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The 6 Pieces of the Customer Experience Puzzle

The 6 Pieces of the Customer Experience Puzzle | UX - UI Design | Scoop.it

How do you define customer experience — and, more importantly, how do you create the best customer experience model?

 

I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant.

 

It seems like everyone is interested in the idea of “great customer experiences." But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of the "Customer Experience."

 

My suggestion: Divide the customer experience into six dimensions that can work cohesively to improve the requisite "experience" to customers, provide competitive differentiation and even affect the bottom line.

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Dan Brody's curator insight, February 7, 2014 8:53 AM

Customer Experience broken done into 6 easy to understand segments. @yieldtech can help improve your customer experience.

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Développer sa pensée critique avec les cartes argumentaires

Développer sa pensée critique avec les cartes argumentaires | UX - UI Design | Scoop.it

Les cartes mentales ou mindmaps et les cartes conceptuelles commencent à être connues : elles ont à présent droit de cité dans les écoles, depuis la maternelle jusqu’à l’université.   De plus en plus d’entreprises en ont compris l’intérêt et les utilisent tant pour la gestion de projet qu’en tant qu’outils de présentation.  Il y a pourtant un type de cartes, appartenant à la pensée visuelle, qui reste largement méconnu dans les pays francophones : la carte argumentaire...

http://www.scoop.it/t/classemapping


Via Lucas Gruez
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PierrePilon's comment, February 6, 2014 10:45 AM
Bravo pour avoir repéré cet article intéressant et bien fait. J'utilise la carte argumentaire depuis 1994. À cette époque, évidemment, il n'y avait pas de logiciel dédié. Le vieux MacDraw nous dépannait. En 2003, je publiais mon premier texte là-dessus. Pour les curieux: http://www.pierrepilon.com/2003/05/arbre-dargumentation-exemples.html
Eliane Vacheret's curator insight, February 14, 2014 2:19 AM

Travail individuel ou collaboratif, plusieurs formats de cartes mentales pour des usages différents.

 

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5 Usability Mistakes You Shouldn't Make - Six Revisions

5 Usability Mistakes You Shouldn't Make - Six Revisions | UX - UI Design | Scoop.it
A discussion of some common usability issues found in user interfaces. They'll improve the user experience immediately when fixed.
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20 Fantastic Examples of Flat UI Design In Apps

20 Fantastic Examples of Flat UI Design In Apps | UX - UI Design | Scoop.it
Tweet Share on Tumblr Tweet Flat design is here to stay and this year it’s been a massive trend when it comes to apps.
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UX designer, ergonome, architecte de l’information, designer d’interaction ... Quelle différence ?

UX designer, ergonome, architecte de l’information, designer d’interaction ...  Quelle différence ? | UX - UI Design | Scoop.it
Dans le domaine du design digital, de nombreux intitulés de poste ont fleuri ces dernières années, et il est parfois difficile de bien comprendre leurs rôles et leurs périmètres d’action. Petit tour d'horizon.
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | UX - UI Design | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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10 Deadly Reasons Most Websites Fail

Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presen
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Les 5 mythes de la conception mobile

Les 5 mythes de la conception mobile | UX - UI Design | Scoop.it
Faut-il intégrer un moteur de recherche à son application mobile ? Faut-il intégrer un parcours en 2…
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Eyetracking And The Neuroscience Of Good Web Design

Eyetracking And The Neuroscience Of Good Web Design | UX - UI Design | Scoop.it
Companies like Google eBay and Barnes amp Noble are all integrating neuroscience discoveries into their web design. Here's how.
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