Utilizing Social Media
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Utilizing Social Media
Social media use in marketing
Curated by Sara Rock
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Rescooped by Sara Rock from Assignment two - Ciaran Lowney

Branding and Social Media Statistics

Branding and Social Media Statistics | Utilizing Social Media | Scoop.it

How Branding Works In The Social Media Age With more than 100 million active users on Twitter and 800 million+ on Facebook, stunning growth rates of other major social networks, it’s already a part of daily life and culture around the globe.


For the brands it’s important to know and understand how their fans, followers and prospects interact and engage with them in the vasts space of social media.


It’s not only about listening to the fans and timing but also about understanding the interaction that leverages the potential of the platforms and turns prospects into loyal fans and later into customers and brand advocates.


To get a better idea of how US consumers interact with brands in the social media space, AYTM conducted DIY market research and the most important highlights of their discoveries are encapsulated in this infographic.

Via Ciaran Lowney
Finau Tuipulotu's comment, March 21, 2013 3:49 AM
This is another great post Ciaran. One of the studies i read shows that recent studies proved that facebook users is slowly declining due to changes in timeline format and users find it difficult to communicate with their suppliers. But after reading this article everything makes more sense now. I think it really depends on how you market your products and targeting the right market too
Richard Ott's comment, April 4, 2013 6:21 PM
I think the possibilities of social media are endless. It is hugely popular and a great return on investment from advertising spend. But companies need to be aware of target markets. Research is cruicial in determining customer segments and preferences on which types of social media. For example with an ageing population is social media the best way to currently attract that market? As consumers become better educated with technology this trend will change...but how do you engage with older people today who are not yet familiar with this medium of communication? Many businesses, such as retirement village operators (a huge and growing industry) will have to wait a generation before social media can take affect in their market environment! Also another issue with social media and brand equity is that you lack the ability to control it. This could mean the message could be diluted or distorted and any negatives associations developed by social media could damage a brand.
Anna-Gabriella's curator insight, April 27, 2014 9:05 PM

Brands and businesses are realising the importance of using interactive marketing communication strategies, to advertise and market their brands or services through social media streams such as twitter, Facebook and even instagram. 
This article examines the percentage of consumers on social media streams to identify the most efficient way of gaining consumer awareness. 

The results showed that there was a 36% difference in the amount of Facebook users to twitter users and Facebook users were also more engaged as well as networking opportunities being greatly larger. This evidence makes it easier for businesses and brands to advertise and market themselves effectively using asocial media streams. In this case, Facebook seems to be the most ideal option.

Through this survey they were able to see that consumers positively reacted and approached a brand the most when coupons or discounts were advertised.


Social media is a cost efficient and effective way of advertising a brand, service or business. Finding out what reaches their consumers better through surveys like this one is imperial to effective integrated marketing communications.

Rescooped by Sara Rock from Viral Internet Marketing

Best Bus Stop Ever..Really?

Best Bus Stop Ever..Really? | Utilizing Social Media | Scoop.it

Via Vincenzo Castrogiovanni
Sara Rock's insight:

I really enjoyed watching this clip and people's reactions to the response they got when they interacted with the advertisement. It was great positioning to place the ad there as people have the time to pay attention to it & while they are waiting may as well get involved with the call to action & see what happens. I bet they are all glad they did-and so are the by-standers who can be seen watching all around the event as it takes place & taking pictures to post on facebook or twitter and send to all their friends. A great way to get people invilved & your message sent out.

Obey Baitalmal's comment, March 17, 2013 4:22 AM
This is one of the most creative ads i'v seen, because i actually prefer a physical interactions in advertising. Also, it is very effective in launching a new brand because physical interactions last longer in consumers memories.
Ciaran Lowney's comment, March 18, 2013 4:29 AM
This has all the signs of a good IMC campaign. The big idea is well defined, the call to action is clear and the use of multiple channels (buspack to online via mobile). Moreover, it would be measurable as the drive to online channels is there.
Marlene's comment, March 21, 2013 4:17 AM
This video clip was great to watch. It made me happy, excited and a bit envies in the hope that a company can pick-up this idea and do it New Zealand. Hopefully I will be the lucky one to experience this creative marketing approach. Thinking out the box, making your advertising an interactive message creates and experience and in return build brand equity. It’s fun and suits the mobile industry. One student said I like the word synergy and I have to say I agree it had synergy with its overall message and delivery.
Rescooped by Sara Rock from The definition of IMC

Integrated Marketing Communications Program | What is IMC? | West Virginia University

Integrated Marketing Communications Program | What is IMC? | West Virginia University | Utilizing Social Media | Scoop.it

Via Fiji Singh
Sara Rock's insight:

Defining IMC is important to begin understanding what it is we are trying to discuss here. While this article begins discussing the basic elements of IMC, changes in the media landscape & how internet is used, which companies are using IMC-it also gives a great example of how Toyota used IMC to communicate the message for their new model Sienna across multiple platforms & creating a synergy that works for them. This successful campaign communicated the company vision for this vehicle across the platforms driving the segment that they were targeting to take notice.

Benny Yang's comment, April 2, 2013 7:43 AM
This article is very clear to describe the definition of IMC, how to use IMC and who uses IMC. It is goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which in turn maximizes their cost effectiveness. Yes, I am agreeing with those main points. Especially those five major shifts, they are really typical.
Liwei Zhou's comment, April 5, 2013 6:37 AM
the development of IMC is following hte development of information system in entire world. All we need to know is about how to make effecitiveness and efficiency of using media to promote business' product or service.
Jieyi Situ's comment, April 9, 2013 6:53 PM
I like the figure of speech that "The IMC planning process has been compared to composing a musical score." All different instruments play together to make a piece of beautiful music. And same as IMC, which needs advertising, social media and public relationship to complete.