Using social media in content marketing
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Using social media in content marketing
Social media tools used to disseminate content produced on behalf of corporates
Curated by Natalia Rosa
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How to Twitter and Facebook and Still Get Things Done

How to Twitter and Facebook and Still Get Things Done | Using social media in content marketing | Scoop.it
It almost seems like magic the way that most social media juggernauts tweet, update Facebook, upload YouTube videos and respond to comments, seemingly nonstop, all while still managing to get work don...
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Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences | Using social media in content marketing | Scoop.it
Social Media - Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
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Supercharge your social media strategy by getting back to basics

Supercharge your social media strategy by getting back to basics | Using social media in content marketing | Scoop.it
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
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4 Social Media Marketing Mistakes to Avoid

I just commented on [post_title] : Building up your brand’s social media presence takes time, effort and sometimes a little bit of luck.
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Will Content Marketing Destroy Social Media? | B2B Marketing Insider

Will Content Marketing Destroy Social Media? | B2B Marketing Insider | Using social media in content marketing | Scoop.it
There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social...
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The Rise Of Content Marketing [Infographic] — SocialMouths

The Rise Of Content Marketing [Infographic] — SocialMouths | Using social media in content marketing | Scoop.it
The Rise of Content Marketing: This infographic shares how important is content as a marketing segment and why you should consider producing content...
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What are 4 Key Goals in Content Marketing? | Jeffbullas's Blog

What are 4 Key Goals in Content Marketing? | Jeffbullas's Blog | Using social media in content marketing | Scoop.it
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...
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Getting The Most Out of Great Content in Social Media | Social Media Explorer

Getting The Most Out of Great Content in Social Media | Social Media Explorer | Using social media in content marketing | Scoop.it
How to get the most out of your content marketing efforts by planning, repurposing, and centralizing content for your different marketing and social media channels.
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7 Smashing Social Media Marketing Links | Copyblogger

7 Smashing Social Media Marketing Links | Copyblogger | Using social media in content marketing | Scoop.it
This week on The Lede - What (really) works on Twitter, one thing social media copywriters should never do, 9 powerful social media hacks, and a reminder of the power of the original social media ...
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An Insider's Secret to Avoiding Marketing Content Shortages

An Insider's Secret to Avoiding Marketing Content Shortages | Using social media in content marketing | Scoop.it
How marketers can stay on top of content creation by building an editorial calendar.
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Content Strategy: 3 Ways to Integrate Your Social Media Strategy

Content Strategy: 3 Ways to Integrate Your Social Media Strategy | Using social media in content marketing | Scoop.it
The more you integrate your content strategy with other disciplines within digital strategy -- SEO, social media, usability and information architecture -- the more successful it will be..
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Content Strategy: 3 Ways to Integrate Your Social Media Strategy

Content Strategy: 3 Ways to Integrate Your Social Media Strategy | Using social media in content marketing | Scoop.it
The more you integrate your content strategy with other disciplines within digital strategy -- SEO, social media, usability and information architecture -- the more successful it will be..
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Solve Your Content Crisis: Idea #1

Solve Your Content Crisis: Idea #1 | Using social media in content marketing | Scoop.it
Content Marketing Strategy..how to build great content from within your company...
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The “New” SEO Secret Weapon | Copyblogger

The “New” SEO Secret Weapon | Copyblogger | Using social media in content marketing | Scoop.it
What you need to know today to improve your site's search rankings.
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Measure twice, cut once good social media rule

Measure twice, cut once good social media rule | Using social media in content marketing | Scoop.it
Carpenters have a saying "measure twice, cut once" designed to prevent wasted materials. The same principle applies to social media marketing - get the right measure before "cutting" a campaign and you'll be a lot more productive.
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If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You | Social Media Today

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You | Social Media Today | Using social media in content marketing | Scoop.it
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless.
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An Insider's Secret to Avoiding Marketing Content Shortages

An Insider's Secret to Avoiding Marketing Content Shortages | Using social media in content marketing | Scoop.it
How marketers can stay on top of content creation by building an editorial calendar.
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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Using social media in content marketing | Scoop.it
HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites.
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8 Marketing Trends to Implement in Your 2012 Marketing Plan | Social Media Today

8 Marketing Trends to Implement in Your 2012 Marketing Plan | Social Media Today | Using social media in content marketing | Scoop.it
What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.
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Social Media & the Consumer: How to Handle Negative Feedback | Social Media Today

Social Media & the Consumer: How to Handle Negative Feedback | Social Media Today | Using social media in content marketing | Scoop.it
There are a number of businesses that are still not embracing social media.
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How Starbucks Built an Engaging Brand on Social Media

How Starbucks Built an Engaging Brand on Social Media | Using social media in content marketing | Scoop.it

I just commented on How Starbucks Built an engaging brand on social media : Starbucks has a big brand presence online.

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Make that Social Content Shift… 5 Steps to Creating Social Content Assets Out of What You Already Have! | Social Media Today

Make that Social Content Shift… 5 Steps to Creating Social Content Assets Out of What You Already Have! | Social Media Today | Using social media in content marketing | Scoop.it
Most companies and organizations already lots and lots of content. There are likely some real social content gems in those archives of Powerpoint presentations, pdf files, binders and Web pages that have built up over the years.
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Meister Interactive | Custom Digital Marketing Services | Case Studies

Meister Interactive | Custom Digital Marketing Services | Case Studies | Using social media in content marketing | Scoop.it
Meister Interactive, a division of Meister Media Worldwide, provides a full array of custom digital marketing services, big and small. Scale is up to you.
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