall to make Hulu available on the Echo …
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Death, taxes, and linear TV: The staying power of a changing medium

Death, taxes, and linear TV: The staying power of a changing medium | Marcomms Review | Scoop.it
The NBC show "Manifest" hit the ground running with Live+Same day viewership of 10.41 million people, but more than 1 in 3 viewers of the pilot episode didn’t watch it live. As the series progresses, we can only imagine how many more potential viewers may turn to Hulu, On Demand or another service to catch up before the season is over. Sponsored by Samsung Ads.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Team Media va se fondre dans une nouvelle entité «Les Echos-Le Parisien Partenaires» chargée de l’ensemble de la monétisation et de la diversification du groupe et dirigée par Corinne Mrejen | Offr...

Team Media va se fondre dans une nouvelle entité «Les Echos-Le Parisien Partenaires» chargée de l’ensemble de la monétisation et de la diversification du groupe et dirigée par Corinne Mrejen | Offr... | Marcomms Review | Scoop.it
Afin d’englober l’ensemble des sources de monétisation dans un même pôle, le groupe Les Echos-Le Parisien va officialiser l’identité de son nouveau pôle «Les Echos Le Parisien Partenaires» a indiqué Pierre Louette, Président-Directeur général du groupe Les Echos-Le Parisien lors du dernier déjeuner de l’association des journalistes média qui a eu lieu hier.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country | Marcomms Review | Scoop.it
Cheddar CEO Jon Steinberg will speak at AdExchanger's upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that... Continue reading »
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Personalisation leads directly to churn reduction | Media Analysis | Business

Personalisation leads directly to churn reduction | Media Analysis | Business | Marcomms Review | Scoop.it
Video service providers that personalise search and recommendations saw a 140% increase in audience retention over six months, according to research from TiVo.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Channel 4 takes full control of The Box

Channel 4 takes full control of The Box | Marcomms Review | Scoop.it
Channel 4 has announced it has acquired the remaining 50% of The Box from Bauer Media Group.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Canal+ ‘planning relaunch’ of CanalPlay SVOD service –

Canal+ ‘planning relaunch’ of CanalPlay SVOD service – | Marcomms Review | Scoop.it
Canal+ plans to relaunch its subscription video-on-demand service CanalPlay in the spring with a €10 monthly fee and possibly with a new name, according to French financial daily Les Echos.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Comcast Announces a New Digital Security Service at CES 2019

Comcast Announces a New Digital Security Service at CES 2019 | Marcomms Review | Scoop.it
The number of smart home devices in the average home is growing exponentially and so is the number of attacks against IoT devices. At CES 2019, Comcast hopes to provide a comprehensive solution for its customers with a new digital security service that uses A.I. and machine learning to identify and neutralize threats.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Le pôle digital du groupe M6 désormais scindé en deux sociétés : M6 Digital Services et M6 Distribution | Offremedia

Le pôle digital du groupe M6 désormais scindé en deux sociétés : M6 Digital Services et M6 Distribution | Offremedia | Marcomms Review | Scoop.it
Depuis le 1er janvier, la société M6 Web, qui regroupait historiquement l’intégralité des activités digitales du Groupe M6, est scindée en deux sociétés distinctes : M6 Digital Services et M6 Distribution. Cette réorganisation «s'inscrit dans une logique de développement et de clarification des activités digitales» précise le groupe.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Inside Reddit's brand and agency roadshow to lure more ad dollars

Inside Reddit's brand and agency roadshow to lure more ad dollars | Marcomms Review | Scoop.it
Reddit wants to show advertisers that the site is worth their dollars. But an agency roadshow is a new endeavor for the company.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Why YouTube Premium will move its original TV shows in front of the paywall

Why YouTube Premium will move its original TV shows in front of the paywall | Marcomms Review | Scoop.it
Access to these shows isn’t why many people are paying YouTube $11.99 per month.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

CES: Yaccarino Pushing on Ad Loads and Addressability

CES: Yaccarino Pushing on Ad Loads and Addressability | Marcomms Review | Scoop.it
NBCUniversal chairman for ad sales and client partnerships Linda Yaccarino said that her company will continue to cut ad clutter, increase addressable advertising and make ads more contextually relevant by using artificial intelligence.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Bundling Netflix, Amazon, and Hulu Might Be Closer Than Previously Thought | Hollywood Reporter

Bundling Netflix, Amazon, and Hulu Might Be Closer Than Previously Thought | Hollywood Reporter | Marcomms Review | Scoop.it
Observers increasingly believe it is inevitable that the era of bundled streamers is near as households tire of paying an average $107 a month for cable.
more...
No comment yet.
Scooped by Vanessa Grenier
Scoop.it!

Dentsu Aegis Network prévoit une croissance des dépenses publicitaires de +3,8% dans le monde et de +3,1% en France en 2019 | Offremedia

Dentsu Aegis Network prévoit une croissance des dépenses publicitaires de +3,8% dans le monde et de +3,1% en France en 2019 | Offremedia | Marcomms Review | Scoop.it
Les dernières prévisions de dépenses publicitaires de Dentsu Aegis Network, basées sur les données reçues de 59 marchés, évaluent la croissance mondiale à 3,8% en 2019, contre 3,6% en 2018. Les progressions estimées par les autres groupes sont de +4% (Publicis Media), +3,6% (GroupM) et +4,7% (Mediabrands).
more...
No comment yet.