Using Social Media in Higher Ed
66 views | +0 today
Follow
Using Social Media in Higher Ed
In higher ed we use social media to recruit, communicate, and relate. This is a collection of strategies to help accomplish these goals.
Curated by Chad Harriss
Your new post is loading...
Your new post is loading...
Scooped by Chad Harriss
Scoop.it!

25 Blogging Tips You Need To Learn Today

25 Blogging Tips You Need To Learn Today | Using Social Media in Higher Ed | Scoop.it
Blogging is a fun way to express your thoughts and a great way to share your passion. Success in blogging means hard work and a whole lot of patience. Like in any other field, success comes to those who are open to learning.
Chad Harriss's insight:

A synthesis of helpful blogging advice. There's also a nod to learning journalistic style buried in this list.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

How To Get More Views on YouTube With Better Analytics

How To Get More Views on YouTube With Better Analytics | Using Social Media in Higher Ed | Scoop.it
YouTube continues to command the attention of users across the globe with each fiscal quarter seeing huge increases in market share.
Chad Harriss's insight:

Handy options for YouTube analytics.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

12 Best Practices For Media Companies’ Facebook Pages - AllFacebook

12 Best Practices For Media Companies’ Facebook Pages - AllFacebook | Using Social Media in Higher Ed | Scoop.it
Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook...
Chad Harriss's insight:

There are also some lessons for higher ed here. I'm particularly interested in how a journalism program might integrate itself into the univeristy's process.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Teaching SMM - METRICS #2 Activity Measures

Teaching SMM - METRICS #2 Activity Measures | Using Social Media in Higher Ed | Scoop.it
A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social me...
Chad Harriss's insight:

This post highlights some of the ways we can assess social media activity. A quick read with nice lists.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

A Student Affairs Social Media Plan

A Student Affairs Social Media Plan | Using Social Media in Higher Ed | Scoop.it
Need to get started on that Social Media plan for your department? Already have one and want to see how it stacks up? Check out what Ed does at Bridgewater State to connect with his community!
Chad Harriss's insight:

A quick overview that hits the highlights for beginning strategize a social media presence.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Talking Stick - May/June 2011

Digital Edition
Chad Harriss's insight:

TJ Logan and Liz Gross pen this wide-ranging guide to using SM to reach student and prospective student audiences. I might even suggest that more and more these lessons become relevant to reaching alumni too.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education

The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education | Using Social Media in Higher Ed | Scoop.it
This guide about Social Media for Higher Education professionals was put together by Rachel Reuben.
Chad Harriss's insight:

This post offers a handy infographic that identifies and categorizes a wide variety of SM channels. 

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

How colleges use, misuse social media to reach students

How colleges use, misuse social media to reach students | Using Social Media in Higher Ed | Scoop.it
It was a joyous day for Lucie Fink when she received her acceptance letter from Johns Hopkins University.
Chad Harriss's insight:

Umika Pidaparthy writes this piece for CNN that highlights some of the effective uses of SM in higher ed and some mistakes made.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

5 Social Media Campaign Ideas from Public Universities | Inigral Insights

5 Social Media Campaign Ideas from Public Universities | Inigral Insights | Using Social Media in Higher Ed | Scoop.it
This post is about public colleges and social media campaigns they use.
Chad Harriss's insight:

George Markoulakis offers up a short list of effective SM campaigns launched by public universities.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

6 Best Practices for Universities Embracing Social Media

6 Best Practices for Universities Embracing Social Media | Using Social Media in Higher Ed | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, includin...
Chad Harriss's insight:

Mashable provides a basic bullet list to get you started using social media within institutions of higher ed.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Using Social Media in Higher Ed | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
Chad Harriss's insight:

Handy history and taxonomy of social media.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Social Media Increases Online Use As Traditional Media Suffers [INFOGRAPHIC]

The person beside you and the one you look at the mirror every day spends 3 hours and 7 minutes online for social media.
Chad Harriss's insight:

Handy infographic that draws comparisions between different types of media usage.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Overcoming Hurdles to Social Media in Education (EDUCAUSE Review) | EDUCAUSE.edu | Diigo

Chad Harriss's insight:

Educause explores the usage of SM by educators. SM usage can serve as a bridge between the professional and academic sides of higher ed. This article may highlight some ways that bridge can be built.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Best and Worst Times to Share Your Social Media Updates [Infographic]

Best and Worst Times to Share Your Social Media Updates [Infographic] | Using Social Media in Higher Ed | Scoop.it
Wondering what's the best time to share your social media updates? The following infographic will show you just that!
Chad Harriss's insight:

Not sure how time zones complicate these suggestions but...

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Just Who Uses Social Media? A Demographic Breakdown

Just Who Uses Social Media? A Demographic Breakdown | Using Social Media in Higher Ed | Scoop.it
You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.
Chad Harriss's insight:

Mashable shares this handy infographic that breaks down SM use by several demographic categories.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Creating Your Web Presence: A Primer for Academics - ProfHacker - The Chronicle of Higher Education

Creating Your Web Presence: A Primer for Academics - ProfHacker - The Chronicle of Higher Education | Using Social Media in Higher Ed | Scoop.it
Chad Harriss's insight:

Prof. Hacker offers up an overview to help profs create SM identities. These faculty efforts can be cultivated and leveraged by their institutions to promote the school and its faculty.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Social Media in Higher Education: A Literature Review and Research Directions

Social Media in Higher Education: A Literature Review and Research Directions | Using Social Media in Higher Ed | Scoop.it
Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use.
Chad Harriss's insight:

Charles Davis et al penned this comprehensive report on using SM in higher ed.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

Best Practices for Running a Social Media Campaign | University Relations

Chad Harriss's insight:

Rutgers University provides these guidelines for members of its campus. By doing so, they highlight the importance of educating the university community about how to best use SM.

more...
No comment yet.
Scooped by Chad Harriss
Scoop.it!

6 Successful Higher Ed Social Media Campaigns | Genius Recruiter

6 Successful Higher Ed Social Media Campaigns | Genius Recruiter | Using Social Media in Higher Ed | Scoop.it
Chad Harriss's insight:

Genius Recruiter manages a blog on using social media to recruit students. This post highlights some campaigns worth noting.

more...
No comment yet.