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Here’s what the Winter Olympics’ top sponsors have planned for the Pyeongchang Games

Here’s what the Winter Olympics’ top sponsors have planned for the Pyeongchang Games | Marcomms Review | Scoop.it
Becoming a four-year top-level partner of the International Olympic Committee (IOC) is estimated to cost around $100 million, according to Reuters.
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How The Financial Times is using audio to drive subscriptions

How The Financial Times is using audio to drive subscriptions | Marcomms Review | Scoop.it
Since the summer, the Financial Times has been inserting offer codes into its audio shows driving people to dedicated URLs where they can subscribe.
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Leading ad exchanges make programmatic transparency pledge | Mobile Marketing Magazine

Leading ad exchanges make programmatic transparency pledge | Mobile Marketing Magazine | Marcomms Review | Scoop.it
Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair.
An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX, and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for advertisers and publishers.
For more efficient buying, the six companies are promising total quality assurance, standardised formats, and the elimination of infrastructure waste. Meanwhile, the exchanges are committed to fee transparency, a fully auditable supply chain, and transparent change notification. And then there’s the clear auction rules, no undisclosed business arrangements, and no biased auction mechanics.
Based o
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ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5

ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5 | Marcomms Review | Scoop.it
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.
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Netflix overtakes Sky Deutschland in customer numbers

Netflix overtakes Sky Deutschland in customer numbers | Marcomms Review | Scoop.it
Amazon Prime Video and Netflix have further expanded their customer base and are the two largest subscription video-on-demand (SVOD) platforms in Germany.
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Video Monetization Report: Premium-Video-Wachstum gewinnt an Dynamik - ADZINE – News & Magazin für Online-Marketing & Adtech

Video Monetization Report: Premium-Video-Wachstum gewinnt an Dynamik - ADZINE – News & Magazin für Online-Marketing & Adtech | Marcomms Review | Scoop.it
Das Comcast-Unternehmen Freewheel, Anbieter einer umfassendste Werbemanagement-Lösung, hat heute sein Video Monetization Report (VMR) für das zweite Quartal 2018 vorgestellt. Daraus geht hervor, dass Premium-Video auch weiterhin ein starkes Wachstum aufweist. Grund dafür sind laut VMR Großereignisse wie FIFA-Weltmeisterschaft und der Trend zu Allianzen und Partnerschaften in der Medienbranche, um eine datengestützte Zukunft für die TV-Werbung zu schaffen.
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Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond | Video Ad News

Joint National Streaming Services are Vital for Broadcasters says FreeWheel’s Bremond | Video Ad News | Marcomms Review | Scoop.it
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Addressable TV, perché le alleanze tra emittenti sono utili per la pubblicità

Addressable TV, perché le alleanze tra emittenti sono utili per la pubblicità | Marcomms Review | Scoop.it
La nascita di alleanze è una tendenza crescente nel mercato, in particolare tra i broadcaster. Il SVP Sales EMEA di FreeWheel ci spiega il perché
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Roku Starts 11-Partner Ad Measurement Effort 10/10/2018

Roku Starts 11-Partner Ad Measurement Effort 10/10/2018 | Marcomms Review | Scoop.it
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform.
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Addressable TV Advertising’s Greatest Challenge is Commercial, Not Technical | Video Ad News

Addressable TV Advertising’s Greatest Challenge is Commercial, Not Technical | Video Ad News | Marcomms Review | Scoop.it

Successes in the US and UK for addressable TV advertising have demonstrated its value to advertisers says Thomas Bremond, GM, international at FreeWheel. But as the European addressable ecosystem develops, it must learn from mistakes made in the US and UK, but not just replicate the same models. Read the full Q&A: https://lnkd.in/e6e36v4

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Western Europe TV revenues to reach $50 billion

Western Europe TV revenues to reach $50 billion | Marcomms Review | Scoop.it
Western European TV revenues will reach $50 billion by 2023; up from $39 billion in 2017.
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Comcast secures over 75 percent of Sky shares Reuters - Recherche Google

Comcast secures over 75 percent of Sky shares Reuters - Recherche Google | Marcomms Review | Scoop.it
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Viacom launches Comedy Central in France –

