UX
159 views | +0 today
Follow
 
Scooped by Kamilla Liljedahl
onto UX
Scoop.it!

5 Mistakes People Make When Writing Usability Tasks

5 Mistakes People Make When Writing Usability Tasks | UX | Scoop.it
Learn more about the 5 common mistakes people make when writing user tasks for usability tests. Mistake#1: Revealing everything upfront, Mistake#2…
Kamilla Liljedahl's insight:

Great piece on pitfalls when usability testing and how to avoid them. Here are my personal favourite takeaways:

-"Usability testing is in no way about opinion --- don’t expect usability testing to deliver data about preferred usage." For preferences, stick to A/B testing separately. (#5) 
-When testing Your product/service you naturally want to focus on it, but asking about Actual behaviour around other similar products/services will give you more useful insights than asking about yours in a hypothetical future. (#4)
-Resist the temptation to ask questions that need quantitative responses (2#)
To me this is a keeper for when planning usability test sessions.
 
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by Kamilla Liljedahl
Scoop.it!

Kill Your Personas – Microsoft Design –

There’s no such thing as the average customer. Learn why we should kill the persona and embrace the spectrum of human needs and motivations.
Kamilla Liljedahl's insight:

I like the idea of persona spectrums and how it addresses the potential pitfall of averages representing no one, so the article is well worth a read. However it feels like we were past the stage of lots of irrelevant details for personas already? In my opinion, there's a need for representations of real users with real motivations, needs and behaviours. We focus on the ones that represent important parts of our present and wanted user base, and we describe them with characteristics relevant to the use of our product.

more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Case Study: How to Build a Digital User Experience Monitoring System –

Case Study: How to Build a Digital User Experience Monitoring System – | UX | Scoop.it
Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a …
Kamilla Liljedahl's insight:
When conducting user research - how do you make sure your are Always in contact with your users, and that findings are fed to the right departments in the right time? When can you even remove the UX researcher from the equation, or at least remove the dependency on them in terms of letting the teams to know what's going on withing their product.

Inspirational piece from Qualtrics on how their systems can be utilized to facilitate all of this. And I must agree, Qualtrics is really powerful to use, with lots of possibilities. It takes some time to set it up to utilize it to it's full potential, but continuously striving for a great setup with quick turnaround times and smooth employee journeys on all ends!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Why Personas Fail

Why Personas Fail | UX | Scoop.it
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.
Kamilla Liljedahl's insight:
How to use personas and what to avoid!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

5 Agila trender som håller på att förändra UX-rollen (igen) | Dandy People

5 Agila trender som håller på att förändra UX-rollen (igen) | Dandy People | UX | Scoop.it
Det Agila arbetssättet och kraven på ett snabba leveranser håller på att förändra UX-rollen till att bli produktdesigner, UX-coacher, dom som vågar säga “vi vet inte ännu”, organisationsdesigners och dom som faktiskt fokusera på det som skapar en bra användarupplevelse. Läsa hela om du vill veta varför…
Kamilla Liljedahl's insight:
(SE) Definately worth a read to get some insight in what's demanded of a contemporary UX designer. With that said: I don't consider the need of understanding the business needs as well as the users being something new, that is, the UX dsigner becoming a Product designer bit... Other aspects, such as utilizing design systems, enabling every team member to create UX design to a certain level, and thus needing to coach agile team members in UX, is indeed new and not at all obvious yet. So Happy reading!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Getting the Most Out of User Tests | Creative Cloud blog by Adobe

Getting the Most Out of User Tests | Creative Cloud blog by Adobe | UX | Scoop.it
It can be time and resource intensive to set up and run user tests. Some of the ways to make sure that you get the most from every round of user testing you and your team runs.
Kamilla Liljedahl's insight:
Short and sweet piece on user test prepping! 
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

