User Interface Design
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Mobile UX Research — Exploring Ten Fundamental Aspects Of M-Commerce Usability | Smashing UX Design

Mobile UX Research — Exploring Ten Fundamental Aspects Of M-Commerce Usability | Smashing UX Design | User Interface Design | Scoop.it
This article shares ten fundamental recommendations from a large-scale usability study focusing specifically on m-commerce and set out to explore the entire mobile shopping experience.
Mingyi Chen's insight:

What works and doesn't work for mobile commerce

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How People Really Use Mobile

How People Really Use Mobile | User Interface Design | Scoop.it

Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.

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Danielle Uskovic's curator insight, May 29, 2013 5:27 AM

People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise.

Suzi Shapiro's curator insight, June 1, 2013 12:08 AM

And this use keeps changing1

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | User Interface Design | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
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Terry Patterson's curator insight, June 16, 2013 5:04 PM

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Brad Tollefson's curator insight, July 19, 2014 3:46 PM

Journeys vs Personas?  Journeys....

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: www.aands.com/journeymap

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How Your Product Development Model Impacts UX Strategy

How Your Product Development Model Impacts UX Strategy | User Interface Design | Scoop.it

The qualitative nature of our UX inquiries helped provide insights into the reasons why there were product gaps and made those gaps visible.

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The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy

The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy | User Interface Design | Scoop.it
Here's how the latest Internet phenomena is getting users to join and stick around.
Mingyi Chen's insight:

How does Pinterest sign-up process incorporate a "How-to" and discovery mode to get users have a headstart in pinning their interest

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | User Interface Design | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.

Via Terry Patterson
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Terry Patterson's curator insight, June 16, 2013 5:04 PM

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Brad Tollefson's curator insight, July 19, 2014 3:46 PM

Journeys vs Personas?  Journeys....

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: www.aands.com/journeymap