Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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The psychology of simple

The psychology of simple | Expertiential Design | Scoop.it
For a concept that we all understand, ‘simple’ is deceivingly difficult to pin down. We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction.  In the words […]
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The Complexity of Simplicity | UX Magazine

The Complexity of Simplicity | UX Magazine | Expertiential Design | Scoop.it

People can always tell when something is simple, uncomplicated, elegant, not overworked, or a number of other near-synonyms, but can rarely articulate why something is simple. Because simplicity is inherently subjective, achieving it pretty tricky.

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