UX designers don't have the best ideas - InVision Blog

UX designers don't have the best ideas - InVision Blog | UX | Scoop.it
To make amazing products, you've got to get up from your desk and go talk to people.
Kamilla Liljedahl's insight:
Great ideas on how to get lots of perspectives and ideas going. Perfect go-to article when you're trying to solve a design but is struggeling to see the whole pucture. Good read!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed | UX | Scoop.it
It's critical that marketers design fast mobile web experiences. New research shows how various sectors are performing when it comes to mobile page speed.
Kamilla Liljedahl's insight:
So, mobile web pages and mobile users are obviously not in sync. The mobile surfer expects almost immediate information/entertainment, with over 50% of mobile site visitors leaving if page takes mor than 3 s to load. Combine that with that many mobile start pages takes between 8-10 seconds to load and the average is as high as 22 seconds. Bounce rate and conversion are tightly tied to loading times, which in turn naturally are tightly tied to size of page (Mb - as a rule of thumb: every Mb of data takes just over 4 s to load on a 3G connection) as well as with number of elements and their respective dependencies, calls requesting info from different systems etc. 

 Given all of the above it's very clear that UX designers need to roll up our sleves and ask for some hard facts: how big is our mobile webpage? How long until all above the fold has loaded? How long until it all has loaded? And once you're eye to eye with the bitter truth, ask yourself, and the devs, what can be done to reduce those loading times. Compressing images could take you a bit of the way, but when that's been optimized, what are our low hanging fruit and what do we need to do in the longer run? And don't fall in the trap of thinking Site speed = the devs responsability? To one extent of course yes, they need to make sure things are optimized, but as UXers we're as big part of the solution as the devs. For organisations already opted from the dev side, the responsability may be all in the hands of product design/UX design: we need to make sure to design start page content that fulfill the users needs while not containing unecessary items that wheigh the page down, increasing bounce rates and lowering conversion. 

 Finally a word from the UX researchers at Google from our meeting the other week. I asked them about the relation between having your (mobile) web page "SEO friendly" with content, vs having less content, making it leaner thereby quicker to load, and generally more user friendly. "Make the site optimized for the user. If the user is happy, Google will follow." Thank you Google, finally I know what to say when ppl suggest cluttering the UX with walls of text "for SEO": "No. Google said no." #uxftw
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

From Human Centered Design to Humanising Computers

From Human Centered Design to Humanising Computers | UX | Scoop.it
My thoughts on Conversational UX
Kamilla Liljedahl's insight:
An article that challenges the perspective we normally view interfaces and user experiences from. I find the thought exciting: Using the power of computing through the simplicity in normal, every day conversation. 
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

6 ways to save time in rapid prototyping - InVision Blog

6 ways to save time in rapid prototyping  - InVision Blog | UX | Scoop.it
Rapid prototypes help ensure that you’re moving in the right direction, and let you quickly share that direction with teammates, customers, and prospects—without investing in the actual development.
Kamilla Liljedahl's insight:
Great advice on how to keep your rapid prototyping effective!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Reactions: Not everything in life is Likable — Facebook Design

Reactions: Not everything in life is Likable - Facebook Design - Medium
I come to Facebook to share all kinds of things with people I care about — from celebratory posts about practicing yoga for 60 days…
Kamilla Liljedahl's insight:
Such an interesting story - how Facebook went from likes to a variety of reactions to posts. Such a complex task to get it just right... I can just imagine the sense of joy when all that thought, research, prototyping, testing and iterating finally brings you to a launch of a great feature! Congrats #facebookteam on yet another great innovation! And congrats to the rest of us for enjoing both the feature as well as the story behind it!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

The Difference Between UX and UI Design-A Layman’s Guide

The Difference Between UX and UI Design-A Layman’s Guide | UX | Scoop.it
UX Design is an analytical and technical field. UI Design is closer to graphic design, though the responsibilities are somewhat more complex.
Kamilla Liljedahl's insight:
Good read on UX design and UI design - what do you do and how do they differ.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Customer Experience Versus User Experience: What’s the Difference and Why Does It Matter? :: UXmatters

Kamilla Liljedahl's insight:
Some thoughts on user experience and customer experience. Here the approach is the litteral one: customer experience more or less ignores people who are not yet customers, which is clearly not sufficient if you are to run a successful business in a competitive field. In some of the comments, people seem to use the term customer experience in a similar way as the term service design is used today, perhaps in an even more business close manner.

