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What Does it Take to Make a Publisher Alliance Work? | Video Ad News

What Does it Take to Make a Publisher Alliance Work? | Video Ad News | Marcomms Review | Scoop.it
By pooling their inventory, publishers hope the joint efforts will make their offering more efficient to buy and more attractive scale-hungry advertisers
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By pooling their inventory, publishers hope the joint efforts will make their offering more efficient to buy and more attractive scale-hungry advertisers
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Delphine Ernotte veut «arrêter de danser avec le diable» Netflix

Delphine Ernotte veut «arrêter de danser avec le diable» Netflix | Marcomms Review | Scoop.it
Au cours d'une table ronde organisée jeudi 11 octobre, la présidente de France Télévisions a notamment incité les groupes audiovisuels à se concentrer sur le problème des GAFAM. Delphin
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Freewheel entra nel ‘nuovo soggiorno’, ambiente ibrido tra TV lineare e digitale

Freewheel entra nel ‘nuovo soggiorno’, ambiente ibrido tra TV lineare e digitale | Marcomms Review | Scoop.it
Punto di convergenza tra la visione tradizionale della TV, la fruizione di contenuti online e le esperienze multischermo, il ‘nuovo soggiorno’ descritto da Freewheel è un ambiente ibrido
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FreeWheel publie son guide d'achat de la TV de demain | Offremedia

FreeWheel publie son guide d'achat de la TV de demain | Offremedia | Marcomms Review | Scoop.it
Représentant 17 chaînes et opérateurs TV en Europe et 29 aux Etats-Unis, le FreeWheel Council publie son «guide d’achat de la télévision de demain».
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Teads Targets Tech Giants In Push Beyond Outstream Video 10/11/2018

Teads Targets Tech Giants In Push Beyond Outstream Video 10/11/2018 | Marcomms Review | Scoop.it
The company is planning to make a big push beyond video advertising. It will start branding itself as "The Global Media Platform."
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NBCUniversal Launches WatchBack Video App 10/10/2018

NBCUniversal Launches WatchBack Video App 10/10/2018 | Marcomms Review | Scoop.it
WatchBack is designed to offer users some free content as well as entries into sweepstakes for prizes in exchange for sampling NBCUniversal programming, and sharing some of their viewing data with the
company.
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91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix

91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix | Marcomms Review | Scoop.it
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks As…
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Point sur un marché émergent : l’audio programmatique (interview R. Hayem, Deezer)

Point sur un marché émergent : l’audio programmatique (interview R. Hayem, Deezer) | Marcomms Review | Scoop.it
Raphaël Hayem, de Deezer, explique comment le service de musique en streaming monétise ses inventaires audio, vidéo et display en programmatique.
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Ad buyers question the quality of Facebook’s premium video ads

Ad buyers question the quality of Facebook’s premium video ads | Marcomms Review | Scoop.it
Ad buyers question the quality of Facebook’s premium video ads
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Sandvine: Netflix leads as video accounts for 58% of web traffic –

Sandvine: Netflix leads as video accounts for 58% of web traffic – | Marcomms Review | Scoop.it
A total of 57.7% of all downstream internet traffic is video, with Netflix the number one source of this traffic globally, according to new research. Sandvine’s H1 2018 Global Internet Phenomena Report said that Netflix accounts for 15.
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Streaming OTT service Pluto TV comes to Europe

Streaming OTT service Pluto TV comes to Europe | Marcomms Review | Scoop.it
Pluto TV is expanding its free streaming television service into Europe, premiering in the UK market on Sky Now TV.
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BeIn Sports launches $1 billion suit against Saudi Arabia

BeIn Sports launches $1 billion suit against Saudi Arabia | Marcomms Review | Scoop.it
The beIN Corporation has launched an international investment arbitration against the Kingdom of Saudi Arabia for damages totalling more than $1 billion, having been unlawfully driven out of the Sa…
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A+E Claims Five Upfront Deals Based on Performance

A+E Claims Five Upfront Deals Based on Performance | Marcomms Review | Scoop.it
During the past upfront, A+E Networks, which offered to guarantees ad campaigns based on their performance, said it made five deals that guaranteed outcomes like store visits or website traffic.
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The Trade Desk goes to print with ‘worst’ ads in national newspapers

