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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | UX & Web Design | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Mike Donahue's insight:

Great article on the influence of color on our behavior. Don't let the annoying promotional overlay drive you away. The article is short but insightful, and worth the read.

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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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10 Ways for UX Designers to Innovate

10 Ways for UX Designers to Innovate | UX & Web Design | Scoop.it
I cringe when I hear a request for an innovative solution. Innovation should be fully integrated into every design process. Asking a team to design with innovation seems just as silly as asking som...
Mike Donahue's insight:

This is almost a UX Practice 101 course in a nutshell. It's easy to forget some of the most basic aspects of the practice when we're constantly being pushed for "innovative" ideas, often soley to deliver something new and different with little regard for the user or actually business goals. David Burns does a nice job of reminding us. Think.

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E-Commerce Observer - What Internet retailers should know about responsive web design - Internet Retailer

E-Commerce Observer - What Internet retailers should know about responsive web design - Internet Retailer | UX & Web Design | Scoop.it
Internet Retailer - Commerce Observer - What Internet retailers should know about responsive web design
Mike Donahue's insight:

This is guest post I wrote for InternetRetailer.com. Hopefully internet retailers will now have a better understanding of what responsive will do for them, what to look for in a good responsive site and how to find a good partner to build a responsive site from this post. I try to correct some misconceptions about responsive and offer some practical advice at the same time.

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Rules of Customer Engagement - TRUST! | QUAC De...

Rules of Customer Engagement - TRUST! | QUAC De... | UX & Web Design | Scoop.it
As I mentioned above, 90 percent of buyers trust a network referral. Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.
Mike Donahue's insight:

This is great article on the value, by that I mean you can make more money, close more sales, convert more users, of trust as a business goal.

 

One of the best ways to build trust is through authenticity. When you and your brand are authentic peole feel like they can trust you because they feel like they know what you stand for. Every touch point needs to convey a congruent, sincere, believable message, and every action needs to support that message to display authenticity. It's about showing people you say what you mean and that you walk your talk.

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Why Bother with Accessibility? ◆ 24 ways

Why Bother with Accessibility? ◆ 24 ways | UX & Web Design | Scoop.it
Mike Donahue's insight:

The author, Laura Kalbag, breaks down several of the most common excuses given for not making accessibility a priority for web owners. She offers clear cases that address concerns of inclusion, usability, aesthetics, and business benifits.

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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | UX & Web Design | Scoop.it
Tweet Tweet Why "Simple" Websites Are Scientifically Better by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | UX & Web Design | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.
Mike Donahue's insight:

This is too important to just post under Content is King. A fantastic article that clearly communicates the problems many face when trying to take their desktop content to mobile and beyond.

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Rebecca Kosiuk's curator insight, March 27, 2014 11:45 PM

~ Need to look at content of mobile webpages not just their structure (what is necessary to be included, formatting etc.)

~ Responsive Design & Content Strategy= best option according ot the author. 

 
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Experience Design is a Perspective, not a Discipline

Experience Design is a Perspective, not a Discipline | UX & Web Design | Scoop.it

Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.

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Cognition & The Intrinsic User Experience | UX Magazine

Cognition & The Intrinsic User Experience | UX Magazine | UX & Web Design | Scoop.it

Via Michael Allenberg
Mike Donahue's insight:

Simple and clear article on 6 factors that influence the user when deciding on accomplishing goals. Factors that often cause users not to take action.

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Michael Allenberg's curator insight, November 10, 2013 9:28 AM

Cognition is about knowledge and understanding, so there's a ton of psychological principles that fall under the umbrella of cognition.

Hans's curator insight, November 12, 2013 3:24 PM

Users are over flooded by digital services every time they open their connected devices. All you need to do is to look at your smartphone , it offers endless options: read your mail, check your Facebook, send a tweet, pay the bills, buy a pizza, schedule a meeting etc. So what happens when people are trying to arrange their entire lives on a 4 inch display? Every fraction matters and it's our mission as designers to eliminate all obstacles for the users so they can reach their goals smooth as silk. Of course, it's a challenge to know how different users will react to certain design decisions, and we all know the only way to get true validation is by testing.  But before testing something you must build it, and in order to avoid generic design mistakes while doing that I think it's a good idea to learn the basics of human cognition. This article explains two useful principles that all designers should be aware of.

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Places Make Us

How our physical and digital environments change how we behave and even who we are. An examination of how architecture and
Mike Donahue's insight:

Great deck that looks at the interconnectedness or our environemt and behavior. As someone pushing the idea of content out I found the quote and image of slide 17 quite gratifying.

