value co-creation
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value co-creation
Engaging consumers to co-create value
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ScienceDirect.com - Journal of Business Research - The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities

ScienceDirect.com - Journal of Business Research - The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities | value co-creation | Scoop.it

The dark and the bright side of co-creation

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Crowdsourcing: Die Demokratisierung der Architektur - Harvard Business Manager

Crowdsourcing: Die Demokratisierung der Architektur - Harvard Business Manager | value co-creation | Scoop.it
Crowdsourcing ist in vielen Branchen Gang und Gäbe. In der Architektur dagegen findet Co-Creation bislang kaum statt. Dabei könnte die Teilhabe der Vielen eine wichtige Quelle der Inspiration sein.
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Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects - Füller - 2012 - Creativity and Innovation Management - Wil...

Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects - Füller - 2012 - Creativity and Innovation Management - Wil... | value co-creation | Scoop.it
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Co-Creation in New Product Development

Co-Creation: There are videos out there on crowdsourcing, social media and almost any other current management trend... however, one of the usual suspects has been missing so far!
HYVE has put together a simple short video on our understanding of co-creation in new product development (for the original version go to http://hyve.de/video.php).
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Value Co-Creation: The Scraplab - new products made from scrap

Value Co-Creation: The Scraplab - new products made from scrap | value co-creation | Scoop.it

In our economy a lot of waste is produced unavoidably. A lot of the materials, however, are still excellent resources and can be incorporated in new designs by creative minds. Some of our creative folks at HYVE have used the platform to showcase their chair designs made from scrap. Take the chair "Mybach" below as an example. It is made from steel panels which are used in the manufacture of Maybach luxury cars. The parts used in the Maybach production are punched out of panels leaving a patterned skeleton. Two of these parts have then been flexed and put together without any additional fixation to be seating and back rest. For more designs made of scrap go to www.scraplab-community.com.

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Value Co-Creation: The Co-Creation Story behind Nivea's New Deodorant

Value Co-Creation: The Co-Creation Story behind Nivea's New Deodorant | value co-creation | Scoop.it

Nivea has launched a new deodorant called "Invisible for Black & White". The deodorant provides a solution for a consumer need which has long been unanswered. It helps avoid yellow deodorant stains on white clothes and white deodorant stains on black clothes. The innovation process that led to this new product is remarkable in two respects:

1. The deodorant may be the first co-created product on the German market resulting from a continuous co-creation process within R&D.

2. Internal R&D excellence and consumer needs and initial solution information were closely intertwined in the process.

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An die Arbeit, lieber Kunde!

An die Arbeit, lieber Kunde! | value co-creation | Scoop.it

ENTWICKLUNG: Unternehmen können Zeit und Geld sparen, wenn sie ihre Kunden am Erfinden neuer Produkte beteiligen. Ganz nebenbei erhöhen sie damit auch noch die Kundenbindung.

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Value Co-Creation: Performance Measurement of Open Innovation Projects [Controller Magazine]

Value Co-Creation: Performance Measurement of Open Innovation Projects [Controller Magazine] | value co-creation | Scoop.it

In the current issue 4/2011 of the German controlling magazine "Controller Magazin" my colleague Gregor Jawecki and I provide an overview of the current status of open innovation measurement in academia as well as in practice. Drawing on examples of open innovation projects in various phases of new product development published in academic journals as well as a case at the BMW Group, we provide some insights into measurement dimensions, specific innovation metrics and potential metrics capturing the value of open innovation initiatives with end consumers beyond the innovation outcome.

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The Making-of Innovation » Co-Creation 360

The Making-of Innovation » Co-Creation 360 | value co-creation | Scoop.it

The proficient realization of single co-creation projects is not a warranty for the overall success of co-creation. It rather depends on the ability of the firm to assimilate and implement users’ value contributions in the existing innovation process.

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Trendsuche mit Online-Spielen

Wer das Internet für Umfragen benutzt, kann die Teilnehmer mit etwas Aufwand besonders stark für die Beantwortung der Fragen begeistern.

Wenn Marktforschung mit spielerischen Elementen kombiniert wird, sind die Teilnehmer mehr bei der Sache. Werte wie Aufmerksamkeit während der Umfrage, das Interesse an einer erneuten Teilnahme, das Produktverständnis, die Kreativität und der von den Teilnehmern empfundene Ansporn, die Umfrage zu Ende zu bringen, sind sehr hoch. Das zeigen die Erfahrungen aus zehn Marktforschungsspielen zu so unterschiedlichen Produkten wie Snowboards, Kinderwagen und Handtücher.

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Value Co-Creation: Diving for Pearls: Value-in-Creation

Value Co-Creation: Diving for Pearls: Value-in-Creation | value co-creation | Scoop.it

Reading about the different conceptions of value I came across a nice aphorism expressing the interconnectedness of value-in-use (or value-in-context) and value-in-exchange. In his book "The Cause of Business Depression" Hugo Bilgram quotes Bishop Whately's statement

"Pearls are not valuabe because men dive for them, but men dive for them because they are valuable"

and slightly adapts it:

"Men dive for pearls because they are useful, and being useful, they possess value because they cannot be obtained without the effort of the diver."

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Netnography08 - conquering digital ethnographic worlds

Netnography08 - the Conference for Community Marketing & Research - deals with the increasing importance and enormous potential of profiting from the power of digital communities in the fields of marketing, media and product innovation.
International research experts and practitioners present and discuss state of the art research methods to gain community insights and cases how to reach excellence in profiting from digital communities.

