Utilisation des Big Data
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Quand le Tourisme s'empare du Big Data

A l'occasion de la 8e édition de net Managers, TOM a diffusé auprès des décideurs du Tourisme un entretien filmé avec Patrice Poiraud, Directeur Business Analytics…
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Keynote "Le Big Data, le nouvel accélérateur de votre business" #T2M2013

Une keynote animée par Alexis HELCMANOCKI, PDG (CEO) de Mobiletag Group pour le salon #T2M2013. Avec : - Cedric CARBONE - TALEND - Didier GAULTIER - COHERIS ...
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conférence de Alexis Helemanocki

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[Infographie] Big Data : dans 95% des entreprises, des données restent inexploitées

[Infographie] Big Data : dans 95% des entreprises, des données restent inexploitées | Utilisation des Big Data | Scoop.it
Le Big Data promet d’aider les marques à connaître précisément leur cible. L’explosion des données doit leur…
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Présentation d'une infographie sur l'utilisation des données inexploitées par les entreprises et leurs apports ?

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Enjeux économiques du Big Data à l'échelle mondiale - Le Big Data

Enjeux économiques du Big Data à l'échelle mondiale - Le Big Data | Utilisation des Big Data | Scoop.it
Issu des Etats-Unis, le Big Data est un enjeu capital pour les entreprises. Il permet aux annonceurs de mieux cibler, de mieux personnaliser leurs offres, de mieux connaitre leurs clients et ......
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How Far are We Going to Take This Personalisation Trend?

How Far are We Going to Take This Personalisation Trend? | Utilisation des Big Data | Scoop.it

The personalisation of the web has advantages (more personal) and disadvantages (too narrow), but for marketers where do we draw the line?


Via Luca Naso
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Luca Naso's curator insight, May 4, 2013 3:40 AM

Many businesses are struggling with the personalisation of the web in terms of their video content: it is not scalable to create a video for each and every person that we want to target.

 

Here is an interesting example on how to use digital technologies and some analytics to make a successful decision.

 

The next step is to use the knowledge acquired in this process to study a larger database of data, looking for more and better customer targets (maybe also some you couldn't think of).

Rescooped by Hugo Marinier from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
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Google, Nike, Jawbone and the fight to win wearable computing

Google, Nike, Jawbone and the fight to win wearable computing | Utilisation des Big Data | Scoop.it
The market is still young. But companies big and small are positioning themselves to be at the center of the wearable computing business when it explodes. Read this article by Jay Greene on CNET News.

Via JP DOUMENG
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Big Data : les valeurs analytiques et opérationnelles au coeur de l’avantage concurrentiel | L'Atelier: Disruptive innovation

Big Data : les valeurs analytiques et opérationnelles au coeur de l’avantage concurrentiel | L'Atelier: Disruptive innovation | Utilisation des Big Data | Scoop.it
Afin de prendre de meilleures décisions plus rapidement, une entreprise devra s’appuyer sur les indications et les recommandations des actions que permet la puissance des données volumineuses.
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Big data : gérer la quantité c'est bien, connaître la qualité et la ... - Widoobiz

Big data : gérer la quantité c'est bien, connaître la qualité et la ... - Widoobiz | Utilisation des Big Data | Scoop.it
Big data : gérer la quantité c'est bien, connaître la qualité et la ...
Widoobiz
Pour sa nouvelle chronique d'expert, il nous parle de la qualité et la véracité des données de type big data.
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Podcast : chronique d'expert de Ronald Moulanier. La cohérence dans l'analyse des Big Data

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Big data, le nouvel Eldorado ? | Le Cercle Les Echos

Big data, le nouvel Eldorado ? | Le Cercle Les Echos | Utilisation des Big Data | Scoop.it
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Très intéressant, 5 cas concrets d'opportunités par le Data Driven Marketing

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Why Big Data needs Big Brains

Why Big Data needs Big Brains | Utilisation des Big Data | Scoop.it

“The numbers have no way of speaking for themselves. We speak for them. We imbue them with meaning”

“Before we demand more of our data, we need to demand more of ourselves”


Via Luca Naso
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Luca Naso's curator insight, May 2, 2013 4:03 AM

New technologies are not just about doing the same things as before but with less effort, or faster, or better.

 

New technologies lead us to progress only when they allow us to accomplish things that one could not even imagine before.

 

This process has never been easy, only the smartest can make it possible.

 

Big Data gives us a chance to change everything. This is not just about increasing sales or ROI, this is about creating a smarter planet, this is about improving people's everyday life, for good.

 

 

 

 

 

Julia Malinina's curator insight, May 7, 2013 4:09 AM

Really the value of big data is not the data. As the ability to create the data expands exponentially, our ability to analyse it and convert into knowledge becomes the primary barrier.

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Amazon's Vogels: Big Data Belongs In The Cloud

Amazon's Vogels: Big Data Belongs In The Cloud | Utilisation des Big Data | Scoop.it

Amazon CTO Werner Vogels predicted at the annual Amazon Web Services Summit series in New York last week.

 

1. Demand for big data analysis will spur interest in real-time analysis, and that companies will have to respond with unlimited capacity as needed.

2. Expect infrastructure like Hadoop (delivered by Amazon as the Elastic Map Reduce (EMR) service) in the future will "become invisible" behind analytic layers built on top of Hadoop. He described today's big data analysis tools as "rather crude."

3.This layer of big data analytics will include big-data-powered industry-specific applications.


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Emerging big data use cases in digital marketing – Analyzing Media

Emerging big data use cases in digital marketing – Analyzing Media | Utilisation des Big Data | Scoop.it

A new Interactive Advertising Bureau (iab) study provides insights into the opportunities and challenges in leveraging big data for digital marketing. 

[...] the white paper reveals top investment priorities, high impact use cases and barriers to adoption around all things pertaining to big data in digital marketing.


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Luca Naso's curator insight, May 3, 2013 1:28 AM

The top points highlighted in the study are four optimization challenges in the Digital Media industry:

1. Audience Optimization, 2. Channel Optimization, 3. Advertising Yield Optimization, 4. Content optimization / Ad targeting.


One year later these four points are still very relevant, although important results have been achieved.


Companies have and are increasing their budgets on Analytics and Digital; Integration is helping to create consistent metrics to help making marketing decisions; real time analytics is being addressed more seriously; ... we are moving up in the maturity curve.


Probably the biggest difference is that now we know that social is not just "sexy" ;)