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Psychology for UX and Human Experience

3UX Thinking | DaveHogue.com
Mike Donahue's insight:

This deck makes me wish I had seen this talk in person. Great info and reference to more info to learn about. Slide 37 has me curious why they dismiss Malsow's theory in favor of others. But slide 54 perfectly reinforces my belief in the approach to web design/development that I've been pushing for a while now. Of course that could just my confimation bias speaking.

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Beyond Usable | Mapping Emotion to Experience


Via Hans, Mike Donahue
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Business Value Coach's curator insight, October 17, 2013 9:58 AM

In klantbeleving draait alles om emoties!

Armony Hren's curator insight, October 30, 2013 9:59 AM

Yet another post reinforcing the importance of Emotional Design in the holistic Experience!

RDV Weekly's curator insight, February 7, 2014 4:26 PM

One accepted principle of UX is how emotion is quintessentially mapped to most if not all we do.

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The Ultimate Customer Experience Infographic

The Ultimate Customer Experience Infographic | UX & Web Design | Scoop.it
As part of our preparation to celebrate CX Day on October 1st, we created this infographic. Download State of CX infographic (.pdf) The bottom line: Customer experience remains a valuable opportuni...

Via Eric_Determined / Eric Silverstein
Mike Donahue's insight:

I'd recommend reading The Customer Experience Revolution by Jeofrey Bean and Sean Van Tyne to learn about CX. (http://www.amazon.com/The-Customer-Experience-Revolution-ebook/dp/B006GT3KVU/)

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Tom Wilson's comment, September 25, 2013 7:53 PM
I am having some work done by an on-line contractor whose first suggestion to me was to consider an Infographic for my ebook concept. I told him it was too busy (which remains my thinking) but there is apparently something here I don't understand. I will pass on this article to validate his opinion, generally and that I am an old foogey who is about a century and a half behind the curve.
Eric_Determined / Eric Silverstein's comment, September 25, 2013 8:10 PM
Hi Tom. Thanks for reaching out. As you will be looking to promote your new ebook, it's true that an infographic is the latest tool used by many to provide an image overview of the topic you are looking to discuss, educate or engage in. Another area you may want to consider will be publishing small excerpts of your ebook, in order to engage your audience and entice them to purchase the full version. This should all be part of your content marketing strategy. Good luck!
Ali Anani's curator insight, September 26, 2013 12:42 AM

Eric makes some very interesting ideas. I am working on a study on how to creatively promote and sell eBooks. I hope to share findings soon

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Tastefully Offensive: A Conference Call in Real Life

TastefullyOffensive.com delivers a daily roundup of the funniest videos and pictures on the Internet.
Mike Donahue's insight:

This is both funny and painful considering I work at a company that provides one of these online conference tools that they're mocking. It also offers a great tip for UX pro's to use to communicate usability issues. Acting.

 

The next time you're trying to to illustrate the problem space or the flaws in a solution try acting your way through. One or more actors plays the part of the user or users while another actor plays the part of the website, product or service. You should even create props like any acting production would have to fully tell the story of the problem to be solved.

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Are Positive Customer Reviews Hurting Your Conversion Rates? [Study]

Are Positive Customer Reviews Hurting Your Conversion Rates? [Study] | UX & Web Design | Scoop.it
Customer reviews can have a huge impact on conversions. We delve into the data to tell you everything you need to know about the power of social proof.
Mike Donahue's insight:

This is a bit of an eye opener. It's not as simply as 5 star ratings that win customers. This piece brings to light the results of some studies that indicate it's more complicatedthen just having a 5 star rating. In fact, star rating alone will little positive effect on conversion. It also offeres some seemingly sound advice on how to handle reviews and organize them to provide users a fair set of reviews while putting your product in the best light.

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Designing Personality

Designing Personality | UX & Web Design | Scoop.it

We can simplify this idea as follows:

What you say or think + What you do = Personality

And from a UX designer’s perspective:

User Interface + Functionality = Product Personality

Mike Donahue's insight:

If you're site/product were a person would you hang out with them? When we design a personality for our sites or products we define those qualities and then we have to make sure our site our product lives up to them.

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Customer Experience Is More Important Than Advertising (Infographic)

Customer Experience Is More Important Than Advertising (Infographic) | UX & Web Design | Scoop.it
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

Really makes you think about where you're spending your budgets.