The Trade Desk goes to print with ‘worst’ ads in national newspapers | Marcomms Review | Scoop.it
Digital companies are not above using traditional print media to get their points across, as Facebook recently did following the Cambridge Analytica scandal. A new campaign by the Trade Desk follows suit, but its apologies are self-deprecating in print.
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Video Monetization Report: Premium-Video-Wachstum gewinnt an Dynamik - ADZINE – News & Magazin für Online-Marketing & Adtech

Video Monetization Report: Premium-Video-Wachstum gewinnt an Dynamik - ADZINE – News & Magazin für Online-Marketing & Adtech | Marcomms Review | Scoop.it
Das Comcast-Unternehmen Freewheel, Anbieter einer umfassendste Werbemanagement-Lösung, hat heute sein Video Monetization Report (VMR) für das zweite Quartal 2018 vorgestellt. Daraus geht hervor, dass Premium-Video auch weiterhin ein starkes Wachstum aufweist. Grund dafür sind laut VMR Großereignisse wie FIFA-Weltmeisterschaft und der Trend zu Allianzen und Partnerschaften in der Medienbranche, um eine datengestützte Zukunft für die TV-Werbung zu schaffen.
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Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond | Video Ad News

Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond | Video Ad News | Marcomms Review | Scoop.it
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Addressable TV, perché le alleanze tra emittenti sono utili per la pubblicità

Addressable TV, perché le alleanze tra emittenti sono utili per la pubblicità | Marcomms Review | Scoop.it
La nascita di alleanze è una tendenza crescente nel mercato, in particolare tra i broadcaster. Il SVP Sales EMEA di FreeWheel ci spiega il perché
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Roku Starts 11-Partner Ad Measurement Effort 10/10/2018

Roku Starts 11-Partner Ad Measurement Effort 10/10/2018 | Marcomms Review | Scoop.it
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform.
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Addressable TV Advertising’s Greatest Challenge is Commercial, Not Technical | Video Ad News

Addressable TV Advertising’s Greatest Challenge is Commercial, Not Technical | Video Ad News | Marcomms Review | Scoop.it

Successes in the US and UK for addressable TV advertising have demonstrated its value to advertisers says Thomas Bremond, GM, international at FreeWheel. But as the European addressable ecosystem develops, it must learn from mistakes made in the US and UK, but not just replicate the same models. Read the full Q&A: https://lnkd.in/e6e36v4

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Western Europe TV revenues to reach $50 billion

Western Europe TV revenues to reach $50 billion | Marcomms Review | Scoop.it
Western European TV revenues will reach $50 billion by 2023; up from $39 billion in 2017.
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Comcast secures over 75 percent of Sky shares Reuters - Recherche Google

Comcast secures over 75 percent of Sky shares Reuters - Recherche Google | Marcomms Review | Scoop.it
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Viacom launches Comedy Central in France –

Viacom launches Comedy Central in France – | Marcomms Review | Scoop.it
Viacom is launching Comedy Central in France, effective October 4th. The entertainment-themed channel will be distributed on all telecoms affiliate platforms, including Orange, Free, SFR, Numericable, Bouygues and Videofutur, reaching more than 13 million households.
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New rules for audiovisual media services approved by Parliament | News | European Parliament

New rules for audiovisual media services approved by Parliament | News | European Parliament | Marcomms Review | Scoop.it
MEPs voted on updated rules on audiovisual media services, protecting children better, with stricter rules on advertising, and 30% European content in video-on-demand.
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‘Buy Now’ button comes to Sony smart TVs

‘Buy Now’ button comes to Sony smart TVs | Marcomms Review | Scoop.it
US Technology company Connekt has worked with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players in the US.
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Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY

Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY | Marcomms Review | Scoop.it
Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include... Continue reading »
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The Economist inks video advertising deal with Teads | Mobile Marketing Magazine

The Economist inks video advertising deal with Teads | Mobile Marketing Magazine | Marcomms Review | Scoop.it
The Economist Group has penned a deal with video marketplace Teads to deliver both outstream video and viewable display across its media brands, which reach an audience of over 1.4m across the business world.
According to the pair, their partnership will enable The Economist to scale its outstream video and viewable display inventory, while increasing video and display monetisation through both direct sales and Teads demand, across more than 40 countries around the world.
“This year marks a milestone in The Economist Group history with our 175 th anniversary and an ever-growing audience of globally curious people,” said Nicolas Sennegon, executive vice president and chief commercial officer at The Economist Group. “Our partnership with Teads will enabl
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