Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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How The Brightest Minds in Tech Approach Innovation

How The Brightest Minds in Tech Approach Innovation | Expertiential Design | Scoop.it
Companies that don't prioritize innovation will fail to keep up in a rapidly evolving business world. Here's how 14 leaders in tech approach innovation.

Via Megan Wilson
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carpetcleaninginRichmondVA's curator insight, November 29, 5:42 AM

Vinyl Banners Design is the best way to promote your business.

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How Reframing A Problem Unlocks Innovation

How Reframing A Problem Unlocks Innovation | Expertiential Design | Scoop.it
Taking a different perspective can lead to stunning breakthroughs in any industry, writes Tina Seelig in InGenius.
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- Beta version - Service Innovation Canvas

A Beta version of the Service Innovation Canvas.
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Raquel Oliveira's curator insight, August 3, 2015 4:17 PM

Ferramentas para modelagem de negócios, construção de novos serviços, etc.

Um rápido guia de muita inspiração para quem busca soluções inovadoras e práticas.

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The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic

The Future Of Experience Design: The Impact Of Human Centered Design For Consumers & Business - #infographic | Expertiential Design | Scoop.it
Experience design might soon become a more important factor in business differentiation and consumer satisfaction than price. This is one of the key insights from the qualitative research Hyper island conducted among 30 industry leaders to explore trends in consumer interaction.
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The Rise of #Customer Expectations

The Rise of #Customer Expectations | Expertiential Design | Scoop.it
During this series we looked at 6 key industry factors that are changing the way we do business today, and we have tried to guide you on how best to Reshape your service organisation to Exploit the

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Eric_Determined / Eric Silverstein's curator insight, July 19, 2014 7:05 PM

"As the world becomes more #collaborative and technology-enabled and #customer expectations evolve, the trend towards #digital and anytime, anywhere service can only accelerate.


In response, organizations must put themselves in the shoes of their customers when designing and delivering interactions, so as to minimise customer effort and maximise customer value.

 

Responding to digital disruption and providing great digital experiences is not easy...Organization needs to evolve, becoming flexible and responsive, which often requires significant change, energy and investment."

 

Coreen summarizes the current challenges/opportunities well, would you add any additional trends for consideration?

 

 

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How the “internet of things” will replace the web

How the “internet of things” will replace the web | Expertiential Design | Scoop.it

We believe the digital world and the physical world are merging, and that done correctly what this will do is create a virtual representation of all of our physical devices online.

Michael Allenberg's insight:

This IS the single most important transformation of our world in decades!

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Using Story in Design, Innovation, Problem Solving

Using Story in Design, Innovation, Problem Solving | Expertiential Design | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.

Via Dr. Karen Dietz
Michael Allenberg's insight:

I am becoming a HUGE advocate of designing experiences in conjunction with contextual storytelling!

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Brian Martin's curator insight, October 2, 2013 10:00 AM

Leaders can enhance their effectiveness by becoming better story tellers!

malek's curator insight, November 5, 2013 7:17 AM

story design process can offer an intuitive planning framework that makes it easier for us to wrangle and resolve complex challenges.

tollywoodfilms's curator insight, November 5, 2013 8:09 AM

d

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What Makes an Experience Seem Innovative?

What Makes an Experience Seem Innovative? | Expertiential Design | Scoop.it

Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences.

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Digital Disruption - What are the lessons?

Digital Disruption - What are the lessons? | Expertiential Design | Scoop.it
Everyone knows that marketing has changed dramatically over the past decade.  Indeed, it continues to change rapidly today.  While there are many contributing factors to the whirlwind we’re experiencing — search, social, mobile, content, big data, and so on

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wolfgang gauss's curator insight, March 26, 2016 4:25 AM

"In a digital world, marketing is inherently entangled in the dynamics of software."

 

3 Key drivers:

 

1) Agile Marketing

2) Innovation & Scalability

3) Marketing Managers as Product Managers

 

Scott Brinker shares a great image on this new relationship.

 

 

 

 

Antonio Ormachea's curator insight, March 28, 2016 10:59 AM

"In a digital world, marketing is inherently entangled in the dynamics of software."

 

3 Key drivers:

 

1) Agile Marketing

2) Innovation & Scalability

3) Marketing Managers as Product Managers

 

Scott Brinker shares a great image on this new relationship.

