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44 Great Blogs You Should Read To Improve Your Knowledge of WordPress

44 Great Blogs You Should Read To Improve Your Knowledge of WordPress | Valuable Sites | Scoop.it
This roundup will showcase the best blogs and websites about WordPress. Read those and you will never be misinformed about latest changes!
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12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Valuable Sites | Scoop.it
Learn how you can use your inbound marketing to humanize your brand.

 

Companies are not people.

 

Boom. How's that for a controversial opening line?

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers.

 

How would most people describe their relationship with your company? Is it purely transactional, making you just a place they go to get something they need? Or do you elicit more personal feelings from your leads and customers? In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

The fact is, people do business with people they like and trust, and it's really, really hard to trust a company. But you know when it's way easier to trust a company? When your audience is reminded there are real life humans working behind the scenes ... and maybe they can even get to know them a bit.


So if your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

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12 Lessons Steve Jobs Taught Guy Kawasaki

12 Lessons Steve Jobs Taught Guy Kawasaki | Valuable Sites | Scoop.it
Here is an inspirational and motivational video, where Guy Kuwasaki shared 12 tips which he learned from Steve jobs, and you can apply them into your entrepreneurship...

 

Take away :

Don’t take advice from Experts and follow your instincts (Experts are clueless) Design matters the most. Help customers, they don’t know what they need. Use Big fonts for presentations “Work” or “doesn’t work” is all that matters Offer unique and valuable product, price doesn’t matter. players hire A/A+ players, B players hire C players, C players hire D players”, so hire the best people, or face “the bozo explosion”. IT guys typically undervalue the need for great peers (Finance/Ops/Marketing). Real CEOs can demo their product. Start shipping instead of waiting for perfection, you can always iterate and make your product better.

Article by Harsh Agrawal

Read more: http://www.shoutmeloud.com/12-lessons-steve-jobs-taught-guy-kawasaki.html#ixzz25KBqKXoP

 


Via John van den Brink, Brian Yanish - MarketingHits.com
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