Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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6 Laws of Customer Experience

6 Laws of Customer Experience | Expertiential Design | Scoop.it
6 Not-So-Secret Truths about Great Customer Experiences Think of them as the Six Commandments of Customer Servic

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Eric_Determined / Eric Silverstein's curator insight, November 7, 2016 2:53 AM

6 key drivers Bruce Temkin shared back in 2014 - you can see how those fundamentals still apply today, do you agree?

Mubashir Husayn's curator insight, November 3, 2017 6:31 AM

Kool design maker is banner ad design company in the USA.

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How Emotions Impact The Customer Experience

How Emotions Impact The Customer Experience | Expertiential Design | Scoop.it

Customers with positive associations with a brand will spend up to 200% more and will also tell an average of eight friends about them.


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Eric_Determined / Eric Silverstein's curator insight, July 29, 2016 3:08 AM

The way customers feel is of the utmost importance, not just today, but for the entire customer life cycle. And since satisfaction is more neutral than positive, it is no longer enough for brands to simply satisfy customers.

 

  1. Emotions guide decisions: While we like to think of ourselves as logical beings, it is actually our emotions that inspire our decisions.
  2. Positive associations lead to repeat decisions: When someone makes a decision that leads to a positive outcome, they are more likely to make the same decision in the future.
  3. Without emotions, there are no decisions: If a person has no emotional connection to the outcome of a decision, they are less likely to actually make a decision.

 

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2015 An Explosive Year For Visual Content

2015 An Explosive Year For Visual Content | Expertiential Design | Scoop.it
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…

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Eric_Determined / Eric Silverstein's curator insight, December 15, 2014 7:27 PM

Top 9 Quotes from Digital executives, which will apply globally!


1. "Good #storytelling in 2015 will be all about what we see"

 

2. "We can expect a shift from pure play brand related content and more emphasis on #engagement, entertainment, infographics

and topical issues. The trick here will be to connect this communication with brand values and identity, creating shareable content."

 

3."Seeing is believing – that is how #content will be created and consumed in 2015 for digital properties."

 

4. Audience would see the magic of Art + Technology + #Gamification + User behavior and in future should expect Biometric data to be added giving users personalized storytelling."

 

5. "The internet was built on text and codes, but 2015 could potentially be the year where users shift to consuming and brands shift to establishing unique & original visual languages on #social #media."

 

6. " #Visual is a trend that’s going to influence how humans communicate in future. I find this ironical, considering man’s first attempt at communication was visual too… remember cave drawings? Who knows what the future holds."

 

7. "What matters most in visual content are things that relate to people’s lives. Emoting expressions on social media in the form of #stickers is going to empower the rest."

 

8. "In 2015, visual content will only become more evident as social media will get increasingly #mobile, with more #Apps for businesses and consumers to use."

 

9. "We have followed a pattern of evolution. It starts being text or information heavy, graduates to minimal visual representation, strikes a balance between the two and finally reaches the “A #picture is worth a thousand words” stage."


How do you see the evolution of visual content?


Which statement above do you like best?

Riyaj Rahmathali's curator insight, December 22, 2014 2:59 AM

Content is and will always be the king...

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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Expertiential Design | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


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Martin (Marty) Smith's curator insight, September 20, 2014 4:45 AM

add your insight...


Scott Langston's curator insight, September 23, 2014 11:52 PM

Emotion and marketing

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It's not B2B vs B2C, it's Personal!

It's not B2B vs B2C, it's Personal! | Expertiential Design | Scoop.it
It's not B2B vs B2C, It's Personal One of the most confusing distinctions created in the business world is the one betwee

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Ron McIntyre's curator insight, October 15, 2016 7:46 AM

Interesting,  It has always been personal regardless of what label it has on it.

ShriShail Tech.'s comment, November 3, 2016 9:39 AM
If looking for Online Marketing expert Branding, Leads, Sales Revenue & Social Media Consulting Services. For any query email us today at info@shrishail.com
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The New DNA Of Customer Experience Value

The New DNA Of Customer Experience Value

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Eric_Determined / Eric Silverstein's curator insight, April 27, 2015 10:12 PM

Share your thoughts on this new DNA of #Customer #Experience Value


Developed by @CXGAsia

Nina Lappalainen's curator insight, April 29, 2015 1:04 AM

The New DNA Of Customer Experience Value

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Visual listening is the next big thing in #Social !

