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How to Improve Customer Retention: Tips, Strategies from 42 Experts | NGData

How to Improve Customer Retention: Tips, Strategies from 42 Experts | NGData | SMARKETING | Scoop.it

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.

But what many businesses tend to forget is that once a customer makes the first purchase, there is much more to be done in the customer relationship. Smart businesses know that the first purchase is really just the beginning, and that the real business value lies in retaining that customer.

Since we here at NGDATA specialize in customer experience management solutions for businesses who are constantly trying to better understand their customers’ needs, we wanted to learn more about customer retention. We specifically wanted to discover expert tips from customer retention experts on what businesses can do to foster lasting customer relationships. To do this, we asked 42 customer retention experts to answer this question:

“What’s the #1 way organizations can improve customer retention?”

We’ve collected and compiled their expert advice into this comprehensive guide on expert tips and best strategies for improving customer retention. See what our experts said below:

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.                                                     Veille pour une meilleure Performance Commerciale                                                                                                        Articles classés par thème sur  :       http://venteetmarketingdigital.blogspot.fr/
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Asking Better Questions Starts with Clarifying Your Own Intent

Asking Better Questions Starts with Clarifying Your Own Intent | SMARKETING | Scoop.it
If you'd like to ask your buyers better questions, start by figuring out what you really want to know. These 3 examples will help you get started.
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Getting Customers Back in the Conversation -SalesPOP!

Getting Customers Back in the Conversation -SalesPOP! | SMARKETING | Scoop.it
Gallup reports that 71% of B2B customers are indifferent or actively disengaged. Use consultative selling to get the customer back into the conversation.
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How to Increase Your Closing Percentage : By Mike Brooks

How to Increase Your Closing Percentage : By Mike Brooks | SMARKETING | Scoop.it
Let me ask you a question: Do all of your leads end up buying? Of course not. Next question: Out of ten leads that you set up to pitch a demo to, how many of those ten end up buying?
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7 Easy Ways to Earn the Trust of Your High-Level Prospects

7 Easy Ways to Earn the Trust of Your High-Level Prospects | SMARKETING | Scoop.it
Unless you’re selling Girl Scout cookies to family and friends, your prospects aren’t making purchasing decisions based on how much they like you. High-level prospects are far more concerned with buying from someone they trust and respect.
If you want to be seen as a trusted advisor so you can
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The #1 Way to Grow Your Small Business

The #1 Way to Grow Your Small Business | SMARKETING | Scoop.it
PublicDomainPictures/Pixabay Having concerns on how you can develop and grow your small business towards success is a question on all small business owner’s minds. I’ve had countless prospects ap…
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10 Customer Service Metrics You Should Be Measuring

10 Customer Service Metrics You Should Be Measuring | SMARKETING | Scoop.it
Great customer service doesn’t just occur by itself. It occurs when you’re listening and taking notes. When you know what needs to change. Otherwise, how can you change for the better? Merely goi…
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How to Budget for Account-Based Marketing (ABM)

How to Budget for Account-Based Marketing (ABM) | SMARKETING | Scoop.it
Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). Wheth…
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What Buyers Really Think

What Buyers Really Think | SMARKETING | Scoop.it
Thinking like a prospect changes everything. That was the impetus behind today's post which was written from a buyer's perspective. I hope you have fun reading it—and get the point!

The Buyer's Lament

Don’t waste my time, please go away.
I will not talk with you today. 
You call me up, you want to sell. 
But all you do is tell, tell, tell.

I do not want to hear your spiel.
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When Generating Leads, Nothing Beats a Conversation

When Generating Leads, Nothing Beats a Conversation | SMARKETING | Scoop.it
Think of your last conversation with a family member. Who was it with? What did you talk about? Where were you when you spoke? It probably took you just seconds to recall it. When you think about quo…
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The Future of Sales Technology Belongs to Crowdsourced Data + A.I. | The Sales Insider

The Future of Sales Technology Belongs to Crowdsourced Data + A.I. | The Sales Insider | SMARKETING | Scoop.it
Crowdsourced data and AI can help you increase revenue, close rates and improve your overall sales team performance. Learn how, from InsideSales.com.
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How to Find the Right Level of Personalization in ABM

How to Find the Right Level of Personalization in ABM | SMARKETING | Scoop.it
One critical component of Account Based Marketing is to reach the right senior executives. However, you can’t maintain a conversation at this level with generic messages. Programs that win include…
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Off the Cuff: That Great Opening Question - SalesPOP!