To me, if a company has sufficient staffing in the user experience field, they typically cover the experiences for customers as well as not-yet-customers, who together form the user group of the product/service. If they want to add staff only focusing on the customer group that may be fine as long as they work closely with the other user experience designers. Add to that staff with a service design approach and you have yourself setup to have happy and well catered for users. Companies with a smaller UX budget than that are prabably best off with one of a few UX designers who will, with the right amount of freedom to make themselves the most useful, cater for all of the above as well as possible, focusing where the business needs it the most.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

How to Build a Customer Journey Map that Works | CustomerThink

How to Build a Customer Journey Map that Works | CustomerThink | UX | Scoop.it
Kamilla Liljedahl's insight:
Nice piece on customer journey maps that provides some valuable tips and tricks. Especially interesting with the outside-in/inside-out perspective and also the use of emotion ratings and customer quotes.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Artwork Personalization at Netflix – Netflix TechBlog –

Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
Kamilla Liljedahl's insight:

Sometimes you read something that makes your brain rewire and you get a new perspective on things. This awesome piece on personalizing content artwork did that for me. And at the same time it feels so natural that in hindsight you wonder how you Didn’t think of this before!  

 
The article highlights the importance of personalizing not only content recommendations (cause that surely is getting mainstream, right?) but also personalizing the very artwork representing the product, to use the best visual ”selling argument” that will tip over this specific potential customer/viewer/listener/buyer/player into consuming.  
 
So, the face to face salesman has of course done this forever: when you try and sell the car to the family you demonstrate how easy it is to turn off the passenger airbag and fit a car seat there, and show how well the stroller will fit in the back etc. But for digital consumption we’re selling things as if were blindfolded whereas in fact most online vendors know a great deal about who’s behind the screen, and reflecting that also in the artwork just makes perfect sense. Will you have your leading stars looking romantic, or will you focus on the comedian in the artwork, for a customer who has seen a ton of romantic movies? And for a customer who watches all of the comedies?  
 
Great innovative piece from Netflix who impress me with their high ambitions, attention to detail and thorough research methods. Now get reading and then sit down with the machine learning pros in your company and work out where you could up your game!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Use this UX research technique to gain deeper insights

Use this UX research technique to gain deeper insights | UX | Scoop.it
All it requires is an extra chair.
Kamilla Liljedahl's insight:
Interesting way of gaining extra insights in your user session - by inviting both parties of a couple in this case - if the application you're testing are of the nature that people would be deciding upon preferences together.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

The 5 questions you should be asking yourself all day, everyday #UX

The 5 questions you should be asking yourself all day, everyday #UX | UX | Scoop.it
The other day I found myself writing down a list of 5 questions I was asking myself more frequently than ever in the projects I am working on — and decided to pass it on to my team as well. The…
Kamilla Liljedahl's insight:
I love this article. Five simple questions that will really make you as an UX person contribute to your product and company even better by using your strengths to make sure work is focused on the right things:
-Is this what the project needs?
-What happens next? And after that? And then what? 
-What’s wrong in this meeting, and how can I help? 
-Would someone stop what they are doing to use your product?
-How can I make this (thing, UI, mockup, slide, workshop) simpler?
@Fabricio Teixeira, thank you, you are brilliant!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

 Death by Hamburger

 Death by Hamburger | UX | Scoop.it
Why three little lines are hurting your UX Oh, the hamburger menu. Recently, I was reviewing my work on a mobile app with another designer, when he asked me why I didn’t use a hamburger menu for the app’s main navigation. The question caught me off guard. I paused for a second as I asked myself, ‘Why didn’t I do that?’... Read More →
Kamilla Liljedahl's insight:
No matter if you're a total hamburger junkie or a vivid three line refuser I'd say these examples and evolvment of app versions are valuable to read about. Fiona provides examples from a range of products and also shares insight on which type of navigation options  that suits best more easily found by the eye and finger (spoiler alert - in short - commonly used actions!), and which actually go fine under a hamburger menu. 