 

 

 

 

Antonio Ormachea's curator insight, March 28, 2016 11:00 AM

"In a digital world, marketing is inherently entangled in the dynamics of software."

 

3 Key drivers:

 

1) Agile Marketing

2) Innovation & Scalability

3) Marketing Managers as Product Managers

 

Scott Brinker shares a great image on this new relationship.

 

 

 

 

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The 5 Deadly Sins Against Customer-Centric Innovation

The 5 Deadly Sins Against Customer-Centric Innovation | Expertiential Design | Scoop.it
It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps,  is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking altogether.Here are 5 ways your company may be destroying innovative ideas before they have a chance to be considered.1. Focusing too much on the productOn

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

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Kurt Lohmann's curator insight, August 6, 2015 6:45 PM

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

ERBRAINS MICROSOFT DYNAMICS's curator insight, August 7, 2015 12:55 AM

"Nobody loves your brand enough to stay with you when someone else is offering an experience that makes more sense for the way they are living right now."

 

Jeannie Walters highlights 5 key areas that will impair your brand's ability to adapt and innovate.

 

 

 

Darcy Bevelacqua's curator insight, August 7, 2015 5:33 PM

You can't offer the right experience every time-you must keep innovating. Most cultures make this difficult. REad the article to find out how your company may be working against innovation. 


 

 

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How Simple Questions Lead to Great Innovations

How Simple Questions Lead to Great Innovations | Expertiential Design | Scoop.it
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies:
Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a came

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Eric_Determined / Eric Silverstein's curator insight, April 22, 2015 12:48 PM

If you had to come up with one keyword when it comes to #innovation, what would you use?


I would start with #Simplicity, share yours.


Sir Richard Branson: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”


#CX  In a #Mobile First world, continuous opportunities for improvement.

ProPM Canada's curator insight, April 28, 2015 10:47 AM

Hands-free, integrated car stereos, smart thermostats,...all responses to a need that were simple and logical.

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The Digital Customer Journey

The Digital Customer Journey - how internet changes customer behaviour. First we change technology, then technology changes us. The ICT revolution makes inform…
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Why Companies are Not Startups

Why Companies are Not Startups | Expertiential Design | Scoop.it

Companies looking to be innovative face a conundrum: Every policy and procedure that makes them efficient execution machines stifles innovation.

 

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@IBM reveals its top 5 innovation predictions for the next 5 years

@IBM reveals its top 5 innovation predictions for the next 5 years | Expertiential Design | Scoop.it
IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.

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Jean-Marc Bellot's curator insight, December 18, 2013 10:11 AM

Des prévisions qui vont à contre-courant du "tout technologique" dans lequel nous semblons nous jeter à corps perdus, dans un acte de "Schadenfreude" collectif que je ne comprends pas.

Hugo Loyola's curator insight, December 18, 2013 11:43 AM

Now, this would be innovation.

Arielle Monnerot-Dumaine's curator insight, January 28, 2014 6:19 AM

A lire absloment pour ne pas nous tromper de combat !

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8 Steps To Creating A Great Storyboard for Innovations

8 Steps To Creating A Great Storyboard for Innovations | Expertiential Design | Scoop.it
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.

Via Dr. Karen Dietz
Michael Allenberg's insight:

I have found that storyboarding integrates seamlessly between Persona development and UI design as a perfect way to visualize the happy paths of already identified Use Cases... This can be an enormous value add for stakeholders. @OneSpring #Visualization #InnovateorDie

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Dr. Karen Dietz's curator insight, June 28, 2013 3:22 PM

I haven't tried this process but thought you all should know about it right away. It's a great article by Jake Knapp that give us the detailed process he uses at Google Ventures to develop new products and services with a team -- using storyboarding!


We need more processes like this that use story elements or story dynamies or stories themselves for various work applications. Anyone should be able to take what is laid out here and apply it at work.


And I bet many of you will find ways to tweak it to fit your own needs. Do report back when you use this and let us know how it went, if you changed it, and what happened. Many thanks!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Dr. Karen Dietz's comment, June 29, 2013 2:54 PM
Great points Michael and thanks for the comment!
Michael Allenberg's comment, July 1, 2013 6:33 PM
Thank you Karen!