Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Design Revolution!

How Responsive Web Design Works [Infographic]

How Responsive Web Design Works [Infographic] | Expertiential Design |
This infographic illustrates what responsive web design is, how it works, and why you should make the switch.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:

* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 


Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

Rescooped by Michael Allenberg from Design Revolution!

Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog

Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog | Expertiential Design |
Infographic: Planning, Design, and Optimizing a Website by Douglas Karr on Marketing Technology Blog

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, February 14, 2014 2:43 PM

Anything you can find to help SIMPLIFY concepts related to creating or optimizing a website is valuable. This Infographic creates an interesting visual map, a map that makes the process feel easier and less daunting. 

noorazeanty's curator insight, June 10, 2014 12:00 PM

Planning, design and optimising a website simplified by internet initiatives. Website simplified infographic design is a process of website design in a simplified way using effective planning, design layout and strategic implementation.

Rescooped by Michael Allenberg from Design Revolution!

Avoid These 8 Deadly Sins of Site Design | Infographic

Avoid These 8 Deadly Sins of Site Design | Infographic | Expertiential Design |
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site

Via Martin (Marty) Smith
Michael Allenberg's insight:

An info graphic about UX... WIN WIN!!!

Martin (Marty) Smith's curator insight, November 9, 2013 9:57 AM

Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.

Louise Robinson-Lay's curator insight, November 15, 2013 3:53 PM

More on great design for maximum impact. This time, websites.

Rescooped by Michael Allenberg from New Customer - Passenger Experience!

Digital #Customer #Experience Success - #Infographic

Digital #Customer #Experience Success  - #Infographic | Expertiential Design |
Always on the go, retail shoppers demand engaging digital content, easy access and fast fulfillment—a seamless customer experience across channels, 24/7.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, May 21, 2014 3:55 AM

Customers demand engaging digital content, easy access and fast fulfillment—a seamless #customer #experience across channels!

Check this well designed #infographic @Accenture, what are your thoughts?

Rescooped by Michael Allenberg from Design Revolution!

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Expertiential Design |

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube,, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

Know about it.Filter it into your content by having ways (filters) to attach curated content into existing themes. Gamify contributors so reward is generous, immediate and competitive.

* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.


Via Martin (Marty) Smith
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Rescooped by Michael Allenberg from Big Data & Digital Marketing!

How Can Big Data Improve the Customer Experience?

How Can Big Data Improve the Customer Experience? | Expertiential Design |
This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience.

Via Luca Naso
Luca Naso's curator insight, September 17, 2013 11:15 AM

It's unrealistic to expect that Big Data can improve all areas of customer service at the onset.

It's critical to set priorities so that overtime, all touch points can be improved to meet specific criteria. 

APGuignard's curator insight, September 30, 2013 12:25 PM

Big data et marketing ...