Off the Cuff: That Great Opening Question - SalesPOP! | SMARKETING | Scoop.it
In this Off the Cuff instant interview, we ask sales expert Jermiane Edwards to give us an example of a great opening question.
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Le pricing dynamique : évolution naturelle du marketing ou menace ? | Conseils en marketing

Le pricing dynamique : évolution naturelle du marketing ou menace ? | Conseils en marketing | SMARKETING | Scoop.it
Le pricing dynamique (ou dynamic pricing) permet de faire varier les prix en fonction du profil du client. Progrès marketing ou menace ?
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Sales Tips: Key Components of an Effective Sales Strategy

Sales Tips: Key Components of an Effective Sales Strategy | SMARKETING | Scoop.it
In this hyper-competitive business climate, where every organization strives to evolve into an industry or market leader, without an effective sales strategy, your organization will face a competitive disadvantage.
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Off the Cuff: Specializing Sales Roles - SalesPOP!

Off the Cuff: Specializing Sales Roles - SalesPOP! | SMARKETING | Scoop.it
In this Off the Cuff instant interview, we ask Marylou Tyler about the key advantages to specializing sales roles. What roles should each salesperson wear?
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Augmenter les marges en B2B : vendre la valeur au lieu du prix

Augmenter les marges en B2B : vendre la valeur au lieu du prix | SMARKETING | Scoop.it
La meilleure stratégie pour augmenter les marges en B2B est de développer les compétences pour vendre la valeur au lieu du prix. Voici comment faire.
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From Zero to $100 Million: Growth Lessons from Brian Balfour. | OpenView Labs

From Zero to $100 Million: Growth Lessons from Brian Balfour. | OpenView Labs | SMARKETING | Scoop.it
How did Brian Balfour and a team at HubSpot launch the company's sales product? Lessons on growing from 0 to $100 million here.
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The Magic of 1-Question Surveys

The Magic of 1-Question Surveys | SMARKETING | Scoop.it
What can you really learn about a person from a single question? A lot. When we think about surveys, we tend to think about long, time-consuming exercises. We think about page after page of questions…
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22 Potential Touchpoints for Your Next ABM Sales Play

22 Potential Touchpoints for Your Next ABM Sales Play | SMARKETING | Scoop.it
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the primary objective? (For example: secure an appointment, ga…
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Five Essential Questions That Drive Success with Professional Buyers

Five Essential Questions That Drive Success with Professional Buyers | SMARKETING | Scoop.it
Teach your sellers to use these essential questions as part of their work with procurement.
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Key Focus Areas for Accelerating Growth

Key Focus Areas for Accelerating Growth | SMARKETING | Scoop.it
This post provides critical focus areas for accelerating sales growth including alignment, manager enablement and building a compelling case for a buyer to act.
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Commerciaux, ce que vous devez savoir sur les acheteurs !

Commerciaux, ce que vous devez savoir sur les acheteurs ! | SMARKETING | Scoop.it
Pour un commercial, les acheteurs peuvent être bien mystérieux. Enseignant en stratégie des ventes à l'université de Californie, Steve W. Martin dresse dans une étude le portrait des acheteurs BtoB, pour aider les vendeurs à mieux les comprendre.
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Ce que les acheteurs reprochent aux commerciaux

Ce que les acheteurs reprochent aux commerciaux | SMARKETING | Scoop.it
Pourquoi une vente échoue-t-elle ou réussit-elle ? Une étude du chercheur Steve W. Martin montre quelles erreurs commettent inconsciemment les commerciaux face à des acheteurs potentiels.
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6 Ways to Maximize Your 2017 Sales Plan in Q4

6 Ways to Maximize Your 2017 Sales Plan in Q4 | SMARKETING | Scoop.it
Maximize Q4 to make your sales goal this year. Start by laying a detailed plan and month-by-month strategy following these 6 steps.
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Lead Qualification: 3 Tips to Owning the Sales Conversation

Lead Qualification: 3 Tips to Owning the Sales Conversation | SMARKETING | Scoop.it
How do you get the most results possible - with the least of sales effort? Learn three tips of lead qualification from the author of A Closing Culture.
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