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Patrick Dsouza's curator insight, December 29, 2013 1:12 AM

Smart marketers figured this out a long time ago.The reality of advertising is that it only makes sense after customer experience issues have been sorted. Interestingly, the customer experience budget, call it CRM budget if you like, is usually set only after its advertising counterpart has been. 

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Best Practice, Current Convention or Consensual Hallucination?

Do web best practices still exist? Are we mistaking common conventions for best practices or are we're all suffering from a "consensual hallucination"?
Mike Donahue's insight:

I'd like to hear what others think. Please share your thoughts.

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My 2013 UXmas Wishlist - UXmas - Wishing you a great experience through the festive season!

My 2013 UXmas Wishlist - UXmas - Wishing you a great experience through the festive season! | UX & Web Design | Scoop.it
UXmas is a digital advent calendar for user experience designers. Every day throughout December in the lead-up to Christmas, a bauble is opened to reveal a new gift to the UX community.
Mike Donahue's insight:

So many great thoughts for those of us in UX to think about. Be sure to follow the links in the post to.

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The Ecosystem Behind the Product or Service

The Ecosystem Behind the Product or Service | UX & Web Design | Scoop.it

Every product or service comes in to this world with an abundance of actors, like the relations they have and the conditions they interact within. This ecosystem is a self-sufficient set of elements which are intricately interconnected. These elements can exist by themselves, and yet simultaneously be part of a larger ecosystem, like a tree in the forest. However, our ecosystems are populated with people, which can easily result in chaotic or poorly organized systems plagued by unnecessary bureaucracy.

Mike Donahue's insight:

I like how this speaks to emotions as the foundation, and I'd add the goal, of experience design.

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Mike Donahue's curator insight, November 27, 2013 2:16 PM

I like how this speaks to emotions as the foundation, and I'd add the goal, of experience design.

Tom Van Looy's curator insight, December 3, 2013 8:37 AM

Interactions through the Digital, Physical and Emotional channels

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Resonate - present visual stories

Resonate - present visual stories | UX & Web Design | Scoop.it

Present visual stories that transform audiences.


Via Baiba Svenca
Mike Donahue's insight:

I can't beleive such a great resource is available for free. So glad to find this.

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Belinda Suvaal's curator insight, November 13, 2013 12:58 AM

Complete guide to storytelling. Resonate with your audiciences, how its done. Very useful, informative and entertaining #bookmark!

 

Richard Baxter's curator insight, November 15, 2013 4:47 AM

Really thought provoking stuff for Medical communications - the age old problem of how to make your presentations memorable

Judih Weinstein Haggai's curator insight, December 7, 2013 10:20 PM

love this book. and check it out

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Fighting Your Business Battles: 6 Lasting Lessons From Sun Tzu's Art Of War

Fighting Your Business Battles: 6 Lasting Lessons From Sun Tzu's Art Of War | UX & Web Design | Scoop.it

Why in the 21st century would it make sense to look to The Art of War by Sun Tzu for business advice, a book on ancient warfare written centuries before the birth of Christ?

 

You'll probably never read the entire book many consider a business strategy bible. So read this instead.


Via Kenneth Mikkelsen
Mike Donahue's insight:

Nice how the article gives practical examples of how some have found success using Sun Tzu'esque strategies.

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John Michel's curator insight, November 11, 2013 2:47 AM

For a leader to successfully execute Sun Tzu's strategic philosophy requires not just intelligence; character is critical as as well. One cannot align the team on the right path and deliver real value to customers long term without having sufficient character, a sense of self-awareness and an understanding and empathy for others (i.e. emotional intelligence).

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US Mobile Planet Research 2013 - How Mobile Consumers Behave

An excellent research paper on how the mobile consumers behave in the fast changing world of iOS and Android users. The adoption of QR codes and the % time spen
Mike Donahue's insight:

On slim chance that you still aren't sure about what mobile means to your business, the preso from LinkedIn shows some stagering statistics about mobile usage. Why, when, where, how and how often people use their smartphones.

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How Responsive Design Adds Value to Your Social Media Marketing

How Responsive Design Adds Value to Your Social Media Marketing | UX & Web Design | Scoop.it
Mike Donahue's insight:

While the basic info are things most familiar with RWD already know, there are lot's great resources and statistic that make it worth the read.

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UX Myths

UX Myths | UX & Web Design | Scoop.it
UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.
Mike Donahue's insight:

32 Myths and growing. Every one examined and de-myth-ified with links to supporting materials.

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