Values Driven Brands
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Identity Crisis | Mark Sampson - Building Brands Inside Out

Identity Crisis | Mark Sampson - Building Brands Inside Out | Values Driven Brands | Scoop.it

"Is your brand behaving out of character? Back in 2006, a video was uploaded to YouTube which perfectly captured the stark contrast between Apple and Microsoft's thinking on marketing and design."

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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Values Driven Brands | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
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Rediscover the Soul | Brand Storytelling Consultant - Mark Sampson

Rediscover the Soul | Brand Storytelling Consultant - Mark Sampson | Values Driven Brands | Scoop.it
It was meant to be THE launch. The event that would help rescue ailing telecoms company Nokia from its perilous slide into brand irrelevancy.
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The New Brand Guardian | Brand Storytelling Consultant - Mark Sampson

The New Brand Guardian | Brand Storytelling Consultant - Mark Sampson | Values Driven Brands | Scoop.it

There is no doubt that the Internet has revolutionised how we all shop. We’ve kissed goodbye to the endless stress and queues, opting instead to spend our hard-earned cash from the comfort of our own armchairs.

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White Paper: Boosting Brand Value with Social Media

White Paper: Boosting Brand Value with Social Media | Values Driven Brands | Scoop.it
White Paper: Boosting Brand Value with Social Media http://t.co/DiXUytXv...
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