Connective Marketing - Verbindende Marketing
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Digital customer service, opinion of 16 experts | Conversation Management

Digital customer service, opinion of 16 experts | Conversation Management | Connective Marketing - Verbindende Marketing | Scoop.it
Digital customer service is on the rise. More and more companies are finding their way to the social web to answer questions of clients and prospects.
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Marketing's Top Priority Is Not Lead-Gen

Marketing's Top Priority Is Not Lead-Gen | Connective Marketing - Verbindende Marketing | Scoop.it

Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.

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Alleen mond-tot-mond-reclame bij optimale klantervaring | Nieuws | Marketingtribune.nl

Alleen mond-tot-mond-reclame bij optimale klantervaring | Nieuws | Marketingtribune.nl | Connective Marketing - Verbindende Marketing | Scoop.it

Om mond-tot-mondreclame door klanten te genereren, is een positieve beoordeling door klanten niet genoeg. Uit de NPS branchemonitor, een onderzoek op basis van mystery shopping door Store Support, blijkt dat alleen wanneer het enthousiasme van de winkelmedewerker als optimaal wordt ervaren de kans groot is dat de klant zich als promotor zal ontwikkelen. Een voldoende scoren is niet genoeg, en kan zelfs negatieve gevolgen hebben voor de winkel.

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Buyer Behavior Helps B2B Marketers Guide The Buyer's Journey | Forrester Blogs

Buyer Behavior Helps B2B Marketers Guide The Buyer's Journey | Forrester Blogs | Connective Marketing - Verbindende Marketing | Scoop.it

"The Buyer is more multichannel than B2B sellers are"

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Blogging Drives Leads, Website Traffic

Blogging Drives Leads, Website Traffic | Connective Marketing - Verbindende Marketing | Scoop.it
Social Media - Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
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Blogo ergo sum – Ik blog dus ik besta

Blogo ergo sum – Ik blog dus ik besta | Connective Marketing - Verbindende Marketing | Scoop.it
Een nieuw blog. Waarom? Om mijn ideeën met de wereld te delen. Om te gebruiken als input op sociale netwerken.
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