Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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How Do Users Really Hold Mobile Devices? :: UXmatters

How Do Users Really Hold Mobile Devices? :: UXmatters | Expertiential Design | Scoop.it

People can use mobile devices when they’re standing, walking, riding a bus, or doing just about anything. Users have to hold a device in a way that lets them view its screen, while providing input.

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Alexis Brantes's curator insight, February 20, 2013 1:00 PM

As UX professionals, we all pay a lot of attention to users’ needs. When designing for mobile devices, we’re aware that there are some additional things that we must consider—such as how the context in which users employ their devices changes their interactions or usage patterns.

Olivier Navarre's comment, March 28, 2013 12:58 PM
On dirait que l'intelligence des choses pose son regard sur le mobile!
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Customer Experience: Is It The Chicken or Egg? - Forbes

Customer Experience: Is It The Chicken or Egg? - Forbes | Expertiential Design | Scoop.it
Customer Experience is a movement. In many ways it reminds me of the rise of the Quality movement in the 1950s spearheaded by Deming. I just wish people would stop attaching ‘management’ to the end of ‘customer experience’.
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Wally Brill's curator insight, February 16, 2013 11:41 AM

Really reinforces the argument for Customer Experience.

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What designers and innovators need to know about people

What designers and innovators need to know about people | Expertiential Design | Scoop.it

Click here to edit the title


Via Dean Meyers
Michael Allenberg's insight:

People are why we design, aren't they???

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Dean Meyers's curator insight, February 16, 2013 9:06 AM

Dr. Susan Weinschenk, in 60 minutes, clarifies and distills vital information about how people see, what they see, and what the want to look for when they are using the web or devices. 

 

She discusses key ideas designers normally wouldn't think of, such as where people focus their visual attention, the importance of peripheral vision, a little bit about fonts and color and more, all based on research.

 

Spend the hour watching the presentation (and make notes, it will come in handy when you work on your next screen design.

Dean Meyers's comment, February 23, 2013 4:37 PM
In theory, yes... but designers are often pressed into "designing" for other reasons or other purposes than helping people find things easily on a site. Or, as Dr. Weinschenk notes, there are counterintuitive factors that may play a part in how people are able to take in information visually (see her point about how we use peripheral vision to orient ourselves within a location). Knowing these things can help us design more effectively, and, perhaps, more beautifully and more delightfully!
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The Architecture of Understanding

Peter Morville's talk at World IA Day 2013.
Michael Allenberg's insight:

From a true master IA... Peter Morville!

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Skeuomorphic Design: What it is, Who uses it, and Why You Need to Know | MediaLoot

Skeuomorphic Design: What it is, Who uses it, and Why You Need to Know | MediaLoot | Expertiential Design | Scoop.it

skeu·o·morph [skyoo-uh-mawrf]

A derivative object that retains ornamental design cues to a structure that was necessary in the original, even when not functionally necessary.

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Designing In and Around the Windows 8 Ecosystem | UX Magazine

Designing In and Around the Windows 8 Ecosystem | UX Magazine | Expertiential Design | Scoop.it
Windows 8 combines all 3 platforms into 1 to simplify the user experience, but how learnable is this new interface?
http://t.co/Vg5pO5kk
Michael Allenberg's insight:

Do not underestimate the slumbering Giant...

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5 Reasons Why Responsive Design is Wrong for Your Business -

5 Reasons Why Responsive Design is Wrong for Your Business - | Expertiential Design | Scoop.it
Need a mobile site? Everyone seems to be saying responsive design is best for you. Here are five reasons why RWD may not be right for your business.

Via gonzodesign, Antonios Bouris
Michael Allenberg's insight:

Interesting...

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Looking Beyond User-Centered Design

Looking Beyond User-Centered Design | Expertiential Design | Scoop.it
User-centered design has served the digital community well. So well, in fact, that I'm worried its dominance may actually be limiting our field. The terms “user experience design” (UX) and “user-centered design” (UCD) are often used interchangeably.
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Lean Usability Testing: Current Best Practices and Resources | A State Space Traveler

RT @optimiseordie: Lean UX : Best Practices and Resources : http://t.co/8DgHcRN8
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Effectively Planning UX Design Projects | Smashing UX Design

Effectively Planning UX Design Projects | Smashing UX Design | Expertiential Design | Scoop.it
Generating a shared vision for the UX design work. Getting early input from different disciplines such as visual designers and developers.
Michael Allenberg's insight:

Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget? This article explains how to choose the right mix of tools for the task at hand.

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4 Reasons Your UX Investment Isn’t Paying Off

4 Reasons Your UX Investment Isn’t Paying Off | Expertiential Design | Scoop.it
We all know the business case for doing user experience (UX) work: Investing upfront in making products easy to use really pays off. It reduces project risk, cost, and time whil...
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UX is for Cheesemakers, Too | UX Magazine

UX is for Cheesemakers, Too | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

How can you design something great for someone without knowing enough about what they actually want? User Experience practitioners have learned that it’s not enough to focus on the point at which the customer hits a site and forget them once they leave. UX design is now united with service design in wanting to know what their customers had for breakfast—we want as much information as we can get.

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Mobile prototyping: a new paradigm | Feature | .net magazine

Mobile prototyping: a new paradigm | Feature | .net magazine | Expertiential Design | Scoop.it

Via Hans
Michael Allenberg's insight:

Incredible traction to be gained in this space...

