Future of Brand Journalism: Cute Cats or Catastrophe? | The PR Coach | Veille innovations médias english | Scoop.it

The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information.  We need to toss the marketing and get back to creating great content.


As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers.


You know. Kind of rhymes with journalism?...

Via Jeff Domansky