Viacom launches Comedy Central in France – | Marcomms Review | Scoop.it
Viacom is launching Comedy Central in France, effective October 4th. The entertainment-themed channel will be distributed on all telecoms affiliate platforms, including Orange, Free, SFR, Numericable, Bouygues and Videofutur, reaching more than 13 million households.
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New rules for audiovisual media services approved by Parliament | News | European Parliament

New rules for audiovisual media services approved by Parliament | News | European Parliament | Marcomms Review | Scoop.it
MEPs voted on updated rules on audiovisual media services, protecting children better, with stricter rules on advertising, and 30% European content in video-on-demand.
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The FreeWheel Council for Premium Video Launches "A Buyer's Guide to the New Living Room"

The FreeWheel Council for Premium Video Launches "A Buyer's Guide to the New Living Room" | Marcomms Review | Scoop.it
Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has released its Buyer’s Guide to the New Living Room, which aims to deliver a clear and unrivalled explanation of how to take advantage of the many combinations of linear and digital viewing …
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Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer

Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer | Marcomms Review | Scoop.it
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."
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Principles for a better Programmatic Marketplace

Principles for a better Programmatic Marketplace | Marcomms Review | Scoop.it
The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
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Delphine Ernotte veut «arrêter de danser avec le diable» Netflix

Delphine Ernotte veut «arrêter de danser avec le diable» Netflix | Marcomms Review | Scoop.it
Au cours d'une table ronde organisée jeudi 11 octobre, la présidente de France Télévisions a notamment incité les groupes audiovisuels à se concentrer sur le problème des GAFAM. Delphin
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Freewheel entra nel ‘nuovo soggiorno’, ambiente ibrido tra TV lineare e digitale

Freewheel entra nel ‘nuovo soggiorno’, ambiente ibrido tra TV lineare e digitale | Marcomms Review | Scoop.it
Punto di convergenza tra la visione tradizionale della TV, la fruizione di contenuti online e le esperienze multischermo, il ‘nuovo soggiorno’ descritto da Freewheel è un ambiente ibrido
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FreeWheel publie son guide d'achat de la TV de demain | Offremedia

FreeWheel publie son guide d'achat de la TV de demain | Offremedia | Marcomms Review | Scoop.it
Représentant 17 chaînes et opérateurs TV en Europe et 29 aux Etats-Unis, le FreeWheel Council publie son «guide d’achat de la télévision de demain».
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Teads Targets Tech Giants In Push Beyond Outstream Video 10/11/2018

Teads Targets Tech Giants In Push Beyond Outstream Video 10/11/2018 | Marcomms Review | Scoop.it
The company is planning to make a big push beyond video advertising. It will start branding itself as "The Global Media Platform."
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NBCUniversal Launches WatchBack Video App 10/10/2018

NBCUniversal Launches WatchBack Video App 10/10/2018 | Marcomms Review | Scoop.it
WatchBack is designed to offer users some free content as well as entries into sweepstakes for prizes in exchange for sampling NBCUniversal programming, and sharing some of their viewing data with the
company.
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91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix

91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix | Marcomms Review | Scoop.it
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks As…
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Point sur un marché émergent : l’audio programmatique (interview R. Hayem, Deezer)

Point sur un marché émergent : l’audio programmatique (interview R. Hayem, Deezer) | Marcomms Review | Scoop.it
Raphaël Hayem, de Deezer, explique comment le service de musique en streaming monétise ses inventaires audio, vidéo et display en programmatique.
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Ad buyers question the quality of Facebook’s premium video ads

Ad buyers question the quality of Facebook’s premium video ads | Marcomms Review | Scoop.it
Ad buyers question the quality of Facebook’s premium video ads
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Sandvine: Netflix leads as video accounts for 58% of web traffic –

Sandvine: Netflix leads as video accounts for 58% of web traffic – | Marcomms Review | Scoop.it
A total of 57.7% of all downstream internet traffic is video, with Netflix the number one source of this traffic globally, according to new research. Sandvine’s H1 2018 Global Internet Phenomena Report said that Netflix accounts for 15.
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