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Rescooped by Laurent Ketz from Luxury, fashion and marketing
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Innovation et expérience client dans les boutiques de luxe ...

Innovation et expérience client dans les boutiques de luxe ... | Veille luxe | Scoop.it

Nous avons récemment conduit une analyse qualitative de différents magasins de luxe et en avons analysé l’expérience client. Bien que les résultats ne puissent être divulgués publiquement nous avons été déçus en règle générale de l’expérience client et de la qualité de service proposée par les marques les plus connues.


Via Carine Garcia
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Rescooped by Laurent Ketz from Prestige Brands & Digital
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Marks & Spencer introduces virtual manicure

Marks & Spencer introduces virtual manicure | Veille luxe | Scoop.it
British retailer Marks & Spencer (M&S) has added a Virtual Manicure function to its website, enabling customers to “virtually try on” the entire M&S collection of nail polish. Similar to the brand’s Virtual Makeover function, the Virtual Manicure is currently available via the M&S website, although it will later be rolled out into selected stores.

To use Virtual Manicure, users simply upload an image of their hand or select any pre-loaded image with a matching skin tone to test out a comprehensive array of colour choices. The results can then be shared with friends via Facebook, Twitter and Google+ or purchased for home or in-store delivery.

The launch of Virtual Makeover in May this year coincided with the retailer’s move into branded beauty for the first time. It plans to extend the new beauty departments into 126 stores by October 2013 – roughly half of all mixed merchandise M&S stores in the UK.


Via David ChongWa
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Rescooped by Laurent Ketz from Luxury, fashion and marketing
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Quand Jimmy Choo inspire ses fans

Ou l'art de créer de une communauté de marque … La marque Jimmy Choo à décider de mettre en avant ses plus grandes fans en faisant d'eux les têtes d'affiche de leur site.


Via Carine Garcia
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