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A/B and see: a beginner's guide to A/B testing - InVision Blog

A/B and see: a beginner's guide to A/B testing - InVision Blog | UX-Technology-TheFuture | Scoop.it
Just Eat Senior Product Designer Kevin Stone discusses what A/B testing is, why you should do it, and its limitations.
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Rescooped by Daniel Sanchez from MarketingHits
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Why Pinterest's New Promoted Pins Will Attract Advertisers

Why Pinterest's New Promoted Pins Will Attract Advertisers | UX-Technology-TheFuture | Scoop.it
When you want to find something on the web, you Google it. Google is to search what Kleenex is to tissues. But there is a relative newcomer in the world of search that is approaching search not like an answering machine but as a discovery tool.

That newcomer is Pinterest with its new promoted pins program. It’s creating an ideal playground where brands and people can make meaningful connections. 

As an early beta tester, we’re finding that the promoted pins program does more than generate conversions. It also increases engagement and performs as an awareness driver for clients. And these advertising options are helping Pinterest set itself apart from other social channels in a few ways.

Via Brian Yanish - MarketingHits.com
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UX design for startups: the age of user experience design | Feature | .net magazine

UX design for startups: the age of user experience design | Feature | .net magazine | UX-Technology-TheFuture | Scoop.it

In the first of a series of articles, UXPin CEO and seasoned UX designer Marcin Treder guides you through the fundamentals of user experience design.


Via Hans
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Hans's curator insight, December 11, 2012 1:04 PM

In the first of a series of articles, UXPin CEO and seasoned UX designer Marcin Treder guides you through the fundamentals of user experience design. I believe that UX is crucial for startups - now, more than ever, the first impression will position your services on the web. If a web site lacks usability the visitors will drop at first glance.

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Beats by Dr. Dre Announces Partnership With Trent Reznor, Hints at Mog's Future

Beats by Dr. Dre Announces Partnership With Trent Reznor, Hints at Mog's Future | UX-Technology-TheFuture | Scoop.it

In line with their far-reaching marketing skills, Beats by Dre knows how to throw a press event. In an event at the company's glossy pop-up-turned-permanent store in Manhattan's SoHo district, principals Jimmy Iovine, Dr. Dre and president Luke Wood, along with VP of Marketing Omar Johnson and chief designer Robert Brunner rolled out three new products, but also expounded at length about the company, its history, its perfectionism and philosophy.


Via Yvan Boudillet
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Using design to effect positive change - InVision Blog

Using design to effect positive change - InVision Blog | UX-Technology-TheFuture | Scoop.it
Whether you're designing a product, new technology, app, or an entire business, the connection to the humans you're impacting is paramount to what you put out into the world.
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Human-to-Human Marketing: A Trend for 2015 and Beyond

Human-to-Human Marketing: A Trend for 2015 and Beyond | UX-Technology-TheFuture | Scoop.it
Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots.

These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it.

Nope, these robots were programmed to do one thing and only thing only, and that’s get your money and give you a coffee back.

That sounds horrible, right? And yet, that’s how some businesses still operate. We, the consumers, are mere representations of data and revenue – numbers.

But we’re not numbers and they aren’t robots. So, what is the one thing that businesses and consumers ultimately have in common? We’re all 100%, completely, undeniably human.

Via Brian Yanish - MarketingHits.com
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FREE BOOK: Design Thinking – Business Innovation

FREE BOOK: Design Thinking – Business Innovation | UX-Technology-TheFuture | Scoop.it

HOW TO INNOVATE IN BUSINESS?


Innovating is a hard task and generally frustrating, but it is essential to be unique in the market. Design Thinking deals with traditional business problems under multiple perspectives, helping to solve them in a more effective way, leading to new paths. This book presents stages, techniques and tools illustrated through genuinely Brazilian cases to inspire and help in the work towards innovation

 


Via Alexis Brantes
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