Visual listening is the next big thing in #Social ! | Expertiential Design | Scoop.it
1) Following the money.
Brands rely on campaigns targeting bloggers and influencers to organically build buzz among followers on image-based social networks, and it’s a tactic that works incredibly well. But now, Pinterest and Instagram are introducing advertising with the goal of dramatically monetizing their currently-bare bottom lines. There are several recent reports that show Pinterest is pricing CPMs at $30-40 and that Instagram’s CPMs will also be on the high-end, with month-long campaigns starting at $350,000 and up. In 2015, you can expect to see major brands diverting advertising spends from traditional channels like TV into image-based social networks to up their game and stand apart from the competition. After all, glossy and gorgeous imagery is easily transferred to digital and social campaigns. Where there’s money spent, there is always the need for analytics and measurement in order to optimize and prove ROI.

2) Brand protection
Brands have enormous vested interest in knowing where and how their images are being used and shared – deliberately or otherwise — and to glean insights about people’s relationships with, and reactions to, their content. Equally important, visual listening will help brands ensure that other parties are not misusing their images.

3) Serendipitous insights
Visual listening will open up a world of insights and new business opportunities by discovering more about the moments in which branded images are used in relation to other images, content, and social markers. Using visual listening, you’ll be able to spot patterns and correlations that could lead to serendipitous discoveries, fuel new under-the-surface campaigns, reveal untapped audiences and stimulate product development ideas. For example, imagine the type of campaigns a sneaker brand can create after discovering that consumers are frequently sharing photos of their latest kicks while drinking coffee at Starbucks.

4) Tech innovation
Data science has come a long way. I believe that in 2015 the industry will innovate to make it possible to train a computer to recognize the difference between an image of a dog and a cat. It could even be sophisticated and powerful enough to discern a highly nuanced brand signal, like the crown within the Starbucks logo or the leaf at the top of Apple’s logo. Word on the street is that Facebook is already using some pretty advanced image recognition technology to identify faces in photos and images posted. These kinds of leaps in technology will unleash the potential and sophistication of visual listening.

5) Emotions front and center
Emojis, emoticons, and stickers are an integral part of our social vernacular as well as everyday conversations on text and chat. Earlier this year, the Unicode Consortium introduced approximately 250 brand new “pictographic symbols,” including such recognizable additions as the middle finger and the Vulcan salute. In 2015, more racially diverse emojis will be released. Since emojis are technically code, not images, they can today be measured through standard textual tools but for brands, the visual listening (and learning) opportunity lies in understanding how emojis are used contextually, alongside their logos and images.

6) Command centers as real-time visual listening sources
As the social environment matures in 2015, I anticipate that command centers will spread as a mainstream business tool. By tapping into unified views of textual and visual listening in a totally engaging way, marketers will create a compelling source of social intelligence and action.

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Darcy Bevelacqua's curator insight, December 1, 2014 9:56 AM


Punch Digital 's curator insight, December 1, 2014 5:20 PM

Great food for thought this morning on where you should focus your marketing efforts for 2015


If you're looking to engage an agency that can take your marketing efforts to the next level,  and engage your target audience the right way.


Check out http://www.lumeo.com.au/explainer-videos/ to see an amazing portfolio and the range of services they could offer you and your business today.

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Emotion IS The #Experience - #Infographic

Emotion IS The #Experience - #Infographic | Expertiential Design | Scoop.it
We're pleased to present our latest 360Connext customer experience infographic. Emotion drives everything for humans. See why we MUST sweat the small stuff.

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Paul Deemer's curator insight, January 31, 2014 3:48 AM

Stay focussed - it matters!

Rhonda Hailey's curator insight, January 31, 2014 8:53 AM

Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up.  It's a win win for everyone. 

Roland Alston's curator insight, January 31, 2014 11:19 AM

The answer to "what does the emtional side of CX look like?...