Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from New Customer - Passenger Experience!

Visual listening is the next big thing in #Social !

Visual listening is the next big thing in #Social ! | Expertiential Design |
1) Following the money.
Brands rely on campaigns targeting bloggers and influencers to organically build buzz among followers on image-based social networks, and it’s a tactic that works incredibly well. But now, Pinterest and Instagram are introducing advertising with the goal of dramatically monetizing their currently-bare bottom lines. There are several recent reports that show Pinterest is pricing CPMs at $30-40 and that Instagram’s CPMs will also be on the high-end, with month-long campaigns starting at $350,000 and up. In 2015, you can expect to see major brands diverting advertising spends from traditional channels like TV into image-based social networks to up their game and stand apart from the competition. After all, glossy and gorgeous imagery is easily transferred to digital and social campaigns. Where there’s money spent, there is always the need for analytics and measurement in order to optimize and prove ROI.

2) Brand protection
Brands have enormous vested interest in knowing where and how their images are being used and shared – deliberately or otherwise — and to glean insights about people’s relationships with, and reactions to, their content. Equally important, visual listening will help brands ensure that other parties are not misusing their images.

3) Serendipitous insights
Visual listening will open up a world of insights and new business opportunities by discovering more about the moments in which branded images are used in relation to other images, content, and social markers. Using visual listening, you’ll be able to spot patterns and correlations that could lead to serendipitous discoveries, fuel new under-the-surface campaigns, reveal untapped audiences and stimulate product development ideas. For example, imagine the type of campaigns a sneaker brand can create after discovering that consumers are frequently sharing photos of their latest kicks while drinking coffee at Starbucks.

4) Tech innovation
Data science has come a long way. I believe that in 2015 the industry will innovate to make it possible to train a computer to recognize the difference between an image of a dog and a cat. It could even be sophisticated and powerful enough to discern a highly nuanced brand signal, like the crown within the Starbucks logo or the leaf at the top of Apple’s logo. Word on the street is that Facebook is already using some pretty advanced image recognition technology to identify faces in photos and images posted. These kinds of leaps in technology will unleash the potential and sophistication of visual listening.

5) Emotions front and center
Emojis, emoticons, and stickers are an integral part of our social vernacular as well as everyday conversations on text and chat. Earlier this year, the Unicode Consortium introduced approximately 250 brand new “pictographic symbols,” including such recognizable additions as the middle finger and the Vulcan salute. In 2015, more racially diverse emojis will be released. Since emojis are technically code, not images, they can today be measured through standard textual tools but for brands, the visual listening (and learning) opportunity lies in understanding how emojis are used contextually, alongside their logos and images.

6) Command centers as real-time visual listening sources
As the social environment matures in 2015, I anticipate that command centers will spread as a mainstream business tool. By tapping into unified views of textual and visual listening in a totally engaging way, marketers will create a compelling source of social intelligence and action.

Via Eric_Determined / Eric Silverstein
Darcy Bevelacqua's curator insight, December 1, 2014 9:56 AM

Punch Digital 's curator insight, December 1, 2014 5:20 PM

Great food for thought this morning on where you should focus your marketing efforts for 2015

If you're looking to engage an agency that can take your marketing efforts to the next level,  and engage your target audience the right way.

Check out to see an amazing portfolio and the range of services they could offer you and your business today.

Rescooped by Michael Allenberg from User experience X.0!

Study rates interface design and UX as secret to Facebook's success - News - Digital Arts

Study rates interface design and UX as secret to Facebook's success - News - Digital Arts | Expertiential Design |
Despite regular user complaints, it's Facebook's design that keeps people using it, says report at computing interface conference.

Via ArianeBeldi
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Rescooped by Michael Allenberg from SOCIAL MEDIA, what we think about!!

Facebook Asks You To Please Select Your Emotion | TechCrunch

Facebook Asks You To Please Select Your Emotion | TechCrunch | Expertiential Design |

It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick.


Facebook began testing the new sharing options in January, but only released screenshots. Now it appears the feature has been given to a much wider audience. It’s likely the beginning of a global or at least US or English language rollout. I’ve contacted Facebook for details. Most mentions I’ve seen of the feature have been from the US, and many note the similarity to an old Myspace mood sharing option.

Via Martin Gysler
Michael Allenberg's insight:

Devolution of User Experience!

CPI Europe's comment, April 12, 2013 4:24 AM
not seeing it here in the UK
Martin Gysler's comment, April 12, 2013 5:10 AM
It's not online yet Mark
Laura Diamond's curator insight, December 23, 2014 12:21 AM

Just one of the many ways to share over social media; Facebook allows members to share how they are feeling, what they are listening to or watching to their Facebook friends or if the profile is public than anyone has access to see what you as a member are wanting to share with the internet world.