For more information visit www.netnographyinsights.com and www.hyve.de

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Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement

Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement | value co-creation | Scoop.it
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A Manager's Perspective on Virtual Customer Integration for New Product Development - Bartl - 2012 - Journal of Product Innovation Management - Wiley Online Library

A Manager's Perspective on Virtual Customer Integration for New Product Development - Bartl - 2012 - Journal of Product Innovation Management - Wiley Online Library | value co-creation | Scoop.it
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Value Co-Creation: Crowdsourcing: What Companies Hope to Get from the Crowd

Value Co-Creation: Crowdsourcing: What Companies Hope to Get from the Crowd | value co-creation | Scoop.it

What do companies hope to get when they address the crowd?

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Co-Creation Contests: Q&A With The CEO Of Hyve AG | Forrester Blogs

Co-Creation Contests: Q&A With The CEO Of Hyve AG | Forrester Blogs | value co-creation | Scoop.it

This is the second in a series of question-and-answer blog posts with the CEOs of the vendors included in my recent Forrester Wave: Co-Creation Contest Vendors, Q3 2011

Today we’re talking with Dr. Johann Fuller, CEO of Hyve AG. Hyve AG, a Munich, Germany-based firm, was identified as a "Leader" in that report.

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Value Co-Creation: From Piloting to Continuous Co-Creation

Value Co-Creation: From Piloting to Continuous Co-Creation | value co-creation | Scoop.it

Toyota, BMW, Volkswagen, Local Motors, Smart, Ford, Opel, Fiat... in hardly any other industry has crowdsourcing been used as prevalently as in the automotive industry. The goals vary widely ranging from design contests as in the case of Smart or Opel, corporate social responsibility initiatives (Toyota) and app development for car infotainment systems (Volkswagen) to idea contests (BMW) or the joint development of an entire car (Fiat).

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Nivea's Co-Creation Process: the Case of the Invisible for Black & ...

Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities.
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The Making-of Innovation » The Morphology of Co-Creation

The Making-of Innovation » The Morphology of Co-Creation | value co-creation | Scoop.it

With the morphology of co-creation I want to offer an analysis framework which helps to systematically align co-creation and open innovation activities along its major constitutional dimensions. In order to become familiar with the design of co-creation the following key questions are considered in a morphological grid box:When – At what stage in the innovation process co-creation should take place?
Who – What kind of customer/user is best suited to co-create with?
How – How the course of co-creation should be designed?

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Blog: Die Weisheit der Vielen für eine bessere Welt - Harvard Business Manager

Blog: Die Weisheit der Vielen für eine bessere Welt - Harvard Business Manager | value co-creation | Scoop.it

Das Reaktorunglück in Japan, die Versorgung von Menschen mit seltenen Krankheiten - derzeit gibt es viele ungelöste gesellschaftliche Probleme. Eine neue Gruppe von Unternehmern will Menschen über das Internet zusammenbringen, um schneller und effektiver als bisher an sozialen Brennpunkten zu helfen. Diskutieren Sie mit.

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The Making-of Innovation » Getting Closer to the Consumer: How Nivea Co-Creates New Products

The Making-of Innovation » Getting Closer to the Consumer: How Nivea Co-Creates New Products | value co-creation | Scoop.it

Co-creation has become a prevalent approach taken by innovation leaders to excel in innovation management and complement internal R&D activities. In this article the authors will introduce the co-creation process at Nivea and describe how Nivea co-developed a new deodorant with consumers. The focus will be on two different co-creation tools – the netnography method geared to gain consumer insights from social media and an online co-creation session to evaluate and further enrich ideas.

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Value Co-Creation: Open Innovation Measurement - Part 4: Online Idea Contests

Value Co-Creation: Open Innovation Measurement - Part 4: Online Idea Contests | value co-creation | Scoop.it

A very popular form of open innovation using the principle of crowdsourcing and tournaments are idea or innovation contests which have been recently employed by companies such as Google, SAP, BMW, Daimler, Netflix, Swarovski, Siemens or Volkswagen. In the context of performance measurement of idea contests, Blohm et al. (2011, 100f) have adapted the general conception of a balanced scorecard (Kaplan and Norton 1992) to idea contests.

 

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The Making-of Innovation » Patients as Partners – Co-Creation in Health Care

The Making-of Innovation » Patients as Partners – Co-Creation in Health Care | value co-creation | Scoop.it

Most of the time we discuss concepts like consumer centric-design, co-creation or open innovation in the context of business management. However I guess it makes perfectly sense to carry forward the experiences and findings to other fields of application like i.e. the field of health care.

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The Making-of Innovation » Co-Creation in the Automobile Industry – The Audi Virtual Lab

The Making-of Innovation » Co-Creation in the Automobile Industry – The Audi Virtual Lab | value co-creation | Scoop.it

In the following I want to share some insights mainly from the co-creation projects I initiated during the time I worked for the carmaker Audi. Two consecutive projects termed the “Audi Virtual Lab 1” and the “Audi Virtual Lab 2” were conducted in Germany, Japan and in the US. Overall more than 7.000 customers participated in the co-development of the Audi in-car multimedia system. As a co-creation technique we applied web-based user design firstly introduced by the MIT Professors Dahan/Hauser.

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