Kicking Away Racism With Ambient Advertising | Various type of prejudice in the world today | Scoop.it

A Babel Sao Paulo ad made with striker Loco Abreu with two different boots in an action against racism in soccer. Loco Abreu played with different boots in a classic match against Flameng in last 7th April, with national cable-tv broadcast in prime time.This video from AdsoftheWorld captures the impact of this stunt pretty well. The campaign generated a lot of awareness via news media and websites. Although it was a simple campaign (just switching out one shoe), it hada huge impact.


Via Cindy Sullivan