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Hans's curator insight, January 29, 2013 6:55 AM

Internet has been loaded with information since the commercialization in the late 90s. From that moment new design standards have been defined to make content as easy to access as possible. For a moment I was under the impression that desktop web design finally found a suitable shape for the medium; fixed grid systems, html5, css3, javascript, cross browser compatibility and clear visual guidelines improved the user experience. BUT then the mobile revolution came and suddenly we had reduced screen sizes, touch screen interfaces, gesture based interaction and new contexts of use. Designing for multiple web channels is a complex challenge and static, or even clickable prototypes are not sufficient. We need rapid prototyping tools that support responsive web design in varying fidelity for different devices and interaction technologies - in one solution. This article describes mobile prototyping as a new paradigm.

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Why Persuasive Design Should Be Your Next Skill Set | UX Magazine

Why Persuasive Design Should Be Your Next Skill Set | UX Magazine | Expertiential Design | Scoop.it

Via Luis Negrete
Michael Allenberg's insight:

Absolute must read!! This is the future folks!

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Jean-Luc Le Moal's curator insight, February 19, 2013 9:49 AM

La notion de design persuasif est au coeur des problématiques des nouveaux services en ligne. Cet article en donne de nombreuses clés. A bookmarker !

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10 Key Concepts To Consider When Conducting Remote User Research

10 Key Concepts To Consider When Conducting Remote User Research | Expertiential Design | Scoop.it

Via Hans
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Hans's curator insight, February 15, 2013 10:19 AM

User research is a great way to define a base for decision making, reduce risks and adjust the design compass early in a creative process. But for many companies this phase is something unfamiliar, and it requires a lot of resources, social skills and planning... If you don't decide to conduct it remotely by using a modern web service like Usabilla. It's cheap, fast and easy to learn. Be careful though, all user segments won't be able to express themselves completely transparent online and emotional responses will be limited. But for the right projects, sure I think remote user research can be a valuable complement to in-person data gathering regarding both quantity and efficiency. Here is an easy to read set of guidelines in order to get the most out of it.

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Storyboarding in the Software Design Process | UX Magazine

Storyboarding in the Software Design Process | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

Storyboards can bring the complete Customer experience to light... Not just focuaing on the UI experience, but the approach and takeaway as well.

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Master mobile navigation | .net magazine

Master mobile navigation | .net magazine | Expertiential Design | Scoop.it

Via Hans
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Hans's curator insight, February 12, 2013 4:47 AM

Mobile navigation can be a challenge due to all constraints of handheld devices, like small screens, touch screen interfaces and varying contexts of use. At the same time mobile design is far from defined and new ways of applying gesture based interaction develops rapidly as the medium adapts to the users. So it's not a simple mission to master the evolving field of mobile navigation. But this article might be a helpful piece along the way with guidelines and examples regarding the most common solutions right now.

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5 Customer Experience Metrics Every Successful Company Tracks - The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business.

5 Customer Experience Metrics Every Successful Company Tracks - The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. | Expertiential Design | Scoop.it
RT @Hyken: 55% customers commit to a company because of ability to easily find information or help they need. http://t.co/hfkwvuoI via @bufferapp

Via BirdEye
Michael Allenberg's insight:

Customer experience IS user experience...

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Mental models

Presentation for the World Information Architecture Day 2013, Genk, Belgium. About mental models.
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Sangeun Kwak's curator insight, February 18, 2013 4:12 AM

다양한 멘탈모델

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Infographic: The Intricate Anatomy Of UX Design

Infographic: The Intricate Anatomy Of UX Design | Expertiential Design | Scoop.it
We toss around the term “user experience” (UX) a lot, mostly as a shorthand for something like “where industrial design meets interface design.” But to be perfectly honest, that tendency does this branch of design very little justice.The...
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Case Study: Methods of Evaluating an eCommerce Checkout Experience :: UXmatters

Case Study: Methods of Evaluating an eCommerce Checkout Experience :: UXmatters | Expertiential Design | Scoop.it

“The Web site needed welcoming and motivating messages to encourage customers to go through the checkout experience.”

Michael Allenberg's insight:

eCommerce is an incredible intricate problem-set to solve...

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Effectively Planning UX Design Projects

Effectively Planning UX Design Projects | Expertiential Design | Scoop.it
Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time.
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Why Paper Is Still Your Best Design Tool

Why Paper Is Still Your Best Design Tool | Expertiential Design | Scoop.it
… and why all-digital prototypes are a trap. (Why Paper Is Still Your Best #Design Tool #UX #UI #Usability http://t.co/niYCSR2J)
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The Cloud is Hazy for Automotive UX | UX Magazine

The Cloud is Hazy for Automotive UX | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

Some companies—especially those in the automotive industry—are driving off the cliff because that’s what all of the other lemmings are doing, but they should pause to understand the implications to the consumer and the corporation before going that route.

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The Four Waves of User-Centered Design | UX Magazine

The Four Waves of User-Centered Design | UX Magazine | Expertiential Design | Scoop.it
Michael Allenberg's insight:

In the fall of 1988, a small group of professionals from the technology industry gathered at Bentley College (now University) in Waltham, Mass., to discuss the topic of user advocacy and assistance. These gatherings were informal, simply a group of professionals with a shared passion for improving the quality of technology for the user.

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