Also worth considering - what do you need to tell your user about what you offer, what options do you provide? Make those actions clearly visible at first glance. The "about us" and like certainly can't motivate claiming such real estate, and will be bound to be hidden one way or another. And general advice in article is also so true - do consider Your product and Your users befor jumping on the bandwagon of the "it" ux design solution of the day.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Shh! Don’t Tell Them There’s No Magic In Design Thinking

Shh! Don’t Tell Them There’s No Magic In Design Thinking | UX | Scoop.it
When the term Design Thinking first emerged on the scene, I found it completely puzzling. People were treating it as if it was a revolutionary new methodology to produce better products and services. They were talking about how entire companies were adopting this new approach, and those companies we
Kamilla Liljedahl's insight:
Some very interesting thoughts on design thinking. But shh! ;)
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

SVT: Maxa tjänsten utan svinn - Lean UX i praktiken

SVT: Maxa tjänsten utan svinn - Lean UX i praktiken | UX | Scoop.it
»En backlog är bara en lista över otestade hypoteser. Det enda acceptanskriteriet är business outcome«. Jeff Gothelfs ord låter så fina och kloka. Men hur blir det i praktiken?
Kamilla Liljedahl's insight:
(SE) - I love this. Just read it and let the inspiration come. Enjoy!
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Overcoming Fears Of Your First Experiment | GoodUI Blog

Overcoming Fears Of Your First Experiment | GoodUI Blog
Kamilla Liljedahl's insight:
Great piece on actual concerns around A/B test, and how to handle them. Honest and important. A keeper.
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

7 Problems Growing Design Teams Face

7 Problems Growing Design Teams Face | UX | Scoop.it
Design is hard—that’s what I hear from design leaders at every company I visit. As the VP of Design Education at InVision, I study how design works and bre…
Kamilla Liljedahl's insight:
Here it is - the description of the reality most of us face when organisations grow and designers end up partly isolated in teams, or partly cut off from the development in design teams. On a few details I see things differently ( #4, communication designers/business is in general not a problem, but can of course vary lots between designers) but in general this article brings up so many all too familiar situations/struggles. I feel alot could be gained from discussing these aspects of design work in the UX community... And recognizing there's a problem is the first step towards solving it, so we're getting there! :)
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Killer Design Tools to Enhance the Scope of User Experience - Inkoniq

Killer Design Tools to Enhance the Scope of User Experience - Inkoniq | UX | Scoop.it
User experience covers a lot more than what you think is needed to build habit-forming products, from user research to mockups to prototyping to wireframing till visual design. There are many critical steps covered in these buckets and many more things to carve an experience that’s more than just the visual aspect of it. Designers have …
Kamilla Liljedahl's insight:
Always interesting to sharpen the toolbox - anything that inspires you?
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

How To Communicate The Value Of User Research

UX is more than a bunch of rules and heuristics that you follow in your product design process. UX is subjective. It is the experience that a user has while using a product. Therefore, we have to understand the needs and goals of potential users, their tasks, and the context in which they'll use the product. But that's not all. We also have to communicate the value of user research to clients, which is often easier said than done. In this post, Toptal Freelance Designer Frauke Seewald explains how and why designers need to communicate the value of user research and steer clients in the right direction.
Kamilla Liljedahl's insight:
Some useful advice on how to explain the importance of proper research. It's written with a consultant in mind but feels just as applicable for when inhouse UX staff needs to get more room to perform UX research. 
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Why non-technical entrepreneurs should prototype more — Programming for everybody

Why non-technical entrepreneurs should prototype more - Programming for everybody - Medium
I meet a lot of non-technical entrepreneurs that have a great app idea, they’ve worked on the marketing but they have nothing in terms of…
Kamilla Liljedahl's insight:
The best elevator pitch on prototyping I've heard so far. It's well worth 2 minutes of your time. 
more...
No comment yet.
Scooped by Kamilla Liljedahl
Scoop.it!

Time Pressure: Behavioral Science Considerations for Mobile Marketing

Time Pressure: Behavioral Science Considerations for Mobile Marketing | UX | Scoop.it
Why marketers should consider the implications of time pressure when trying to appeal to consumers on mobile.
Kamilla Liljedahl's insight:
On the difference in preference between the mobile user in a hurry and the one in a more laptop-user like environment. To me this highlights the importance of correct setups of user testing for mobile devices.
more...
No comment yet.